Jean George Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Overview of current responsibilities and clients:OLG - Strategic lead on the following product lines - iCasino, iLottery, PROLINE, PROLINE+• Craft and lead the JTBD strategy for each product line• Develop communications matrix which ultimately drive media and yearly planning.• Compose briefs for all campaigns and tactical executions.COC x CBC - Strategic lead on developing the campaign platform for the 2024 Olympics. BRP Inc. - Provided strategic support on… Show more Overview of current responsibilities and clients:OLG - Strategic lead on the following product lines - iCasino, iLottery, PROLINE, PROLINE+• Craft and lead the JTBD strategy for each product line• Develop communications matrix which ultimately drive media and yearly planning.• Compose briefs for all campaigns and tactical executions.COC x CBC - Strategic lead on developing the campaign platform for the 2024 Olympics. BRP Inc. - Provided strategic support on the development of Sea Doo’s campaign platform – The Sea Doo Life.Past ProjectsMetro - Strategic lead on yearly planning and summer and winter campaigns. Show less

Toronto, Ontario, Canada

Retail Strategy Lead • Train and instruct strategy process and brief development with adjacent teamsAnalytics & Insight Building• Compose and develop business briefs for all retail campaigns executed in a calendar year (typically 4-5 campaigns in total)Facilitation & Workshop Lead• Design and lead co-creation-based exercises at the National Ford Dealership Meetings which takes place 3x a year (February, June & September)

Toronto, Canada Area

• Developed go-to-marketing plans for SUV and retail launches• Used multiple data sets to identify and define key targets for each launch• Composed and led creative briefs

Founded a consultancy that works with creative agencies, brands and start-ups to help develop strategies related to marketing projects. I have led and completed projects related to the topics below:• Brand Strategy• Process Design• Customer Insights Research• Experience Planning• Connections Planning• Digital Strategy

Toronto, Canada Area

The Creative Destruction Lab is a seed-stage program for science-based ventures, creating $1B in equity value creation in five years. The CDL program is part of universities across Canada and the US.As the Global Marketing Manager I was responsible for managing and completing the following projects:• Developed the marketing and communications strategy to promote the CDL on a global level• Created branding consistencies amongst all CDL sites• Managed the planning… Show more The Creative Destruction Lab is a seed-stage program for science-based ventures, creating $1B in equity value creation in five years. The CDL program is part of universities across Canada and the US.As the Global Marketing Manager I was responsible for managing and completing the following projects:• Developed the marketing and communications strategy to promote the CDL on a global level• Created branding consistencies amongst all CDL sites• Managed the planning around public relations, media relations, digital marketing, etc. Show less

Toronto

Developed course curriculum for, and will be instructing, SCS2846 - Social Media Strategy, an 8 week course offered through U of T, Continuing Studies. http://bit.ly/1kYzPaqThis course will cover topics such as the various social media platforms, moderation tactics, deployment best practices, reporting and much more. The completion of this course can be applied to the Digital Marketing Management certificate.

Toronto, Canada Area

• Responsible for planning/mapping the content for Samsung Canada’s social properties • Work directly with HQ on sharing best practices with the Canadian Social Media Center • Aiding account teams on creating and presenting social/digital strategies for new campaign

• Devised long term digital strategy and campaign ideas• Prepared social listening reports using Sysomos and Radian 6• Managed social media propertiesClients: McCain, Newcastle Brown Ale

• Executed 8 digital programs - Including: Doritos: The End & Pepsi Refresh Program • Managed social properties (Facebook, Twitter, YouTube, Microsite)• Measured and analyzed metrics for each social media propertyClients: PepsiCo: Pepsi, Tropicana, Aquafina, Doritos, Tostitos Diageo: Cuervo, Ursus Mars: Cesar, Temptations

Global Executive Mba, Business Administration And Management, General

This is an international 18-month degree program where students participate in two-week residence modules in key business centres.

Certification, Marketing Communications

Covered a variety of marketing disciplines: Advertising Sales Promotion Publicity & Public Relations E-Business Web Marketing

B.Comm, Management Economics In Industry And Finance

Offered an appreciation of business problems in the areas of industrial organization and finance using the analytical orientation.