Jean De Lussac Email & Phone Number

Paris, FR

Paris

Paris

London, United Kingdom

• Negotiate and conclude EST, VOD and PPV deals, consistently increasing value of the deals for Global accounts (iTunes, Google, Sony, Microsoft and Amazon) for all markets.
• Prepare detailed term sheets and proposal for deals, create new pricing grids to optimize revenue, working closely with Legal and Finance departments to draft business terms and final amendments.
• Analyze performance per market and account to create new revenue streams: value added content, pricing optimization, regional strategy, back catalogue distribution
• Account Management: negotiations with clients, collaborate with marketing for promotions, performance monitoring, Market meetings. Review of distribution strategy with Product Fulfilmentteams

London, United Kingdom

• Manage strategic partnerships: specialist in movie & mobile gaming content (Amazon, SPE, WB, FOX, Disney and various agencies). Relationships secure access to movie, television and mobile games content for campaigns..
• Budget management: invest in content proposition to increase brand awareness and encourage customer repurchase. Sell in content plans to partners (operators, retailers) to implement added value campaigns around.
• Communication strategy: use consumer insights to maximize effectiveness. Brief agencies to create assets/marketing toolkits. Brief internal teams to deliver central marketing support for partnerships. Own communication.

London, United Kingdom

• Branded Content: Account management for partners (UEFA, Eurosport, Wargaming, Melsoft, SPE, Warner, 20th Century Fox and MasterCard). Curate content activations: dynamic themes, Snapchat Lens, AR effects, stickers.
• Launch Sony Pictures over-the-top service Privilege Plus: two-years-long marketing campaign, create digital creatives and communication assets, distribute to the 47 local teams; in 2015-2016, 600K movies credits.
• Source content and develop new partnerships (eSports, mobile games, productivity apps), negotiate with partners and implement offers for all countries based on user preferences and engagement.

London, United Kingdom

• Editorial management: engage users on the Xperia Lounge mobile app, the Loyalty Program from Sony Mobile. Write and produce creatives based on content from multiple partners (music, movies, sports, gaming brands)..
• Account management: Identify new content opportunities and develop third-party partnerships in coherence with targets (Extreme Sailing, UEFA, Quicksilver, Disney, Warner Bros, SPE).
• UX optimization: based on analytics, AB testing and user testing, redesign the Xperia Lounge app and UX to decrease churn rate, maximise Consumer Lifetime Value through content. Develop new features (vouchers.

Région De Paris, France

Product Manager Assistant at Warner Home Video, N°1 in TV Series. - Product launch: WHV & HBO: Game of Thrones (# 1), The Vampire Diaries, One Tree Hill, True Blood, Gossip Girl, The Mentalist, Girls, Boardwalk Empire, The Big Bang Theory, - Development of media campaigns: Display, TV spots, press, PR, online (Youtube, Social medias, digital display).

Paris Area, France

- Production assistant (movie budget analysis, scripts reading, production assistant on a short movie)- Drafting legal documents (scriptwriters, rights assignment, producer share of net earnings)- Assisting the producer on the investment committees and the reading meetings

Région De Paris, France

- Creative campaigns creation (spots, presentations, newsletter)- ICT and digital offers development (e.g. financial planning, workplace optimization)- Clients meeting and partnership development (Google, Microsoft, IBM)

Bachelor’S Degree, Marketing/Marketing Management, General

Activities and Societies: Student Union 2007-2008

Bba, Management, Marketing, Finance

International Marketing

Direction Littéraire, Scénario

Formations Continues: Le Moteur Dramatique, Les Genres, La Narration Complexe,

Direction Littéraire