Senior Creative
Current— Ideate, craft and execute original and iconic creative concepts in response to client briefs, objectives or goals.— Develop creative ideas for brand identity and experience, across skin care, hair care and fem care brands.— Present, share and review creative work with Creative Directors, Strategists, 3D team and production team, and manage multiple projects from concept through to completion.— Transitioning into e-commerce strategies due to the impact of co-vid on consumer behaviour, as well as working on many China projects that are spearheading the e-commerce business model.— Create FAs (CICs) with substantial amount of finishings and coatings, through a complicated production process.— Conceived visual identity guidelines for Pampers Japan and key visuals for Head & Shoulders China revamp.— Designed several exceptional decks that was well-received by the client and pushed the standard for the presentation model.— From light understanding about packaging, to a sought-after team player, to establishing the current core Head & Shoulders team, all within a year.— Work with multiple major brands, including Head & Shoulders, Pantene and SK-II, across many markets, mainly China, APAC and MENA.