Driving product purchases through engaging pop-ups.Elevating store aesthetics with eye-catching displays.Providing hands-on education and support to budtenders.Conducting weekly store visits and inventory audits to ensure optimal shelf presence.

Content and podcast production. Providing video and audio editing, graphic design, motion graphics, guest acquisition, guest research, interview questions, and show notes.

•Manage the team configuration, ensuring optimal staffing proportions and appropriate role assignments.•Direct team member training to guarantee uniform and high-quality service delivery.•Serve as the chief point of contact, bridging communication gaps between staff, management, and external parties.•Craft and execute strategies aimed at augmenting team productivity and streamlining operational processes.•Uphold and enforce premier customer service standards•Foster and sustain a team atmosphere that is both positive and collaborative.

•Implement marketing activations in the field to support Sales and Marketing teams, encompassing activities like in-store pop-ups and various industry events.• Partner with the Field Marketing Manager to enhance sales, engage with retail sales personnel, set up merchandise displays, and bolster the in-store presence of the Toast brand.•Enhance retail accounts through a mix of marketing initiatives, events, and product display merchandising.•Cultivate and sustain strong connections with industry stakeholders and dispensary representatives.• Submit detailed post-event analyses

Curaleaf Field RepresentativePortfolio: Select, Find, Grassroots, Jams• Manage and build relationships with key accounts• Lead dispensary pop-up events as a spokesperson for Curaleaf brands• Educate consumers on the Curaleaf brands and product offerings/benefits• Collect and organize consumer data at events• Capturing engagement and displaying photos at events

A key contributer to the development of experiential marketing and event/sponsorship activations in assigned BOSTON / NEW ENGLAND region.✯Work collaboratively with a diverse team of internal stakeholders to execute integrated marketing programs ✯Identify key goal, objective, or outcome of marketing campaigns and work to ensure that the campaign delivers on these targets✯Assist in identifying audience and appropriate media for marketing programs✯Analyze effectiveness of marketing campaigns and materials✯Train/educate sales teams on effective use of marketing materials✯Track and monitor project progress of assigned marketing projects✯Engage with Sales to develop and drive adoption of programs and processes✯Act as on-site Marketing point of contact for regional sales team✯Assist in developing new revenue sources and lead generation through business development relationships and association participation and engagement, as well as sponsorships✯Identify and suggest process and systems improvements that enhance the goal of providing sales more qualified leads to engage with✯Performs miscellaneous job-related duties as assigned.

✪✪✪ Market/Tour Manager | Brand Ambassador | Production ✪✪✪Marketing professional serving as the face of a brand, product or service. The objective is to assist organizations with the implementation of sales and marketing campaigns while providing feedback on sales opportunities in the marketplace. ✯ Constructed and executed experiential marketing and audience acquisition campaigns. ✯ Onsite coordination. Full participation as an event team member onsite, working collaboratively to ensure flawless execution. Serving as the interface with event attendees and addressing all event needs in real time✯ Budget management, planning, tracking, invoice processing✯ Recruited, hired, trained and developed brand ambassadors; evaluating performance, and created directives that enhance team performance✯ Oversaw event planning estimates for project scope, schedule, and resource requirements ensuring programs are properly budgeted, estimated, and scheduled✯ Collected, evaluated and interpreted data; measuring the performance of experiential programs.✯ Managed product inventory and field marketing program expenses to budget✯ Served as a cross-functional project manager with other departments within the company and with vendors, make recommendations that align with budget and goals✯ Established strategic relationships with staff, partners, and customers to enhance the working environment, product quality, product success, and customer satisfaction✯ Facilitate a consistent and creative interpretation of the brand (strategy, attributes, themes, messaging & creative)✯ Acquired business leads from direct contacts and create leads for new business activity✯ Solid understanding of multiple conference disciplines: marketing, social media, on-line communities, SEO, keynote and production, registration, venue selection, contract negotiations and financial management

✯Collaborate as part of the event marketing team in discovering efficiencies, implementing best practices, and supporting other event projects from across the function as assigned.✯Execute program goals, messaging, audience generation, collateral distribution, and event logistics✯Assist in identifying and targeting events and business partnerships Manage and coordinate m marketing materials, equipment, and inventory Manage relationships with clients, vendors/ business partnerships, and sales teams.✯Measure and report on the effectiveness of events ✯Manage all business related expenses

The Startup Institute Boston technical marketing track is a career accelerator program that has trained me to be a full-stack, self-sufficient digital marketer, whose sole mission is to help a company increase their customer base. Topics Covered:☛ Intro to HTML & CSS ☛ Branding and Positioning ☛ Customer Segmentation ☛ User personas ☛ Design for Conversion ☛ SEO ☛ Social Media ☛ Inbound Sales and Marketing ☛ Analytics☛ Paid Placements☛ Content Marketing☛ Email Marketing☛ Statistics and Data Analytics ☛ SQL