Manage marketing programs for animal health products for veterinarians, other animal health professionals, and pet owners. Drive regulatory, scientific and marketing review of multi-channel communications (digital, social media, print, sales force) using Veeva Vault content management system. Advance collaboration across multi-functional teams  Received two Zoetis Core Values Recognition Awards Supported launch of three major prescription products over 18 months Recognized for outstanding contributions to launch of 10 vaccine products

Facilitated course “Health Care Consumer: Trends and Marketing” in College of Health Sciences and Nursing. Prepared senior year Bachelor of Science candidates for the degree of Health Administration.  Operated the New Classroom, a proprietary, cloud-based content management system  Facilitated student development of marketing initiatives and evaluation of regulatory environment Mentored students in professional development and advancement of critical thinking skills

Produced marketing, communication, and education deliverables in multiple categories. Assessed markets, products, and trends; delivered competitive intelligence to marketing and scientific clients. Sample clients: Abbott, Eisai, Knoll, Lundbeck, McCann Torre Lazur, Reliant, TopoTarget. Specific accomplishments:Executed cardiology medical education programs; collaborated with KOLs to develop contentImplemented advocacy program for Alzheimer’s disease drug: profiled, interviewed KOLs, established knowledge base, created R&D, MSL, and marketing tools for product of $300 million first-year salesLaunched $500 million multiple-product line; partnered with regulatory, medical, market research, sales, and legal teams. Created marketing plans, training materials, presentations, ad hoc materials, etc.Moderated physician discussion groups on multi-year education program reached hundreds of customers and supported sales growth of 30% to $500 million annually

Headed cross-functional launch and strategy teams for $250 million acute stroke product (injectable biologic). Collaborated with R&D, regulatory, manufacturing, sales, etc. Directed US/global market research to develop product profile and global brand. Designed business platform adopted by global affiliates. Managed external agencies; developed, managed, and mentored direct reports. - Designed, executed communication program to accelerate patient entry into acute stroke trial. - Established scientific advisory boards; cultivated and managed professional collaborations.

Managed portfolio of pre-launch hospital biologics for stroke, thrombocytopenia, unstable angina, venous thrombosis/pulmonary embolism, and sepsis. Also managed portfolio of cardiology and neurology agents for hypertension, depression, schizophrenia, etc. Coordinated market research and R&D activities; partnered with R&D to assess line extensions, develop proposals for clinical trials. - Prioritized therapeutic areas and pipeline products as member of global portfolio evaluation teams.- Ensured synergy of US and global plans and resources as representative to global project teams.- Launched two cardiovascular drugs of $ 200 million in peak sales

Managed pre-launch portfolio of neurology, cardiovascular, and immunology, and dermatology products.- Initiated immunology team; established direction for indications in graft v. host disease, sepsis- Established project and strategic planning teams, delivered strategic plans for unstable angina and wound treatment (dermatology) agents

Managed portfolio of pipeline and acquisition candidates; developed market research and sales/P&L projections. Managed US/global R&D and business development efforts to evaluate opportunities. - Established product database; introduced formal methods to evaluate and prioritize product candidates

Evaluated products; prepared analyses; developed and executed commercialization strategies and tactics.- Directed cross-functional team to launch GI orphan drug for bleeding esophageal varices- Facilitated acquisition of several new products; launched topical agent for actinic keratosis

Identified acquisition opportunities in cardiovascular, dermatology and GI categories. Managed R&D assessment; conducted market research; evaluated products via scientific literature, market research, and sales forecasts/P&L projections. - Appointed to Executive New Products Committee; presented opportunities and proposals

Developed and managed customized computer-based platforms to support marketing initiatives and physician profiling for pharmaceutical manufacturers and advertising agencies.- Developed models for planning, proposals, and presentations adopted by other account executives.

Performed marketing, sales, and service for contract clinical research organization. Collaborated with client R&D and marketing to define study goals, protocols and data-management strategies and platforms.- Created strategic planning tools to increase sales opportunities; implemented company-wide

Managed client sales operations programs using customized data-management platforms for call reporting and physician profiling.-- Developed analysis of call reporting by rank to target MDs; adopted division-wide

Performed sales functions in cardiovascular and infectious disease lines, including antihypertensive and anti-arrhythmic agents, injectable antibiotics, hepatitis vaccines, and adult and childhood vaccines - Created and led training program on selling skills and product presentation; adopted region-wide- Selected for Vice President's Club for exceeding sales goals and outstanding contributions.