Jeanette Axell Elgquist Email & Phone Number

Stockholm

I work as a Management Consultant within Growth-, Innovation- and Change Management. Main focus is to lead and facilitate projects and workshops within our Innovation Program/DigiLabs. The aim is to develop new disruptive products and services, generating true customer satisfaction and growth.

Stockholm, Sweden

As a Product Owner/Scrum Master/Agile Coach at Rebel& Bird/Öresundskraft, my work was both strategic and tactical. Data- and service design driven development was in focus when developing the new web. I focused on Öresundskraft´s KPI´s and value streams, CX, Service Design/PMF, Innovation and growth initiatives.I was in charge of the Innovation Teams, to continuously focus on customer driven growth. A great process involving ideation, customer journey, POV, high tempo testing, prototyping and validation. I also worked as an agile coach during the implementation where the client were supported in WoW, Product Management, PLC, Content, and CRO.I was also Scrum Master for a development team of 9 with Architects, FE/BE-developers, CX- and UX/Service Design and Data Analysts.

Stockholm, Sweden

As the Nordic Partnership Lead (Business Owner), I was responsible for 20% of TUI`s total revenue – approx. 4,2 Billion SEK/year. I had a team of 4 people, located in Sweden and Norway. The Nordic partnerships included TUI´s affiliate’s network, online travel agents and meta search sites across the Nordic region. It also included corporate partnerships such as COOP, Nordic Choice Hotels, Aftonbladet, Bilka, Stockmann etc.My overall aims were to set up a new partnership strategy and implement it. Main tasks were to manage relevant value streams within 3 epics/ BA´s in terms of optimizing existing sales channels and partnerships, extending reach, increase awareness, engagement, retention, brand recognition and growth. Focus were upon Customer Experience and Service Design, Manage Cross functional Agile team and set up of channel strategy . I worked in a Nordic cross functional team in close cooperation with all LOB´s and development teams to set up integrations and API´s, handling requirements , value streams and managing new product releases. My work included portfolio management, commercial rights, online and in store campaigns, (retail and FMCG). Jeanette also launched eco-food at TUI´s airplanes and created a new Pan-Nordic product: TUI Training.I increased revenue with med approx. 1 Billion SEK during this assignment. Focus: B2C, B2B2C

Stockholm, Sweden

I was responsible for developing and supporting several customers digital strategies. I had a strong focus on current state analysis, digital presence analysis, Digital maturity mapping, Product Market Fit, segmentation, Concept development, Communication strategy etc. I worked mainly with .Net CMS platforms for external websites from EpiServer and Site Core. Focus B2B, B2B2C.

Stockholm, Sweden

I was responsible for establishing Disney´s external B2B offering, Go- to-market strategy and the Nordic launch and establishment of Disney´s new "Media house", Disney Media+. The aim was to increase end customer satisfaction and growth through strategic and commercial partnerships integrations. Commercial partners added important values and channels for all Disney properties when handling Product Life Cycles, Omni channel Concept design and sales. This way of managing product portfolio had a huge impact on mutual customer journeys - with increased customer satisfaction, increased brand recognition, extended reach for Disney´s products and platforms and mutual sales.

Stockholm, Sweden

I was responsible for the strategic and operational set up of Aftonbladets Growth Channel “Creative Sales” Department at Aftonbladet. I was responsible for designing a partnership platform offering a close editorial and commercial collaboration with Aftonbladet. By creating and offering high end solutions built around Aftonbladets most valuable editorial and marketing projects, I made all of Aftonbladets channels (print, web, mobile apps, Streaming/Web-TV, retail, events etc.) avaible in a unique design solution for Aftonbladets customers. The solutions offered were based on core editorial and marketing priorities within areas of Sports, Fashion (Sofis Mode), Music or Entertainment. Examples like: Fashion road shows and VIP-events in retail, World Championship of Football and Hockey, Olympic Games, Music Festivals, Rockbjörnen, Melodifestivalen, Charity events, etc.

Stockholm, Sweden

My responsibilities were to develop a communication- and marketing plan for Floorball, Sweden’s 3:rd largest sport - and execute on it. Her work included: Marketing Strategy, Brand Strategy, Digital strategy, Web production/development, New Graphic profile, and visual changes for the sport (Federation as well as National teams and sub brands). TV-productions and content planning, Sponsorships and rights: Business development, contracts, negotiation of rights and pricing, PR and media training of national teams. Managing a team of 3 persons in the marketing and communications department.

Stockholm, Sweden

As the Event Manager I was responsible for brand activation and maximizing the outcome (awareness, reach, trial and sales) of sponsorships for some of the most prominent brands in the Carlsberg portfolio: Pepsi, Ramlösa, Battery, Carlsberg, Pripps Blå, Tuborg, Falcon, Xide.I was responsible for implementation of 120 national events, galas, sports events, road shows, in store activation (FMCG) with her event team of 35 people.

Stockholm, Sweden

Jeanette was responsible for developing new revenue streams for Channel 5 in Sweden with regards to Concept Design and sales. Her work was both strategic and tactical and included conceptualizing content in terms of sponsorships, billboards, external - or studio events, ads at kanal5.se. Jeanette was working with price strategy and implementing rules and regulations with regards to UK Broadcasting regulations - ITV. She worked close to media agencies and customers. Focus: B2B, B2B2C

Stockholm, Sweden

Jeanette was the Project Manager in various experiential marketing projects, working mainly with SAAB (roadshow), Telia (events), COOP (TV-event), Red Cross and Arla (Tv-challenge).Part of her daily work was managing the forth coming of a project from idea, to conceptualization, event execution and evaluation. She was also responsible for press releases, educating staff etc.

Stockholm, Sweden

During my university studies, I worked part time at Aftonbladet with various tasks.-Contests and evaluation of different campaigns at the marketing department- Responsibe for distribution during weekends and evenings, coordinating retailer demands and delivery services- Customer services, managing various tasks.

Safe Spc4, Scaled Agile - Digital Portfolio Management

Creative Data Lab

Scrum Master, Digital, Certified Scrum Master

Certified Scrum Master

Bachelor Of Business Administration - Bba, Economics