BrandTuitive is a branding and marketing agency adept at seeing and hearing the nuances of our clients brands and bringing them to life to create powerful and effective brand positioning and messaging.Our focus is always on partnering with clients to generate greater profits through marketing.

Peaceful Presence distributes home decor items that provide beauty and inspire relaxation. We sell items made from a very rare and beautiful stone called Luminite. When illuminated with light, whether electric or candle, Luminite™ gives off a relaxing, peaceful warm glow, perfect to soothe the soul and arouse the senses.To be kept up to date, "like" our Facebook page at: www.facebook.com/PeacefulPresence.

Brand strategy and account management for branding and advertising agency catering to mid-sized companies.Develop and execute big brand ideas across various industries and effectively present to client C-suite resulting in client comprehension and embracement of the workProvide ongoing consulting and business-building strategies that enhance client brand and revenue position and strengthen the agency/client relationshipCollaborate with and direct creative team to ensure strategic positioning is brought to life in creative execution of brandSuccessfully prepare and present internal brand launch programs with client executive management resulting in company-wide enthusiasm for unveiled brandSearch engine optimization and pay-per-click expertise that lead to page one search results and documented new business for clientsPerform competitive positioning audits to identify and capitalize on competitor weaknesses and ensure niche for developed brand Present, negotiate and close profitable new business contracts

Strategic business development and marketing for the CareCentrix managed care division. Developed marketing strategy focused on division's brand positioning that contributed to 14% revenue growthRevised visual identity and corresponding copy tone for this business-to-business brand to better tell our leadership storyDirected creation of division strategic plan resulting in departmental strategies aligning with division goalsBranding and Marketing Manager, 2002 - 2005Corporate branding and product marketing strategy for the nation's largest home healthcare provider. Led corporate re-branding initiative, including: brand architecture refinement, logo and tagline redesign and tactical execution Led company-wide re-branding roll out and communication launch Co-created training for and promotion to 10,000 associates with Corporate Training Manager including position-specific brand behaviorsDeveloped and implemented business development strategy for all clinical specialty programs (orthopedic, balance dysfunction & cardiopulmonary), creating new, high-margin revenue sourcesCreated positioning of clinical outcomes data and sales collateral targeting consumer, clinical and financial audiencesDeveloped strategic white papers targeting health plan C-suite audienceLed development of clinical recruitment ad campaign built upon new brand foundation, including agency management

National marketing strategy development and execution in the competitive tool distribution industry.Developed and executed corporate marketing strategies across multiple channels through team of six direct reports

Full income statement management for capital equipment product line.Led financial turnaround of $15 million divisionFull P & L responsibility, including $3 million expense budgetManaged an integrated team of 23 reports, including product management, operations and salesProduct development and pricing of various product lines for leading tool distributor. Grew revenue by over 9% on product lines that accounted for $112 millionMerchandised 25K product skus directly and managed an additional 65K skus through the supervision of two direct reports

Business plan development and execution for sales growth and market development.Developed $270 million annual business plan, including volume and net revenue goalsManaged customer pricing/incentive program, increasing revenue $9.7 million