Helping startups and small businesses reach their next level of growth. My expertise lies in retail and tech.Services & Capabilities:• Business Prioritization: Guiding startups on the best next steps to scale by prioritizing key areas of development and resources• Market Growth Strategies: Crafting comprehensive strategies including market penetration and product development• Category Management: Guiding small businesses and retail owners in optimizing their assortment decisions by advising them on how to identify assortment gaps and enhance product placement strategies• Launch Expertise: Advising on how to create compelling brand stories, refine product positioning, identify target customers, and define a retail and promotional strategy that drives sales• Pitch Deck Development: Helping founders create compelling pitch decks that resonate with investors and stakeholders

• Conducted a category management project for a major German drugstore, optimizing assortment and placement, increasing category sales by 30%• Represented sales department and consolidated sales plan for sales and operation planning, jointly achieved financial targets while reducing overstock• Defined retail channel and promotional strategy for a new product line, driving 100% growth of the brand in the subcategory• Nominated for the Global Pro Bono Program and supported nonprofit 4 hours each week for three months, developed a Marketing Toolbox targeting new user and investor acquisition

• Managed and optimized portfolio of fresh food categories at Germany’s #1 online grocery retailer, increasing annual value sales per product by 30%• Orchestrated a shop-wide, cross-category strategic initiative to strengthen organic produce expertise, collaborating with IT to optimize website features, resulting in a $1 million increase in annual profit• Identified organic assortment gaps of house brand, presented in front of board of directors and initiated launch of new top-selling house brand products• Supervised and mentored student interns, overseeing onboarding and task delegation, ensuring professional development and project success

• Led an annual Category Management review with a major drugstore customer, integrating market research insights to optimize shelf space and drive sales• Engaged cross-functional teams to define and optimize shelf placement strategies in an international perfect store project; thereby increasing category sales by 15% and improving overall store performance metrics• Established cross-customer, cross-category tracker, utilized for internal decision-making processes, enhancing performance evaluation

• Analyst in agile IT lead management within financial services industry, analyzed customer behavior, optimized sales funnel, achieved 10% conversion increase• Managed and prioritized the lead management backlog to optimize resource allocation, and coordinated stakeholder communication for project alignment

• Conducted a comprehensive digital maturity study of eight national parcel services, identifying 15 best practices that enabled the development of a targeted client acquisition strategy for PwC, enhancing consulting project sales• Designed customer journeys for a biometric passenger ID project for an airline, defined KPIs, visualized processes, improved processing time by 20%

• Conducted and analyzed an employee survey, identifying quality management improvements and presenting findings to executives and the works council• Optimized and standardized >20 client processes through workshops, then developed audit-ready handbooks for the quality management system

International Sourcing

Wholesale and Foreign Trade