Making money online requires a strategic mindset, consistent testing, and compelling stories. As a seniormarketing strategist, I excel in engaging customers and driving conversions for brands in the startup to global spaces through paid media, organic content optimization, email marketing, social media marketing, and strategic partnerships.Over the past 10 years, I’ve worked in a niche digital advertising agency and SaaS marketing automationspaces, helping clients optimize their marketing dollars through strategic paid advertising, web optimization, and full-scale email marketing programs.Since 2021, I’ve been building out the marketing operations and optimization functions for Conversion Logix, a digital marketing and software solutions agency with over a decade of results in accelerating lead acquisition. I currently head marketing for The Conversion Cloud® platform, which helps clients capture leads, sync video tours, and update campaigns in real-time with ad automation.One of my signature projects was launching the Littlest Pet Shop Online experience for Electronic Arts partner Hasbro. I hired the agency and led the rollout of the US and European web properties. This project was the largest-scale marketing and web venture of my career, and it was a huge success.In my early career, I created information architectures, user matrixes, and development plans for websites in nonprofit and online learning spaces. I led consumer research, user experience, and the teams that made the magic happen. Understanding how consumers engage with information and optimizing the userexperience to drive conversions and sales defined my career path.Aʀᴇᴀs I Exᴄᴇʟ: Digital Marketing & Performance Media I Email Marketing | Content Strategy I Copywriting | Market Research & Data Analytics I Product Development | Website Development | Project Management | Product Marketing StrategyI’m on LinkedIn to develop professional relationships and share digital marketing expertise. Connect with me.