• Design creative TOF campaigns and programs to generate interested prospects• Utilize multiple channels to ensure success of campaigns and program including: Paid/Organic Social, 3rd Party Content Syndication, and Email• Develop and implement multi-channel lead nurturing programs• Work close with SDR team to optimize campaigns, write program and lead follow up briefs to guide sales through initial contact• Responsible for all campaigns from concept and creative through execution and reporting• Manage all vendor relationships• Marketo SME, handling all campaign creation and segmentation• Programmed all direct emails and necessary automation required to execute• Marketo admin duties include troubleshooting, integrations and list imports

• Responsible for researching, creating and implementing all lead generation campaigns – including asset syndication, banner ads (retargeting & remarketing) direct email and mail• Write program and lead handling briefs to guide sales through initial contact• Develop and implement multi-channel lead nurturing programs• Designated marketing automation (Hubspot) system admin and SME o Created and programmed lead handling/routing process o Programmed all direct emails and necessary automation required to execute o Handled all day-to-day issue troubleshooting

I create customized demand generation programs for companies in a variety of industries based on their budget, goals and marketing strategy. Services offered include: • Research, create and manage comprehensive lead generation programs – including PPC, asset syndication, webinars, trade shows, direct email and snail mail• Write program and lead handing briefs to guide sales through initial contact• Develop and implement lead nurturing programs• Lead handling process creation & implementation• Sales enablement tool creation & best practice usage• Manage monthly/quarterly program budgets • Create campaigns in a variety of Marketing Automation tools and track effectiveness in popular CRMs• Create graphics and collateral as needed including direct email headers and whitepapers• Manage all vendor relationships

• Responsible for researching, creating and implementing all lead generation programs – including asset syndication, trade shows, direct email and mail• Write program and lead handling briefs to guide sales through initial contact• Develop and implement lead nurturing programs• Manage monthly/quarterly program budgets of $1M/fiscal year• Create campaigns in Eloqua and track effectiveness in Salesforce.com• Create graphics and collateral as needed including direct email headers and whitepapers• Manage all vendor relationships• Manage a team of 4 comprised of a marketing coordinator, a graphic designer and 2 telemarketers • Provide guidance, direction and support to international marketing team members to help them further penetrate those markets

• Responsible for identifying key events where the message and target demographic match with company objectives• Recommend sponsorship level by weighing attendance levels, quality of prospects attending and investment• Work with solution teams to determine appropriate messaging• Work with creative team to turn that message into a crowd drawing show experience• Manage all aspects of the event including ordering services, designing booth experience, selecting giveaways and collateral delivery mechanisms• Create pre-event promotional campaign & post event nurturing campaign by selecting messaging to move prospects through the education pipeline• Arrange hospitality events for local sales team that result in immediate pipeline results

• Responsible for researching, creating and implementing all lead generation programs – including asset syndication, trade shows, direct email and mail• Write program and lead handling briefs to guide sales through initial contact• Develop and implement lead nurturing programs• Manage monthly/quarterly program budgets• Create campaigns in Eloqua and track effectiveness in Salesforce.com• Create graphics and collateral as needed including direct email headers and whitepapers• Manage all vendor relationships• Manage a team of 4 comprised of a marketing coordinator, a graphic designer and 2 telemarketers • Provide guidance, direction and support to international marketing team members to help them further penetrate those markets

• Create promotion program to drive downloads of recent product release, including Google Adwords, direct email, appropriate directory listings & download sites and partner with leading open source software development project site• Document inside sales process and modify to ensure each lead gets necessary attention to convert into a prospect• Part of a team to evaluate and implement new Customer Relationship Management software• Create custom research projects that result in targeted prospect lists for inside sales to use to generate product demos, full contact information as well as email addresses.

• Consistently delivered leads to plan for the last 5 quarters• Responsible for the research, development, advertising and management of all marketing programs including webinars, podcasts, asset syndication, co-registration, telemarketing, email blasts and online advertising• Work with sales to refine message, target demographic and lead quality• Manage a variety of vendors, including PR, analyst and offshore vendors • Responsible for CRM system management and data quality• Create quarterly marketing plans and budget, consistently under budget • Developed and manage 12-step lead nurturing program• Recommended and supervised a critical upgrade of Salesforce.com that included significant data manipulation and enabled greater database segmentation and targeting

• Researched and evaluated media opportunities• Created media plan and negotiated fees• Managed a successful implementation of Salesforce.com’s CRM tool, including the data migration of 10,000 records from ACT! And the supervision of 3rd party vendor• Coordinated logistics and supporting promotional efforts for webcasts• Provided graphic design and copywriting/editing skills in support of all marketing activities• Organized company’s presence at a variety of national trade shows and regional speaking engagements• Created and coordinated corporate special events• Developed and executed direct marketing campaigns including direct mail and HTML email efforts• Performed corporate website updates including copy changes and graphic development• Researched and updated in-depth competitive e landscape within a fluid industry niche

• Managed direct mail projects from inception through completion• Assisted customers in finding the best, most cost effective to deliver their communication piece• Responsible for keeping projects on time and on budget• Worked with Production Manager to develop a schedule capable of meeting all deadlines

• Managed communication projects from concept to delivery• Managed the production of direct mail projects• Worked with sales team to create faxable collateral system• Created sales and promotional material as needed• Pre-flighted files in preparation for printing

• Managed the schedules of an 11-person Art Department• Managed freelance resources• Juggled the weekly meeting schedule to accommodate varying workload and flexible work hours• Ensured jobs are completed on time & within budget• Developed production timelines • Assisted Production Manager with quality control

• Created all in-house graphic design work• Managed all print buying and production • Maintained vendor relations• Planned and implemented internal communication campaigns designed to keep employees motivated, informed and enthusiastic. • Event management • Researched and recommended tradeshow schedule beneficial to the company• Negotiated tradeshow sponsorships • Coordinated all aspects of the company's physical presence at each show

• Created all in-house graphic design projects • Managed vendor relationships • Managed all print buying and production• Coordinated the company's presence at a wide variety of tradeshows and conferences. • Organized the details of each tradeshow, including electrical service, decorating services, graphic development, hotel arrangements and conference participation. • Used a database to track costs, time and job information associated with each project which allowed the daily/weekly/monthly creation of project status reports. • Assigned job numbers, created purchase orders and kept projects on budget• Kept graphic database updated, organized over 150 partner logos, their guidelines and contact information