With over 18 years of experience in investment banking, c-level recruitment, and growth acceleration consulting, I am the managing partner of just imagine, a consumer-demand and market sizing consulting firm that helps venture capitalists and private growth capital firms make better informed investment decisions. At just imagine, we leverage proprietary algorithms and industry expertise to provide bespoke, alternative, and reliable metrics of commercial potential for early-stage businesses. Our goal is to reduce investment uncertainty by quantifying consumer demand and enhancing projections of P&L, cashflow, and sales revenue. We work closely with our clients to identify key consumer trends and behaviors, as well as potential market niches and opportunities. We deliver actionable insights that can help our clients achieve their business objectives and unlock the full potential of their investment portfolio.