Currently sitting at the intersection of strategy and operations to help make my leader, senior team, and organization be more successful. Being the glue and the grease; the glue to help hold things together, and the grease to help things go faster and smoother.

I am accountable for leading the planning, organization, and supervision of multi-brand campaigns. This includes developing the big- picture strategy, orchestrating the creative ideation, building presentations, and budget management. I work closely with teams across a portfolio of 7 brands (ABC, ESPN, FX, Hulu, FreeForm, Disney, and National Geographic) and craft compelling proposals that include both right and left brain components.

I orchestrated strategic planning and campaign creation for multi-million dollar digital advertiser programs in close collaboration with executive leaders and teams across The Walt Disney Company. This included driving the digital content creation process, determining the content strategy, and conducting P&L analysis for each program. In 2018, I performed each of the above functions for an innovative digital marketing partnership with Google Home that resulted in an increase from initial investment by 167%.

I directed the thought-leadership for mapping and strategizing YP's portfolio of Marketing content. This included reshaping the B2B YP brand story and positioning through the creation of Sales collateral materials, competitive pitches, and YP website content. I additionally led the development, implementation, and launch of Salesforce Content application for national sales and marketing teams of over 3,000 people to maximize efficiency and internal collaboration.

I led the development of the sales go-to-market presentation and story that was a first of its kind at Maker Studios while also working to establish internal sales processes across multiple groups for greater workflow efficiency. I was a liaison between multi-functional teams to develop campaign solutions for clients looking for ways to integrate their brands in YouTube original content. In addition to ideation, I created presentation materials for sales pitches that included a comprehensive look into Maker strategy and elements of a proposed campaign.

I led strategy on multi-million dollar marketing programs for key Disney Interactive clients, creating win-win partnerships. I managed and trained new team members on how to build internal relationships and create compelling stories within client pitches. I actively collaborated and partnered with cross-functional teams and other Disney business units to deliver the best solutions for Disney partners. Furthermore, in this role I built campaign reporting resources to improve campaign execution, strategized our sales go-to-market message and narrative for the Disney Interactive portfolio of digital products, and have led the solutions for top tier clients. In the close to 5 years on this team, I have been promoted twice with consistent high-performance reviews for exceeding revenue and professional goals.