• Exporting Premium Coffee – International, Negotiation, Consumer -

• Led as CEO LATAM for Orpea Group, overseeing health services with a focus on organization, management, and negotiations with funds and real estate companies.• Successfully relocated a portion of the team from Chile to Brazil, contributing tothe construction and inauguration of a flagship facility in Rio.• Prepared and executed the development strategy for LATAM countries, includingBrazil, Colombia and Mexico.

• Directed business and project management, overseeing 220 points of sale.• Developed best practices in Europe, coordinating new digital services, CRM, mobility, and customer journey.• Led the competition benchmark and after-sales innovations, optimizing real estateand enhancing overall operational efficiency.

• Positioned as the leading figure in the Brazilian luxury sector with 320+ points of sale encompassing own stores, franchises, multi-brands, and outlets in the fashion and accessories realm.• Spearheaded restructuring initiatives during a challenging market crisis, showcasing resilience and change management skills while directly collaborating with the owner.• Shouldered P&L responsibility and orchestrated a comprehensive reorganization within the fabric of the company, managing 1700 personnel.• Formulated a robust real estate strategy, strategically closing stores across Brazil, the US, and LATAM.• Drove business development and new openings, exploring opportunities in franchise models, e-commerce, and licensing agreements with entities like De Rigo Vision.• Negotiated finance and legal aspects with shopping malls and commercial property stakeholders.• Crafted and executed an international strategy, closing Miami, New York, and Europe (Spain, Portugal) partnerships and stores.

• Oversaw commercial operations for LACOSTE, managing 190 stores and 950 employees across various channels, including wholesale, retail, duty-free, factory outlet, and multi-brands in fashion.• Led negotiations for international business acquisitions in the cosmetics sector.• Successfully redefined logistics flows between latin countries, resulting in significant recovery in margins.

• Functioned as a partner at GAE Consulting, providing support for medium-sized companies in FMCG and retail.• Conducted financial analysis, target research, due diligence, and negotiation of contracts for acquisitions.• Achieved notable success, signing five contracts and overseeing the renegotiation of bank loans, logistics reflow, rebranding, and the development of new business plans.

• Steered the publishing company, Larousse, with two subsidiaries and 55 employees, achieving remarkable results.• Led financial reporting and managed relationships with suppliers, optimizing support functions for the implementation of an ERP system.• Formulated product strategy for books, magazines, and multimedia, negotiating copyrights and overseeing channels such as e-commerce, bookstores, remote selling, and special selling.• Accomplished a sales increase from $2.5 million to $28 million in five years, reaching break-even in three years with a 9% market share by the end of 2006.

- Set Up Carrefour in Colombia (first employee!)• Orchestrated the development and management of the first hypermarket and shopping mall, overseeing 1250 employees.• Led negotiations for real estate in Bogota and main cities, including engagements with local authorities.• Successfully oversaw the construction of five hypermarkets, recruiting, hiring, and training 3600 employees.• Developed and executed marketing and communication strategies, negotiating with national and international suppliers such as L’Oréal, Lacoste, Diageo, Unilever, Mars

• Prepared and negotiated tenders, managed COFACE letters of credit, and ensured product compliance in coordination with the technical department.• Conducted searches for local distributors, agents, and revision of contracts.• France Area: restructured the sales network and established a marketingdepartment.• Initiated new communication strategies in media, resulting in downsizing by 37%and reducing operational costs by 20%.

• Played a key role in preparing the Triennial and Five-Year Plan for the Spanish market.• Developed services and negotiated objectives in various areas including production, investments, sales, after-sales, marketing, HR, and logistics.• Contributed to the strategic planning and execution of business objectives for Renault Nissan in the Spanish market.