Boosted blog page views by 4,365% while increasing average time on blog pages by 40%. Authored 50+ impactful, SEO-optimized blogs focused on customer education, integrating key product insights.Increased professional builder program membership by 42%; designed and executed pro email campaigns.Elevated product reviews by 54% with a 21% increase in order-to-review conversions. Contributed to 46% increase in organic search traffic, resulting in a 16% growth in page views and a 14% rise in attributed revenue.Achieved growth in contributed social conversions of 593% and a 217% rise in last interaction conversions.

Created engaging social content and managed content calendars and communities for engine, boating, timepiece, and insurance brands, and a historical site.Conceived and executed the #EvinrudeWomen social diversity initiative, recognized with the Marine Marketers of America (MMA) Neptune Award for Diversity.Wrote comprehensive social media playbooks to ensure consistently high levels of brand representation.Analyzed social results and reported on KPIs. Fine-tuned social strategies based on data.Developed and presented social media training for influencers at the iCast sportfishing trade show.

Advocate for conversation and engagement and activist for intelligent investments to attain marketing goals. Helped brands connect with audiences in meaningful ways to increase awareness, sales, and share of voice with measurable results online and via social.

Managed global social platforms for the world's largest automotive seating manufacturer, achieving audience growth of more than 250% and engagement as a percentage of audience of 30% (12-mo average). Developed social strategy and determined the content calendar to build and support a global-local social presence. Provided social listening, analytics reporting, and weekly social insights to stakeholders. Promoted Adient's presence at international auto shows in the United States, China and Germany via social and managed the associated social ad budgets. Worked with communications, marketing, events, and talent acquisition global teams to provide social support and education.

Exceeded KPI goals across social platforms by understanding client needs, guiding strategy, tracking progress through analytics, and making results-based decisions to achieve meaningful results. Managed accountabilities for content creators, graphic designers, community managers, and social ad managers with a focus on engagement and relationship-building. Served as account executive on the agency's major CPG accounts, responsible for account growth and strategy, positive client-agency relations, and team coaching and development.

Created comprehensive corporate identity solutions for businesses and organizations, including graphic design, website design and development, and blog content. Collaborated with programmers on web-enabled database projects to support unique client processes. Developed and executed social media strategies for B2C and B2B clients, including crisis management. Managed in-house team and external consultants. Organized and launched the successful #MKEtweetup series of educational social media meetups.

Served as Lead Developer and secondary Administrator for enterprise-wide healthcare Intranet program. Determined design standards for web sites; developed and maintained numerous departmental sites in cooperation with department representatives. Supplied training and ongoing support to remote content developers and served as technical resource person to all users and content administrators. Determined and implemented site and file level security via MS-IIS and NTFS, and worked with team to web-enable MS-Access databases.Documented Intranet procedures and practices.

Designed, produced and tested a visually-oriented online help system for a comprehensive order system used by mobile sales agents of a major hardware distributor. Designed, wrote, tested, and maintained all documentation, including online context-sensitive, multi-file help, and all accompanying manuals for a suite of CAD design/estimating programs used by the retail home building supply industry, and for a B2B case goods design suite. Managed a project to design an informational touchscreen kiosk system for a major insulation and shingle manufacturer, and a CAD project design and estimating application for a major manufacturer. Coordinated and led planning and development meetings, determined client and user needs and logic flows, and created all system graphics.