Muir Equity and Outfront Solutions provide growth capital and expertise for lower middle-market companies seeking to sell part of their business now and exit later at a higher valuation and multiple. We provide the functional and financial expertise to improve strategic focus, operational excellence, product/market fit, competitive advantage, marketing and sales, automation, and the leverage of data-driven AI-supported analysis for more efficient customer acquisition and business operations.

In a sea of sameness, Outfront Solutions stands out by identifying competitive advantages and crafting measurable, predictable conversion events that empower companies to outperform rivals, disrupt categories, and achieve growth. Our unique blend of brand expertise, marketing performance, and technological prowess delivers groundbreaking insights, enhanced efficiency, and scalable results. We apply these strengths across all service areas, including:Brand and product differentiationPositioning and messagingGo-to-market strategies and plansIntegrated communications and marketing campaignsAI-enabled customer acquisitionTraditional and digital marketing applicationsAs branding and marketing experts, entrepreneurs, and early technology adopters, we leverage decades of real-world experience to drive the success of the world’s leading companies and CEOs. Our founders serve as core business and creative strategists, directing trusted support teams tailored to meet specific project needs.

This marketing/communications agency built brands, established companies, and proppeled and protected reputations.

AnnaBis revolutionized the fashion landscape as the pioneering designer accessories brand to offer discreet, odor-proof handbags, kits, and cases specifically crafted for carrying cannabis with elegance. Through strategic partnerships within the cannabis and fashion industries, we cultivated a robust network that not only engaged a diverse customer base but also fostered a thriving organic email list. Our vibrant social media presence and an impactful PR campaign propelled us into the spotlight, resulting in over 200 media placements and a complete sell-out of our product inventory. Jeanine Moss, a key figure in our success, was appointed Chair of the National Cannabis Industry Association’s Marketing and Advertising Committee, where she also contributed to the Policy Council and retail committee, further solidifying our brand's influence in the industry.

As the architect of the global communications strategy for the world's second-largest private September 11th related charity, I spearheaded efforts supporting the stewardship of The Fund's $500 million in contributions. My role involved seamless collaboration with city, state, and federal officials, alongside affected individuals, donors, partners, non-profit agencies, and a distinguished board of directors. I orchestrated global press conferences, high-profile publicity events, celebrity appearances, and impactful public service announcements. By directing renowned agencies such as Ogilvy & Mather, Time Inc., and Dan Klores & Associates, I led the creation of compelling videos, training programs, reports, and brochures that successfully transformed public perceptions and educated audiences worldwide on the power and impact of charitable giving.

Recruited to lead the marketing and communications office in New York City for one of the pioneering digital agencies, I launched the innovative "Bring Your Parents to Work Day," drawing 200 parents from as far as China and earning coverage from CNN and major New York dailies. In the first year, I generated $2 million in billings while assembling a dynamic cross-functional team that delivered exceptional results for prestigious clients like Bloomingdales and General Electric.

Collaborating with C-Suite management, I strategically positioned magazines as an essential component of the marketing mix by leveraging data that highlighted the unique bond between readers and magazines. I equipped members with vital tools to retain advertisers and significantly boosted pharmaceutical magazine advertising. My efforts included producing impactful New York Times advertorials, websites, annual reports, newsletters, and videos, which played a crucial role in increasing entries and participation in the prestigious Kelly and National Magazine Awards.

As Director of Communications, I was recruited to revitalize New York City's struggling tourism industry, overseeing international brand marketing, PR, promotions, member communications, public affairs, and crisis management. Collaborating with city, state, and local business improvement districts, I leveraged the city's entire tourism infrastructure to craft my most impactful press release: "$60 Billion of Capital Improvements Make New York City Cleaner, Safer, and Brighter." This release gained global traction, drawing visitors eager to witness the transformation. I pioneered NYC's first website and developed a suite of promotional materials, including photography, videography, movies, brochures, newsletters, and press kits, supported by cutting-edge technology solutions for on-demand delivery.I conceived and executed innovative promotions to unify the city's marketing efforts, such as the "Fun Pass," "New York for a Song" for off-season travel, and the "Peak Season Hotel Hotline" to combat the "sold-out syndrome." Additionally, I forged a strategic partnership with Disney World for global co-marketing initiatives.My responsibilities extended to member communications and public affairs, where I organized annual meetings, conferences, and the 1995 International Pow Wow convention, hosting 5,000 attendees. I also led crisis communications during critical events like the first World Trade Center bombing and various protests and shutdowns.As a representative of NYC tourism, I played a pivotal role in large-scale initiatives, including Restaurant Week, The Grammy's, the UN 50th Anniversary, the Heritage Trail Committee, and The Big Apple Greeters, while representing the city's tourism industry at local, state, national, and international events and conferences.