Stratégie de marque et de communication pour divers clients:-Desjardins- Produits du Québec- Hertel- La Parisienne- Arctic Power- Agence de Mobilité Durable

Main tasks:Strategic analysis of the client's internal situationSupervision of economic, sociological, and statistical analysis of markets and consumersInsights research360 marketing campaign strategyDevelopment of creative briefsStrategic supervision of the creative processMedia briefing and strategic supervision of media plan developmentPresentation of strategies to clientsKPI development, performance analysis, and optimizationStrategic supervision of tender application filesMain clients:Real estate (Les Loges, Vivenda, Aore)Appliances (Distinctive, Corbeil, Les Spécialistes, Bertazzoni)Catering (Slice and Soda)Medical (Columbia Care, Illumigyn, Mir Sentinel)Other (Bien chez soi, MRC les moulins, IELTS)

Main Tasks:Economic and statistical market analysisFinancial analysis and development of business plansDevelopment of ministerial analyses and strategic notesInsights researchBrainstorming sessionsDevelopment of creative briefsCreation of strategy presentations for executive committees and senior leadersClients:Corbeil AppliancesReno-AssistanceDistinctive AppliancesHumanitarian CoalitionCN (Canadian National)MRC Les MoulinsAORE (New York luxury real estate)

Strategic advisor within a start-up specialized in wine education and consulting for the creation of businesses in the wine industry.- Audit and performance analysis- Strategic development plan- Product portfolio management- Market analysis- Consumer study

Professional experience within the Human Resources department of the headquarters in Perpignan.Main task: Organization of the Human Resources department and study of the social rules to be implemented in a home care services structure belonging to a healthcare group.Secondary tasks: Writing employment contracts, managing training programs, implementing a company agreement on working time.