Championed deliveries of functional marketing teams, being responsible for leading, managing, and supporting the brand, creative, social media, and influencer teams.Led the creator content strategy , by the deep knowledge of metrics combined with social listening's and data analysis.Identified, negotiated and cultivated contracts with over 22 #TeamGalaxy creators, influencers, talents and KOLs that generated exclusive branded content campaigns.Developed brand playbooks, established a close link, long-lasting partnerships and one-on-one training sessions for creators community.

Shaped the integrated communication strategy that embedded Samsung in cultural moments, including paid content creation, advocacy, influencer and celebrities, partnerships & collaborations in music festivals & events (Galaxy Party, Galaxy Studios, Lollapalooza, Festival Teen, MTV Miaw) following global guidelines.Boosted events performance by incorporating technologies, such as live streaming and 360º videos/VR for Carnival activations, Coldplay concert (Chicago/USA) and UFC Championship (Rio de Janeiro/BR).Implemented the always on storytelling, content production/lifecycle and the coverage of product launches in international events (Barcelona, New York, San Francisco).Partnered with PR, Communication and Revenue teams to understand the company's goals and strategies and ensure better results.

Rebranded the SNS tone of voice, developed the end-to-end strategy and growth of paid and organic social channels frameworks.Championed the war room social media strategy for Olympic Games Rio 2016 that boosted Samsung as the most mentioned brand (144k mentions) among other sponsors by developing real time content production.

Managed attractions at Magic Kingdom park and interacted with global guests. Participated in the training program focused on marketing, leadership and business strategies at Disney's University.

Developed Buy & Win offers and POS communication materials.

Strengthened the relationship with the sales force by developing training materials, newsletters and by organizing events, workshops and sales conventions.