My career is inspired by brands that help us enjoy life to the fullest. With over a decade of strategic marketing experience, I have deep expertise in the alcohol beverage industry, in both the consumer and commercial aspects of brand building. I blend strong analytical skills and creative thinking with tactical implementation, executing innovative marketing strategies that achieve business goals. I thrive when leading teams through challenging situations and inspire people to deliver their best work. Specialties include:-Creating and implementing strategic frameworks-Increasing brand awareness and market share through multi-channel marketing programs that drive customer acquisition, engagement and retention-Best-in-class brand partnerships-Experiential + influencer marketing-P+L management and optimizing spend for growth-Thoughtful agency management-Developing and leading cross-functional teams