JB is a strategic communications, PR and marketing consultancy led by me, Jeanine Black. I have more than 20 years in the industry. I am a generalist at heart, having worked for agencies, corporate and nonprofit organizations, but my expertise is public relations, strategy, planning and stakeholder communications. It's just me (for now), which means, with the help of some incredible designers and other talented folks, I can offer everything from small projects and advising to large strategic initiatives to acting as interim marketing director/fractional CCO. If you've got something coming up that you need help with or if you're in need of some expertise to complement your team, let's talk!

• Strategic adviser, planner and team leader. Implemented new process improvement program. Melded organizational strategic plan with monthly metrics and daily tasks in alignment with organizational goals. • Advanced Bounce's mission to support entrepreneurs and create jobs by establishing relationships in the community, leading to multiple opportunities for collaborations with new and current partners.• Established and tracked marketing and PR department’s metrics and KPIs | reported to the executive team and board regarding monthly results; met or exceeded top KPIs, such as social media engagement and website pageviews• Maintained established relationships with local and regional media and industry influencers to increase coverage; increased mentions year over year.• Concurrent with Chief Marketing Officer role and responsibilities.

• Established the newly formed nonprofit's marketing and PR function. Planned, developed and executed marketing and communications strategies, including digital marketing, media relations, executive communications, thought leadership, and community engagement.• Developed internal and external campaigns in collaboration with program directors that increased awareness for varied and unique services that helped drive growth. • Established media relations and crisis, donor, and executive communications. Trained staff on media and crisis best practices and protocols. Prepared team for interviews and pitches. • Established and maintained strong and effective relationships with media that resulted in increased coverage and numerous articles/stories in local, regional, and national media. Exceeded goals year over year. • Collaborated with team to determine messaging for varied and unique audiences. Crafted quotes, blogs, columns, speeches, news releases. company/client stories and articles for publication.• Spearheaded the marketing and communications for the opening of Bounce’s new Generator space, a 27,000 sq. ft. coworking and meeting space. This was a one-year project that included a groundbreaking event, VIP event, and the grand opening event.• Results from grand opening: 1,000 attendees throughout the day; 100 co-working/event rental leads; seven coworking memberships signed, and full coverage from media in NEO.• Developed a comprehensive COVID-19 internal and external communications plan. Plan included regular updates addressing safety measures, closure details, and plans for reopening. The result was a successful crisis management effort that ensured the safety of our community while maintaining trust and transparency.

• Directed critical public relations and marketing strategies for a wide variety of clients, requiring in-depth account management, strategic planning, media relations, brand strategy development, content creation, and complex project management.• Managed the PR and marketing services side of the agency, helping with business development, community engagement, proposals and pitches. Worked closely with firm leadership to evaluate opportunities, allocate resources and build a marketing strategy for the business.

• The first designated marketing and PR professional hired at the nearly 50-year-old firm. Helped them become more strategic by designing and developing the firm's first marketing communications plan and budget, as well as numerous campaigns.• Improved brand cohesiveness and management. Orchestrated the development, implementation and launch of the firm's corporate rebranding in 2008, including new identity, internal and external messaging, website, marketing materials, and signage. The launch included an internal reveal and PR/marketing campaign comprising media relations, direct mail, email, and social media.• Spearheaded the development of an exceptional direct mail campaign to announce the opening of a new Cleveland office that earned the 2011 Association for Accounting Marketers-Marketing Achievement Award.• Established and ran a thought leadership initiative from 2009 through 2014 for the firm’s leadership that resulted in an 85 % increase in client communications, which included e-blasts and social media that lead to new clients, leads, and media relations opportunities.