Jeanette Carter Email & Phone Number

North Kansas City, Missouri, Us

Lenexa, Kansas, Us

Essense of Australia is an international leader in bridal fashion with offices in Lenexa, Kansas; Perth, Australia; and Zug, Switzerland. Our designs are sold in over 1,500 retail stores across the globe, including our network of company-owned and franchise stores, True Society, operating in U.S., Austria, Germany and Switzerland. Lead strategy and execution of brand-defining experiences for our global wholesale stores, franchise network, internal staff and brides. Accountability for internal and external communications specific to each audience, virtual and in-person global events, creative brand development, multi-dimensional | sensory experiences and store planning and design.

Kansas City, Mo, Us

60-store chain and eCommerce site offering professional haircare and luxury cosmetic brands with salon and spa services in each location. After consulting assignments, asked by Board to join the company to lead 25-person department encompassing the following functions: marketing strategy, brand strategy and experience, eCommerce, loyalty, in-house creative, customer insights and analytics, visual merchandising and all facets of consumer activation and engagement including digital, social, content, streaming and traditional media, direct mail, search, affiliate, email and re-marketing. Key accomplishments: Retail and eCommerce integration resulting in revenue increases; digital transformation of communications portfolio; development of new brand positioning; content strategy driving significant engagement improvements; new loyalty program developed; value-engineered marketing and visual marketing to improve ROI.

London, Gb

Fractional CMO and consultant for national, mid-size retail and eCommerce companies. Examples of work completed: Delivered a comprehensive marketing technology roadmap; spearheaded the development of a Brand Community Insights platform; defined brand positioning, personality and voice for national retailer; assessed sufficiency of marketing strategy and developed recommendations and detailed blueprint for strategies going forward; served as interim VP/CMO (three 6+ month assignments) managing teams, leading strategic marketing initiatives, and accountable for results.

Kansas City, Missouri, Us

Served as the Integrated Marketing and Strategy executive for one of the 100 most respected brands. Hallmark is a wholesaler and retailer of greeting cards, ornaments, books and gifts distributed in over 30,000 rooftops - 2000+ branded specialty stores and distribution in discount, chain drug, grocery and eCommerce channels. Provided overall marketing leadership and strategic direction for development and delivery of all brand, product, loyalty and retail marketing initiatives and campaigns to achieve brand and financial objectives. • Transformed marketing approach by introducing and fully embedding digital and data-based capabilities into the communications mix to increase consumer reach and relevance. • Managed multiple consumer campaigns at a time, each uniquely created against distinct objectives, yet designed to support the brand-level promise. Campaign plans leveraged a combination of channels: traditional media [TV, Radio, Print]; direct mail and catalogs; CRM; e-mail; social media; display, mobile and digital advertising; public relations; events and search -- and were implemented at both a national and/or geo-targeted levels. • Developed and embedded a new brand positioning and brand idea to expand relevance beyond seasons and cards. • Contemporized creative strategies and tactics to reflect modern relationships and consumer needs while preserving the emotional storytelling qualities from which the brand was built. • Managed both Hallmark store and brand-level loyalty programs - one based on earning/redeeming points, the other through digital delivery of partner rewards

Kansas City, Missouri, Us

Promoted within the retail division in recognition of increased scope and sphere of influence. • Accountable for retail strategy development, integrated business planning and board communications for retail division • Led insight discovery and data mining processes to help differentiate the branded channel experience from all other Hallmark distribution points• Defined and executed retail-specific marketing strategies, initiatives and campaigns • In a highly matrixes environment, led cross-departmental teams to define, analyze, develop and execute key retail strategic initiatives• Defined and synthesized insights, expectations, direction and strategies across store, product and marketing touchpoints to inform and inspire wholesale partners

Kansas City, Missouri, Us

Similar to VP, Retail Strategy and Marketing role above, but with a narrower scope of influence and constituents.

Kansas City, Missouri, Us

Brought into Hallmark as part of a change initiative with an understanding this would be an interim role to learn about the Company. Led merchandising account team who provided leadership and managed execution for visual merchandising solutions for all mass channel and Hallmark-branded stores, and all product lines. Led the strategy and launched two new store concepts. Updated environments in 20,000 rooftops to a new brand identify package while in the position.

Us

A national preschool company that grew from 500 to 650 schools during this time.• Managed all consumer-facing facets of business related to the parent/child - marketing, research, curriculum, customer call center• Marketing included direct mail, events, public relations, collateral, and radio for existing and new schools• Managed all board relations including raising venture capital funds for expansion• Developed and managed strategy and operating plan processes and communications• Repositioned school-year and preschool strategies to drive increases in retention and acquisition

Us

• Clients included Hallmark Cards and Glaxo-Wellcome• Led integrated advertising strategy and client relations; managed resources and execution across media, creative, PR and research