Manager, Relationship Marketing
CurrentAs a dedicated and results-driven professional, I have been actively involved in various key roles and responsibilities. Own and implemented email marketing strategy, focusing on building, retaining, and growing membership. Optimized email as a marketing channel increasing overall engagement rates Develop and execute automated marketing campaigns across various channels and member segments. Facilitating both trigger and targeted email communication to enhance customer engagement.Optimized email as a marketing channel increasing overall engagement rates. Develop and maintain a marketing automation calendar and manage timelines to ensure timely delivery of campaigns.Successfully project managing the creation of financial education content, including written and multimedia formats, for commercialization across digital and offline channels.Managing relationships with key suppliers and agency partners, ensuring projects progress seamlessly within designated timelines and budgets.Provides detailed reporting on campaign performance and implement changes for continuous improvement. Exhibited strong leadership capabilities by providing guidance and coaching to team members, setting goals, and conducting performance evaluations.Drove consistent year-over-year growth for the referral program, achieving incremental increases in participation and performance.