Jean Anderson Email and Phone Number

Strategize and execute marketing initiatives from concept through creative and ROI reporting.• Proficient at setting rooms and expense budget and designing marketing and advertising strategies to keep both on track.• Strong understanding of booking engine and revenue management strategies and challenges and ability to work closely with revenue and sales teams to build occupancy and ADR for need periods via multiple marketing channels.• Manage close relationship with advertising agency to execute new website design and launch, launch of new all inclusive resort concept for resort, and revenue driving creative delivered through programmatic digital advertising and traditional print and radio outlets.• Develop PR relationship to effectively go to market for resort, current emphasis on launch of all inclusive product and building resort’s story of the “classic Bahamian experience” • Build and nurture relationships with US based office team including direct report and CMO, as well as on property Executive team, and a dotted line team member based on property.• Initiate revenue driving sales packages to interest new guests and draw past guests to become repeat business.

Use creative ability and strategic analysis to address marketing needs of resort across all areas including: revenue needs periods; sales team processes and tool development; travel agent, group planner, and press FAM trips; guest communications; interdepartmental communications.• Plan and execute marketing initiatives based on weekly revenue meetings and sales needs. Adjust leisure guest plans to fit flow of booking windows. Run and use RFP trend reports to plan group placements to effectively reach planners.• Write copy for website, resort and outlet profiles on partner websites, ads and social media. Keep internal data clean and updated for global sales team and central reservations.• Project manage for design team to effectively and quickly get dynamic creative for resort and outlets across print, HTML emails, online ads. • Work closely with Director of Leisure sales to leverage agreements with OTAs

Took on responsibility for budget, marketing, wholesale/leisure business support and additional office duties.• Communicate with leisure guests, group planners and internal customers through electronic marketing tools and traditional marketing outlets.• Developed budget system for department to track overall spending compared to plan, daily transactions and follow up on delinquent payments.• Make recommendations to Director of Sales and Marketing and Director of Leisure Sales on marketing strategy. Execute marketing plan by constructing eblasts, coordinating print and online ads and completing gift certificate fulfillment.• Analyze success of campaigns using Omniture and CTR reports from email vendors

Strong sales coordinator for Director of Group Sales and sales team, keeping team organized, motivated and productive. Responsible for promoting luxury Caribbean properties in US and European markets. Reported to Director of Group Sales and Sales Manager.

Lead coordinator for marketing initiatives related to Metromix.com, online entertainment division of Sun-Sentinel Company. Established in Chicago in 1997, Tribune began a national rollout of Metromix.com, launching in South Florida in September, 2007.• Achieved 234% growth of website page views within guerilla marketing and traditional tactics • Negotiated and coordinated all aspects of event sponsorships with local and national groups.• Developed collaborative relationships with Editorial and Sales staff to increase page views and revenue opportunities through enhanced content presentation and sales packages.

Project manager for internal clients’ marketing needs as well as administrative support for Brand and Promotions Manager and department.