Jeane Smith Email & Phone Number

Amsterdam, Nl

Amsterdam, Nl

Amsterdam, Nl

London, England, Gb

London, England, Gb

Collaborated with multi-functional teams to develop and deliver marketing programs that align with the brand strategy. Responsibilities included entire Ram Commercial budget, National promotions/events for Ram Commercial, grassroots events and partnership relationships.• Maintain $100+M Ram Combined Retail and Commercial Marketing Budgets by coordinating spend/strategy with multiple stakeholders, manage processing of budget invoicing and provide monthly reporting• Department lead for learning/teaching new corporate PSAP requisition/payment program• Marketing lead on shows/events for Ram Commercial utilizing an $8M budgeto 31 Commercial trade showso Negotiate/manage National ISOC Snocross Series (16 events) as presenting sponsor including team sponsor for national title holder team Monster Energy/Arctic Cat/Ram Truckso Project Lead for National Construction tour with full portfolio of Ram Productso Project lead for build of 9 Ram Experiential Marketing field trailers and training programso Coordinated first recurring National Final Rodeo Ride & Drive evento Coordinate recurring Annual Partnership summits with portfolio of partners • Vehicle fleet – ordering/maintaining/scheduling of vehicles for 39 field advocates trucks and 27 marketing trucks/vans• Coordinate with Experiential, Brand Managers, Legal, Media, and Advertising leads, to ensure alignment of brand strategy in execution of marketing and communication plan for each promotional/sponsorship event• Manage monthly e-mail and TDM marketing campaigns with strategic brand messaging• Brand representative for development and approval of quality Ram Branded Merchandise

Rochester Hills, Mi, Us

Rochester Hills, Mi, Us

Collaborate with client to establish marketing strategies that will bring product to market in the most efficient and cost effective manner. Partnered to support promotional events, trade show marketing and grassroots campaigns. • Managed national trade show schedule for commercial, retail and some fleet programs for the Ram Truck lineup. (13 shows in 2010, 26 shows in 2011)• Work with cross functional teams at Chrysler and various partners to ensure consistent messaging across all promotional activities and materials• Work with approved suppliers to coordinate and execute national trade show event coordination from pre-show strategies, talent scheduling, and messaging to post-show analysis.• Responsible for tracking use of corporate marketing materials, leads generated and feedback received on a per event basis.

Developed innovative integrated marketing communications strategies in coordination with sales and engineering to support global product launches, sales initiatives of $121M, trade shows (domestic and international), promotional events, website content and media relations and marketing budget of $1M.• Managed integrated marketing campaigns in support of product launches in the areas of infusion, portable oxygen concentrators, contract manufacturing and home monitoring systems• Developed product documentation for Class I and II devices meeting FDA requirements• Directed all domestic and international Delphi Medical trade show programs (16 in 2007) including: strategic direction, cost management, messaging tailored to specific audiences, as well as on-site management• Supported contract negotiations and maintained/improved budget projections• Maintain competitive analysis of products on market and market share data

Excelled in breaking down cultural and language barriers to facilitate movement of materials from North American manufacturing facilities to customer locations around the world.• Cultivated strong customer relationships while establishing thorough product knowledge• Successfully mediated issues with internal support groups – purchasing, finance, cost estimating and accounts receivable to ensure timely shipping schedules were met• Scheduled component shipments and managing conflict resolution between global customers and manufacturing facilities in North America to maintain 98%+ shipping window compliance

Developed innovative integrated marketing communications strategies in coordination with licensing to support sales initiatives, promotional events, technology shows, website content and media relations.• Managed all domestic trade show programs including: strategic direction, cost management, messaging tailored to specific audiences, as well as on-site management• Created and maintained product literature that highlighted Delphi technologies for licensing purposes• Collaborated with Marketing Strategist to deliver integrated strategies that complemented department objectives • Canvassed licensing executives to identify priorities for marketing technologies