Jean Drouant-Codarini Email and Phone Number
General Manager in the consumer goods and services sector, with extensive experience in mergers and acquisitions, organizational transformation, sustainable development, and the implementation of new business models. My background equips me to navigate complex challenges and lead strategic initiatives that foster sustainable growth in dynamic business environments. 🔻 I firmly believe that an organization's sustained success hinges on fostering human advancement and safeguarding the environment. 🔻 My goal is to lead companies through transformations that embrace collective intelligence and innovative management toward growth, balancing economic, social, and environmental considerations for long-term success. 🔻 Driven by the challenge of transforming businesses, I advocate for a holistic approach that fosters interdisciplinary collaboration, creating solutions that not only address current challenges but also innovate for a more sustainable future. 🔻 My core values are integrity, social responsibility, and teamwork. 🔻 My career showcases leadership in driving sustainable growth through business development, mergers & acquisitions, entrepreneurial groundbreaking projects, pioneering new business models, innovation, and change management, reflecting deep expertise in consumer goods, sustainable development, and sustainable growth. 🔻 Committed to creating lasting impact, I have championed sustainable development programs that align business objectives with environmental and social responsibility, reinforcing the importance of ethical business practices in today's global landscape. 🔻 I thrive on tackling transformational challenges that demand a comprehensive reevaluation of strategy. My passion lies in galvanizing teams around a shared long-term vision, fostering collaboration within open and diverse multidisciplinary ecosystems, and implementing holistic and innovative approaches. By embracing these principles, I have consistently driven positive change and achieved sustainable growth, leveraging the power of collective expertise and forward-thinking strategies to overcome obstacles and seize new opportunities. 🔻 My utmost priority lies in safeguarding the long-term viability of organizations through genuine consideration of the multitude of factors at play, encompassing economic, social, and environmental dimensions. I strive to contribute to a brighter and more resilient future for both businesses and society at large. Let's connect on LinkedIn before we meet!
Paso Traiteur
View- Website:
- paso-traiteur.com
- Employees:
- 48
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Directeur GénéralPaso Traiteur 2024 - PresentVendée, Pays De La Loire, France -
Deputy General Manager / Vp Business Development Global Group LighterBic 2020 - 2023Ville De Paris, Île-De-France, FranceGeneral Manager | Business Strategy | Sustainable Development | FMCG | Consumer Goods | Mergers & Acquisitions | Leadership✅ ABOUT BICBIC is a world leader in stationery, lighters and shavers. In 2022, BIC Net Sales were 2,2 Bn euros. The Company is listed on "Euronext Paris". ✅ ROLEAs the VP Business Development my role is to lead Lighters Category Business Strategy at a global level, developing and implementing Long Term Plan (Innovations, Mergers & Acquisitions, Sustainable Development, New markets …). Scope: Global – 870 M€ Turnover✅ MISSIONS- Build up & implement Long Term Strategy- Drive category growth- Expand our presence in new markets.- Develop & manage Sustainable Development Strategy- Drive Innovations & M&A projects✅ ACHIEVEMENTS- Establishment of a Global Lighter Business Development Team- Build up & implementation BIC Lighters Horizon Plan (5 Years Lighters Strategy Plan)- Merge & Acquisition of Djeep Brand (40 M€)- Lead BIC Lighters Sustainable Development Strategy, working in close collaborations with factories and engaging with external stakeholders (NGOs, Analysts, Press, Politics, Scientifics)- Development and launch of Innovations to expand on Flame Occasions- Working in collaboration with Commercial Subsidiaries around the world- Delivering profitable growth with +24% TurnoverGeneral Manager | Business Strategy | Sustainable Development | Mergers & Acquisitions | Leadership | Innovation | FMCG | Consumer Products | Entrepreneurship | Industry | Global Cross-Functional Team Leadership | Business Transformation | Business Development | International Business | Profitable Growth | Team Management | Organizational Development | Cross-Functional Team Leadership -
General Manager Bic France BeneluxBic Jan 2018 - Jan 2020Clichy - Bruxelles - BredaGeneral Manager | Business Strategy | Business Transformation | P&L Management | Leadership | FMCG | Consumer Products✅ ROLEAs General Manager, my role was to lead BIC France Benelux (Stationery, Lighters and Shavers) to sustain profitable growth, while driving organizational transformation. Scope: 4 subsidiaries (BIC Belgium, BIC Netherlands, BIC France, Dape 74) – 200M€ Turnover – 200 employees✅ MISSIONS- Lead France Benelux growth on Stationery, Lighters, Shavers- Manage Organization transformation.✅ ACHIEVEMENTS- Build Up and implement Long Term Strategy Plan- Pivot Organizations to develop new capabilities (Digital, Routes To Market, Business Development, Revenue Growth Management)- Create a Cluster with Cross-Subsidiaries functions (Business Development, Marketing, …)- Lead Subsidiaries restructuring. - Launch of new on-line Business Model (Direct To Consumers, E-Back To School)- Implement Revenue growth Management Strategy on lighters’ category.General Manager | Business Strategy | Business Transformation | P&L Management | Leadership | FMCG | Consumer Products | Restructuring | Entrepreneurship | Change Management | Project Management | Organizational Development | B2B | B2C | Digital | multi-channel | Business Unit Management | Profitable Growth | Culture Change | Innovation | Team Management | International Business | Business Development | Digital Transformation | Cross-Functional Team Leadership -
General Manager Bic BeneluxBic Jul 2014 - Jan 2018Brussels - BredaGeneral Manager | Business Strategy | Business Transformation | P&L Management | FMCG | Consumer Products | Leadership ✅ ROLEAs the General Manager, my role was to lead BIC Benelux (Stationery, Lighters and Shavers) to accelerate growth and expand brand position in the Netherlands. Scope: 2 subsidiaries (BIC Belgium, BIC Netherlands) – 40M€ Turnover – 40 employees.✅ MISSIONS- Accelerate BIC Benelux business growth on Stationery, Lighters, Shavers- Expand Brand position on all 3 categories in the Netherlands.✅ ACHIEVEMENTS- Reinforcing Brand leadership in Belgium and making BIC N°1 Brand on Stationery and Lighters markets in the Netherlands- Achieving CAGR +5% Turnover and making the subsidiary the most profitable one in Europe- Build Up and implement Long Term Strategy- Culture change: making BIC Benelux a Commercial Laboratory for Europe- Build up of a strong leadership Team- Implement Dynamic Omni-channel Strategy on Stationery- Implement successful whitespace strategy on all categories 5Shavers in Pharmacies, Lighters in Petrol Stations, Stationery on-line sales …)- Focus Brand investments “Bigger, Better”General Manager | Business Strategy | Business Transformation | P&L Management | Leadership | FMCG | Consumer Products | Culture Change | Entrepreneurship | Change Management | Project Management | Organizational Development | B2B | B2C | Digital | multi-channel | Business Unit Management | Profitable Growth | Team Management | Business Development | International Business | Cross-Functional Team Leadership -
Operations Manager Bic France (Dape 74)Bic Apr 2009 - Jul 2014FranceBusiness Strategy | P&L Management –| Leadership | FMCG | Consumer Products | Business Operations✅ ABOUT DAPE 74DAPE 74 is a subsidiary of BIC France, acting as a wholesaler on traditional market (independent stores, tobacconists, press shops …)✅ ROLEAs Operations Director and a member of BIC France Executive Committee, I was responsible for Business Unit P&L. Scope: 40 M€ Turnover, 50 employees.✅ MISSIONS- Establish robust business foundations to grow and increase Business Unit Profitability- Managing Accounting, Finance, Customer Service, Trade Marketing, IT, Supply Chain.✅ ACHIEVEMENTS- Build up and implementation of new assets for growth (Competitive advantages, salesforce strengthening, refocus on core business)- Implementation of a new IT Systems (CRM & ERP) to optimize order to cash process.- Reorganization of the different departments (Sales, Trade Marketing, IT, Supply, Customer Service & Finance) with development of new capabilities- Create a new Trade Marketing unit to supervise the launch of new products, from suppliers selection to market delivery - Lead Business Development initiatives - Refocus of the organization on the core business (Sale of the Phonecard business) - Reinforcement of salesforce team +15%- Successful reorganization of operations, empowerment of salesforce & business renewal Business Strategy | P&L Management | Leadership | General Manager | FMCG | Consumer Products | Business Operations | Business unit Management | Wholesale | Change Management | Culture Change | Project Management | Organizational Effectiveness | Turnaround | Organizational Development | Digital Transformation | Cross-Functional Team Leadership | Business Development | Supply Chain | Finance | Customer Service | IT Management | Team Management -
Group Manager Marketing Europe / MeaBic May 2007 - Apr 2009FranceBusiness Strategy | Marketing | Leadership | Industry | FMCG | Consumer Products✅ ROLEAs Group Marketing Manager for lighters category, I was responsible for BIC lighters business development in Europe & MEA, managing the brand positioning and driving commercial activities.Scope: Europe MEA – 140 M€ - 5 direct Reports – 30 Subsidiaries✅ MISSIONS- Develop BIC Lighters sales on a declining commodity Market- Define & implement a new Brand Strategy in Europe & MEA✅ ACHIEVEMENTS- Implementation of a strong differentiation strategy based on Quality & Safety to develop brand preference (sales trainings, sales toolkits development, TV Advertising, Citizens Actions, ...) - Launch of new products to trade up the activity (decors, lighter cases, multi-purpose lighters ...) - Coordination of Countries marketing plans (European Strategy definition & coordination with local subsidiaries)- Working closely with factories (R&D, Quality and Normalization departments)- Acting on legal Compliance (Anti-dumping taxes) and Normalization- Delivering Sustainable turnover yearly growth with a +3% CAGR after years of decline Business Strategy | Marketing | Leadership | Industry | FMCG | Consumer Products | Brand Positioning | Brand Management | Brand Strategy | International Business | Cross-Functional Team Leadership | Team Management | Profitable Growth | Innovation | International Business | Business Development -
Senior Product Manager Europe MeaBic Aug 2005 - May 2007FranceSenior Product Manager on BIC LIGHTERS -
Co-FounderStart Up Project Aug 2004 - Aug 2005Ville De Paris, Île-De-France, FranceStartup | Digital | Business Development | Consumer Services | Social Commerce ✅ ROLEAs a Co-founder of a Social Commerce platform project, I was in responsible for Business Model, Product Design, Consumer Experience and Commercial Partnerships.Perimeter: Digital Startup project – 3 co-founders✅ MISSIONS- Design Startup Social Commerce Business Model- Create Venture- Raise funds for Startup development (Seed)✅ ACHIEVEMENTS- Development of Social Commerce Business Model - Development of Digital platform and UX Design with developer - Prospection of Brands for partnerships Startup | Digital | Business Development | Consumer Services | Social Commerce | Digital Transformation | Business Strategy | Marketing | Innovation | Project Management | Entrepreneurship
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Senior Product Manager FranceStorck May 2002 - Nov 2004Business Strategy | Marketing | FMCG | Consumer Products | Brand Management | Confectionery | Food✅ ABOUT STORCKStorck is a German Family Company, successfully producing quality sugar confectionery and chocolate specialties (WERTHER’S ORIGINAL, TOFFIFEE, RIESEN, MERCI, MAMBA …) that are found in more than 100 countries around the world.✅ ROLEAs a Senior Product Manager on Confectionery products in France, my role was to support Storck France subsidiary creation, by developing an in-depth knowledge of the market and launch new sugar and chocolate brands.Perimeter: France 18 M€ Turnover – 5,6 M€ Marketing Budget – Brands : Werther’s Original, Campino – 1 report✅ MISSIONS- Drive in-depth knowledge of French Confectionery and Chocolate markets.- Develop Storck presence on the French market✅ ACHIEVEMENTS- Brand management with full marketing mix- Marketing plan Development & implementation in collaboration with French Distributor- Manage Comercial relations with Distributor (Solinest)- Successful launch of Campino (5% value share), +20% turnover on Werther’s Original- Preparation of Chocolate Brand launch on the French marketBusiness Strategy | Marketing | FMCG | Consumer Products | Brand Management | Confectionery | Food | Brand Positioning | Brand Management | Brand Strategy | Team Management | Profitable Growth | Innovation | Business Development -
Product Manager FranceHasbro 1999 - 2002Le Bourget-Du-Lac, Auvergne-Rhône-Alpes, FranceBusiness Strategy | Marketing | FMCG | Consumer Products | Brand Management | Toy and Game✅ ABOUT HASBROHasbro is a leading toy and game company, with a portfolio of Iconic brands including MAGIC : THE GATHERING, NERF, PLAY-DOH, ATION MAN, MY LITTLE PONY, TRIVIAL PURSUIT.✅ ROLEAs a Product Manager on Adult boardgames, my role was to manage a range of boardgames (TRIVIAL PURSUIT, TABOO, PICTIONARY, THE WEAKEST LINK, RUMMIKUB …) and to develop sales in France.Scope: 15 M€ Turnover – 4M€ Marketing budget – 2 Reports✅ MISSIONS- Manage a range of Adult boardgames in France - Restore growth on adult boardgames, highly competed by other leisure activities ✅ ACHIEVEMENTS- Full range repositioning (Packaging, Price, Product)- Launch of new adult boardgames such as The Weakest Link (based on the TV show), Sport Game with a French Football player, new collections of 2-players games (…)- Launch of the “Get Together Campaign” (TV Radio, Digital & in-store) to rebuild positive category image among young adults. - Management of relations with boardgames inventors- Management of Public Events (fairs, festivals …) for the boardgame division- Delivering +33% Turnover on the range after years of declineBusiness Strategy | Marketing | FMCG | Consumer Products | Brand Management | Toy and Game | Brand Positioning | Brand Management | Brand Strategy | Team Management | Profitable Growth | Innovation | Business Development -
Product Manager Assistant FrancePepsico 1998 - 1999Product Manager Assistant on salty snacks brands in France : DORITOS, CHEETOS, FRITELLE, 3D's
Jean Drouant-Codarini Education Details
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Certificat Administrateur De Sociétés Ifa - Sciences Po -
Marketing & Entrepreneurship -
Marketing, Cultural Marketing, Change Management
Frequently Asked Questions about Jean Drouant-Codarini
What company does Jean Drouant-Codarini work for?
Jean Drouant-Codarini works for Paso Traiteur
What is Jean Drouant-Codarini's role at the current company?
Jean Drouant-Codarini's current role is General Manager | Consumer Goods | Growth | Turnaround | Industry | Strategy | Sustainable Development I Business Angel.
What schools did Jean Drouant-Codarini attend?
Jean Drouant-Codarini attended Sciences Po, Icn Business School, Hec Montréal.
Who are Jean Drouant-Codarini's colleagues?
Jean Drouant-Codarini's colleagues are Benjamin Sorel, Guillaume Alquié, Nicolas Goudrot, Sébastien Delorme, Anne-Claire Barbaud, Pierre Ceruti, Claire Cadot.
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