Newsletter compilation, Marketing Campaign Administration, Social Media Management, Press Trip Administration, Coordinate content and follow up with freelancers, Travel technology research, blog research and writing, content compilation: blogs, news updates, press release

As a strategic partner to Account Directors, I strengthened client relationships and delivered results through the execution of strategies and collaboration with both clients and internal teams. This role required a proactive approach to problem-solving, workflow optimisation, and mentorship, all of which maximise client reach and influence within their target markets. By anticipating client needs, streamlining workflows, and providing mentorship to junior team members, I ensured that all deliverables meet the highest quality standards with minimal revisions. I am resourceful in identifying and resolving inefficiencies, optimising resource allocation to improve productivity. I build strong, respectful relationships with clients, Account Directors, and team members, adapting easily to dynamic environments and managing multiple priorities. I am also tech-savvy, proficient in project management tools, AI platforms, and time-tracking systems, while embracing new technologies to improve workflows. Throughout my career, I have provided exceptional support during crises, mitigating negative impacts on brand reputation, and represented the brand at industry events and conferences, expanding professional networks. Additionally, I managed media relations to secure positive coverage and raise brand awareness.

Research and write blog articles, press releases whitepapers, copy for infographics, execute the social media strategy, writing copy for marketing campaigns (mailer, banner copy, microsite copy), writing for the corporate website.

Research and write industry related reports, white papers, toolkits and blogs as well as managing the company’s social media presence.

O Generate unique news articles of relevance to various segments of the trade. O Source, research, and write features, tourism and product news for online and print publications. Generate any additional information relevant to articles in form of sidebars etc…O Source photographs and other graphic material relevant to the articles and the features in travel publications. And will be responsible for filing this, and other, material for archives. O Attend functions during office hours and after hours. Should also be able to take photographs for publication at these functions. O Liaise with readers and advertisers to determine editorial requirements.O Participate in weekly diary meeting and coaching activities such as being briefed, debriefed, finding story angles, developing editorial plans.O Answer reader and advertiser queries on print and digital publications speedily.O Help maintain a source contacts file.O Help maintain calendar of events for follow-up, as well as diary folders with future articles.O Follow editorial processes outlined.O Assist in extending publication’s authoritativeness and influence eg. identifying and subscribing key role players. O Assist in promotional activities to raise profile of online and print publications. This includes identifying and making use of social media mediums.O Assist with any administrative tasks related to the publication.O Liaise with clients for material, if need be interview clientsO Occasional assistance with subbing of proofs to ensure an error-free publicationO Provide accurate and relevant statistics and tables.O Edit and enhance newsworthy press releases.O Produce content for specialist newsletters, eg. SE Asia and Cruise News

Source and write quality and reliable editorial which is truth full for specific trades. Dynamic, motivated individual with a design and creative interest to take new publications to the next level.