• Developed and executed an integrated social media strategy aligned with overall communication goals, agency voice, and organizational objectives.• Partnered with in-house graphic design team to design, create, and curate engaging multimedia content (including text, images, and video) for Facebook, Instagram, LinkedIn, and X (Twitter).• Managed and moderated all social media accounts, providing customer service, responding to comments, engaging with followers, and fostering a sense of… Show more • Developed and executed an integrated social media strategy aligned with overall communication goals, agency voice, and organizational objectives.• Partnered with in-house graphic design team to design, create, and curate engaging multimedia content (including text, images, and video) for Facebook, Instagram, LinkedIn, and X (Twitter).• Managed and moderated all social media accounts, providing customer service, responding to comments, engaging with followers, and fostering a sense of community.• Monitored social media analytics using tools like Hootsuite, and native platform insights. Generated reports to track progress, performance, and trends.• Provided ongoing guidance on social media best practices, trends, and new tools to improve engagement and optimize results. Consulted with internal teams on how to integrate social media efforts into broader communication campaigns.• Collaborated with the communications team to handle crisis situations, ensuring that social media messaging was clear, effective, and timely. Show less

• Developed, deployed and evaluated communications strategies for various DMV departments and high-profile agency projects.• Served as Communications liaison between Communications Office and Executive staff. Provided strategic and consultative communications support to upper management.• Researched, wrote and edited all internal communications for DMV Commissioner. Composed speeches, press releases, and presentations for Commissioner’s community speaking engagements and external… Show more • Developed, deployed and evaluated communications strategies for various DMV departments and high-profile agency projects.• Served as Communications liaison between Communications Office and Executive staff. Provided strategic and consultative communications support to upper management.• Researched, wrote and edited all internal communications for DMV Commissioner. Composed speeches, press releases, and presentations for Commissioner’s community speaking engagements and external audiences.• Developed ten page bi-monthly electronic employee newsletter. Wrote and edited copy for DMV’s intranet, external website, printed publications, and annual reports. Show less

• Coordinated and monitored media relations for the City. Provided consultation to City departments and acted as City representative during times of media interest and emergency operations.• Developed and executed integrated communications strategies for internal and external communications, crisis and public outreach needs. Oversaw City’s branding efforts, identity and graphic standards. Led project teams to deliver communications strategies.• Developed relationships with and… Show more • Coordinated and monitored media relations for the City. Provided consultation to City departments and acted as City representative during times of media interest and emergency operations.• Developed and executed integrated communications strategies for internal and external communications, crisis and public outreach needs. Oversaw City’s branding efforts, identity and graphic standards. Led project teams to deliver communications strategies.• Developed relationships with and maintained contact with media, external companies, public relations firms, advertising agencies, research firms, and print and promotion houses.• Communicated with media and citizens through multiple channels, including, press releases, e-mail, business letters, the Internet, the City’s Intranet, printed publications, video and radio PSA’s, and public speaking opportunities.• Prepared reports and analyses related to City public relations issues. Forecasted public relations/media concerns and trends and reported to Director of Public Communications.• Developed and executed marketing strategies and communications plans for various City departments.• Developed from concept to finished product various publications (newsletters, brochures, annual reports), web content, and presentations.• On-camera anchor for weekly City news broadcast and field reporter for the City’s TV station. Show less

• Created, implemented, and managed first ever image and media relations campaign.• Coordinated all correspondence with media, including all press releases and media advisories. • Developed, strengthened, and managed relationships with media, vendors and consultants.• Managed departmental budget of $90,000 in 2005, first time allocation of marketing funds.• Assisted with planning, promotion, and execution of five yearly fundraisers/special events, including a golf tournament… Show more • Created, implemented, and managed first ever image and media relations campaign.• Coordinated all correspondence with media, including all press releases and media advisories. • Developed, strengthened, and managed relationships with media, vendors and consultants.• Managed departmental budget of $90,000 in 2005, first time allocation of marketing funds.• Assisted with planning, promotion, and execution of five yearly fundraisers/special events, including a golf tournament, dog walk, two donation drives, and three adopt-a-thons.• Aided Donor Relations Manager with coordinating donor relations and cultivating new relationships.• Responsible for copy, layout, and design of all marketing materials and electronic media including, newsletters, fundraising appeal letters, brochures, and donor acknowledgements. • Increased adoptions by 40% and visits to the shelter by 33%. Increased hits on website by 42% through redesign. Expanded donor base by 12% and improved public perception of shelter. Show less

• Aided Director in developing marketing strategies to expand UMaine’s relationship with employers.• Planned special events, including yearly career fair, and oversaw the on-campus recruiting program. Assisted employers with all recruiting and hiring needs.• Developed, designed, and wrote informational and promotional materials for employers and students using Adobe Photoshop and Illustrator.