Jean Lin Email & Phone Number

Santa Monica, CA, US

London, GB

• Lead PR & communications strategy for a diverse range of clients, including early stage Internet and mobile companies.
• Recent engagements include several real estate crowdfunding startups in the FinTech space such as AssetAvenue and Realty Mogul.
• Provide project management consultation to clients such as the Getty Center.

Pasadena, California, US

• Hired as a direct report to the CEO:
• Lead strategic communications & PR strategy, securing top-tier, national coverage in CNN.com, Consumer Reports & USA Today.
• Develop CEO thought leadership program, securing speaking engagements at Consumer Electronics Show (CES), South by Southwest (SXSW), Consumer Reports Data Rights Summit @MIT, Marketing Analytics & Data Science (MADs).
• Oversee content strategy for corporate blog focusing on 3 pillars: driving conversions, enhancing SEO value, and engaging audience segments.

Los Angeles, CA, US

• AssetAvenue was a Fintech startup that closed due to its inability to secure Series B funding.
• Led PR & Communications strategy for company’s $11M Series A round, securing favorable coverage in national, business and real estate publications, including Wall Street Journal, American Banker and LA Business Journal.
• Served as Editor-in-Chief of corporate website, managed content strategies and editorial planning, and drafted executive communications.
• Crafted internal communications plans to engage employees with culture initiatives, including employee referral, recruitment and retention programs.
• Managed corporate social media program targeting B2B audiences, such as press, analysts and investors, growing followers 30% year-over-year and increasing engagement 18% year-over-year across all channels.

Santa Monica, CA, US

• A digital media and e-commerce company, Demand Media officially rebranded to become the Leaf Group in 2016.
• Led strategy to promote company’s primary business lines in digital advertising, e-commerce and domain names services with strategic announcements: quarterly earnings results, corporate acquisitions, strategic.
• Pitched and secured coverage in tech, advertising, entertainment and business press to announce product launches and support consumer activation events for owned and operated media properties (Cracked, eHow and.
• Developed and implemented Executive Communications program promoting senior executives by securing speaking events at industry events and co- authoring byline articles in key publications.
• Developed strategies and messages for internal communications programs, managing employee town halls with senior executives to inform employees about acquisitions, quarterly earnings reports and major organizational.

Atlanta, GA, US

• A subsidiary of AT&T, AT&T Interactive become YP after Cerberus private equity group acquired company in 2012.
• Led PR program, in conjunction with major advertising campaign rebranding yellowpages.com to YP.com, resulting in major placements in national consumer, tech and business press, including USA Today, CNET, AllThingsD.
• Launched YP Local Ad Network and innovative mobile ad units using location-based targeting to connect consumers and advertisers for mobile app developers.
• Managed Speaker’s Bureau, increasing executive placements 40% year-over-year at leading mobile and tech conferences, including Mobile Marketing Association (MMA), South by Southwest (SXSW) and Consumer Electronics Show.
• Managed executive and internal communications programs to inform and educate employees about impact of organizational milestones such as acquisition of company by Cerberus private equity firm.

San Jose, CA, US

• eBay eventually sold Rent.com, which became a part of the RentPath network.
• Designed and implemented branding strategy and corporate positioning for Rent.com, leading business unit of eBay serving apartment rental industry.
• Directed market research initiatives and managed six-figure budget, identify consumer demand for rental amenities and market opportunities for rental properties.
• Created national advertising, marketing communications and public relations program to launch new products targeting small property rental market as part of new customer acquisition and retention plan.

• Designed and implemented branding strategy for leading advertising agency, resulting in placement in Advertising Age's "Top 20 Search Engine Agencies."
• Led team of creative freelancers to develop new corporate identity assets for clients (including new logo, tagline, website, and marketing materials), resulting in elimination of multiple standards and unified.
• Managed team of freelance editors covering equity research reports on wide range of industries for leading international investment bank Jeffries & Company.

Mba, Marketing And Strategy

B.A., English And Philosophy