Jean Hodges Email & Phone Number

Atlanta, GA, US

Managing a portfolio of SaaS solutions including revenue cycle. Developing GTM strategies and tactics, sales enablement tools based on the Challenger Sales Model, customer stories, content, and new buyer personas. Leveraging AI to optimize efficiencies and spark creativity. Collaborating closely with our national sales team, marketing and product to.

Versatile marketing leader with over 20 years of experience in customer campaigns and product launches. Currently I am pursuing a new career opportunity and can be reached through LinkedIn.

Newcastle Upon Tyne, GB

• Directed customer communications, campaigns, programs, and retention efforts for top tier solutions, Sage 100 and 200. Managed relationships with advertising agencies, writers, and production agencies.
• Strategized and executed virtual event on automation for entire portfolio of solutions, resulting in 4,000 registrants, 2,000 attendees and 200 opportunities, 150 closed
• Developed onboarding email program for new customers with 35% open rate and 8% click through rate
• Created blogs, white papers and emails, independently and through agency; results from blog post received 50,000 views monthly with 100,000 unique views for the quarter
• Delivered 16 customer success stories in 4 months
• Developed and executed creative digital and direct mail campaign for winbacks

Newcastle Upon Tyne, GB

• Delivered content and customer testimonials that showcase customers’ business success in migrating to cloud solutions, resulting in increased leads, sales and customer engagement for the U.S. and Canada.
• Owned complete process of delivering customer testimonials, from identification of customer, prepping customer and writer, reviews from legal and brand to publishing, creating 20 written case studies

New York, NY, US

• Developed strategy for point of sale (POS) solutions to position petroleum and retail convenience segments.
• Collaborated with product, sales, and marketing to develop GTM plans for new product launches
• Created assets based on solution approach which included sales decks, website content, webinars, case studies, and thought leadership
• Drove strategies and supported field marketing efforts at international conferences and customer forums
• Managed total refresh of petroleum and convenience retail website

Assisted B2B SaaS-based companies in developing marketing plans to build brand strength, increase customer loyalty and revenues. Clients included healthcare, financial, security systems, and small businesses.

Worthing, West Sussex, GB

• Directed U.S. marketing programs to grow business while positioning for acquisition.
• Launched GTM plans for four new products including a mobile application to manage contingent workers
• Promoted the brand through social and traditional platforms and developed all supporting materials and content for channels
• Conducted competitive analysis along with and emerging technologies to guide product roadmap
• Recognized as “Outstanding Presenter on Digital Branding” at Customer Congress

Alpharetta, GA, US

• Developed strategy and tactics to drive customer and prospect demand for revenue cycle solutions (claims, patient access, charge master, pricing, consulting services); collaborated cross functionally to deliver.
• Created lead generation and nurturing campaigns; delivered content to support ongoing sales efforts and thought leadership positioning; examples: Webinar generating 220 leads; Infographic capturing 89 leads; Blogs.
• Conducted product wide digital and traditional content audit; identified content gaps based on market trends and buyer insights; developed content for new demand generation (used Marketo and Salesforce)
• Planned Annual Business Summit for 1,200 customers and 500 vendors

Louisville, CO, US

• Developed company’s first marketing team supporting 65k vendors and 270k representatives; exceeded revenue goal by 20%
• Increased brand awareness and customer engagement through nationally integrated marketing campaigns, creating new web content, SEO strategy and utilizing customer case studies and white papers
• Executed HIPPA webinar series which positioned company as a thought leader and generated 1,000 contacts
• Created GTM launches for new solutions, including consulting services and a mobile app capturing 36,000 new users, and grew consulting services to 10 companies, including Glaxo Smith Kline, GE Healthcare and Cardinal.
• Achieved 90% customer retention rate; hosted regional customer forums to targeted customers, leading to 3 immediate upsells

Nashville, TN, US

• Planned and directed marketing initiatives for a newly acquired revenue cycle company with annual posting of $347 million; lines of business: emergency medicine, anesthesiology and professional services
• Executed major re-branding and go-to-market strategy presenting clinical and revenue cycle solutions a “one-stop shop”
• Launched business intelligence tool that provided statistics on physician productivity and outcomes
• Collaborated with product, sales, and marketing to deliver GTM plans for new products.
• Developed sales content and presentations, competitive intelligence matrices, case studies, website content and an e-newsletter
• Created and executed online campaigns targeting physician groups which boosted average deal size by 50%

Alpharetta, GA, US

• Liaison for sales and marketing to enhance market position for launch of new and existing products; generated physician and hospital leads for operating room software; managed at-risk accounts; completed and tracked RFPs
• Developed sales collateral and an assessment tool to expedite sales process contributing to team’s generation of $11.5M in revenue
• Saved company potential loss of $600K by resolving concerns of an at-risk account
• Executed industry seminar generating a $65K deal at event plus 30 qualified leads, representing $450K in potential revenue

Irving, Texas, US

• Clinical Sales Executive
• Sold emergency medicine clinical documentation systems as part of an enterprise system; generated $840K of a $1.2M quota in 10 months
• Made presentations to “C-suite” executivesSales and Communications Associate
• Supported national sales team; developed sales content, competitive analyses, press releases, and organized business-critical meetings
• Prepared executives for media interviews
• Awarded “Voice of the Customer” Sales Award

Master'S Of Science

Bachelor Of Science

Associate’S Degree