Jeanette Brown Email and Phone Number

Excellence & Presence Communications (EPC) is an integrated communications agency specializing in lifestyle brands, culture and authentic storytelling.

Client: MillerCoors• Supervised agency account and creative staff • Developed retail marketing plans for Coors Light, Miller Lite, and Blue Moon• Agency lead for collaboration and integration with partners• Developed creative strategy for Coors Light, Miller Lite, Redd's and Blue Moon• Customized and managed regional media buys: Digital, OOH and Radio

http://industry.shortyawards.com/nominee/5th_annual/TG/makers-mark-cocktailparty2012

Account Supervisor in the Global Consumer Marketing practice of MSL New York oversaw national PR and Marketing campaigns for Outback Steakhouse and Carrabba’s Italian Grill.

Scope of work:Developed and executed client programs; built and managed budgets; high-level media outreach; managed five support staff - all were recognized for their growth and achievementsClients:Xanté Liqueur, Bacardi Global Travel Retail Division (BGTRD), Laurent- Perrier Champagne, Russian Standard Vodka, Flor de Caña Rum, B&B Liqueur, Noilly Prat, and CAMUS Cognac Accomplishments and Duties:• Launched Emotion In A Glass Bartender competition that resulted in significant trade press and an overwhelming response of bartender entries • Developed Xanté liqueur’s U.S. launch by managing regional brand ambassadors, growing on premise accounts through bartender trails, and the XIP program. To date, garnered more than 100 million media impressions. • Oversaw BGTRD’s half-million dollar account, implementing consumer marketing at retail promotions with more than 100% sales uplift in all markets.• Increased B&B’s media coverage by 100% within three months by leveraging an on-premise program called Manhattan Night’s.• Developed strategic partnerships for Laurent Perrier, e.g., the Grand Siècle Baccarat gift pack and in-store promotion to increase foot traffic and entice VIP customers.• Manage partnerships with outside agencies, such as Niche Media, to execute events, ad buy, and advertorial insertions.August 2008 to September 2011

Scope of Work:Implemented all aspects of PR for multiple accounts: press releases, placements, media list coordination, media kit design, program execution Clients:Brooke Siler, New York Times bestselling author; Susan Fitter, International etiquette expert; Janis Spindel, Celebrity Match maker and many New York Times bestselling authors Accomplishments and Duties:• Spearheaded opportunistic media tours for all clients, securing interviews with top-tier media outlets.• Maintained strong relationships with top-tier media influencers at key outlets, including Food & Wine magazine, the Today Show, CBS Early Show, and U.S. News & World Report.• Managed client budgets and reported status to client regularly.• Developed and presented new business PR strategy plans for perspective clients, resulting in new clients.May 2006 to August 2008

Company Trajectory:Hired as Account Coordinator; promoted every two years to Assistant Account Executive, Account Executive, and Senior Account ExecutiveClients:JP Morgan Chase, Purina, Diageo, Reebok, and Danskin Triathlon Series Accomplishments and Duties:• Supervised special events, press tours, satellite media tours, and photo shoots.• Coordinated and pitched spokesperson tours, securing major broadcast and print coverage in key U.S. markets.• Researched and monitored industry issues relating to trends, primary competition, and new technologies in order to strategically leverage client’s image in media.• Supervised, managed, and mentored account team members, freelancers, and interns. August 1999 to May 2006