Jeanette Taylor Email and Phone Number

• Oversaw thru completion new trigger and automation email projects as well as strategic initiatives with new Partners; managed 4 - 6 large scale Agile projects at a time.• Completed A/B tests in B2B / B2C email program; testing included messaging, list segmentation for offers, subject lines, new functionality within Salesforce Marketing Cloud, Movable Ink and creative.• Implemented tagging methodology to ensure digital marketing efforts were measured accurately, facilitating consistent reporting on each offer, product, service and branding within each email.• Designed, analyzed and optimized campaigns to achieve best in class engagement and revenue metrics.• Compiled weekly, monthly, quarterly and other ad hoc performance reports for $370M Attributable Revenue Email Program.• Carried out, seamlessly, daily operations, including data pulls, file transfers, data processing and quality management for 20M email file across customer lifecycle and segments.• Trained new hires on email production, data set-up and daily email execution procedures.• Developed Standard Operating Procedure (SOP) documents for daily email execution procedures and other day-to-day operations.• Established data hygiene practices within email program increasing file quality by 25% and deliverability metrics to 90%.• Led the California Consumer Privacy Act (CCPA) triggered email campaign.

• Fostered 16 Joint Venture partner relationships.• Conducted quality assurance reviews and delivered testing to confirm accuracy of email deployments, as well as monitored campaigns post-deployment to validate completion.• Resolved technical issues and consulted with IT or vendor technical support to implement solutions.• Identified system optimizations to drive efficiencies and enabled execution of strategic business plans.• Visualized data from multiple sources reporting on KPI’s (Sales, Revenue, Lifetime Value, new / existing customer acquisition); provide recommendations to improve campaign effectiveness.

• Built direct mail campaigns with budgets exceeding $1M.• Led merge / purge activities from input to backend, including list processing, hygiene, segmentation, template set up, mail monitoring and reporting for over 50 markets.• Oversaw agency relationships with 2 major mail houses to maximize direct marketing efforts (e.g. creative development, lead acquisition, prospect pool management).• Coordinated creative design, production, approval, printing, installation and removal of marketing materials for national and international trade shows and branding events.

• Delivered effective marketing strategies helping client to reach 208% of goal.• Supervised and catalyzed trafficking of print, radio, digital media buys for over 20 markets.• Developed and kicked off campaign communications in coordination with project timelines, design requirements, change management, and ROI reporting.• Performed overall quality control on over 50 projects to meet client’s brand and legal compliance standards.• Satisfied 100% of Statement of Work (SOW) requirements for 100’s of campaigns in a 3-month timeframe.• Collaborated with over 100 Sales and Operation teams to negotiate best rates for TV, Radio, Print, and Digital ad buys.