Market Analyst - Scandinavia
Ts Aluminium
- Work out relevant and actionable market intelligence reports Market Analysis:- Estimating total market (size, growth, profitability) - Identifying market drivers and trends- Key success factors- Identifying opportunities and threats - Assessing TS Aluminium’s strength and weaknesses- Taking ownership of Market Analysis tools and sourcesCompetitor Analysis:- Capacity development (historical and future)- Performance (volume, market share, customers and commodities)- Competitive surveillance (objectives, assumptions, strategy and capabilities)Customer Analysis- Estimating total market (size, growth, profitability)- Buying behavior - Buyer motivation (value drivers, benefits vs. cost)- Buyer decision process - Identifying market drivers and trends - Customer satisfaction surveyIndustry & Commodity Analysis:- Estimating total market (size, growth, profitability) - Identifying market drivers and trends- Threat of Substitutes- Entry/exit barriers- Taking ownership of Industry & Commodity Analysis tools and sourcesEconomic Analysis:- Economic feasibility studies- Balanced Scorecard- Break even analysis- Budgeting, balance sheet, liquidity and profitabilityProcess optimization:- Analysing the value chain and supply chain- Implementing new processes- Introduction of Lean