Jean Macleod Email & Phone Number

Lansing, Michigan

• Major responsibilities include social media, media relations, writing and editing content for internal and external audiences, updating internal and external websites, reviewing and distributing communications through.
• Research topics and information as needed, collect statistics, background and historical information as needed to draft copy
• Write news releases, media advisories, fact sheets and other information products
• Participate in television, print, radio and online interviews resulting from agency activities
• Create scripts for videos designed for Treasury employees
• Perform media monitoring and analysis; disseminate daily news and information to department members

East Lansing, MI

• Created written material to support GreenStone’s customers and employees while highlighting agricultural financial products, services and resources.
• Provided creative, effective written communications for agricultural and country living segments through Partners magazine features and interviews, company blog and social media
• Planned and executed company digital communications efforts to drive member and public engagement (Facebook, Twitter, YouTube, LinkedIn, Instagram, blog, emails)
• Authored feature articles, farm news updates and company’s annual report
• Provided photography for feature articles, magazine covers, social media posts
• Facilitated delivery of information emphasizing GreenStone as a financial services leader

Hartland, Michigan

• Worked with Hartland's board of trustees and directors to develop messaging for residents, built community relationships and created engaging and actionable marketing campaigns for the township's ‘Friendly by Nature’.
• Designed and authored original content for collateral materials, including video, social media, newsletters, magazines, blog posts, press releases, and direct mail
• Developed and executed a township communication plan and crisis management strategy
• Planned department budget and managed contractors/vendors, including videographers, photographers, printers and graphic designers
• Provided internal communication counsel to directors, board members and staff, including executive speech-writing and PowerPoint training presentations
• Identified messaging for township initiatives and informational campaigns using both traditional and social media marketing

• Designed and managed communication plans and social media campaigns to build local, state and national support and recognition for Oakland County public schools and Oakland Schools Intermediate School District (ISD).
• Provided media leadership and guidance to Oakland Schools employees, district personnel, parents and students; worked closely with superintendent to craft supt.’s professional social media presence on blog, Twitter.
• Authored blog essays, editorials, speeches, video scripts, magazine articles and press releases; curated and created content for multiple media formats including presentations, community outreach efforts, online.

Auburn Hills, Michigan, United States

• Managed the World Languages Book Division of a national educational publishing house. Accountable for the creation, acquisition and promotion of new book merchandise.
• Supervised team of buyers, proofers, illustrators and graphic designers on start-to-finish projects to develop marketable teacher manuals and student book products for World Language classrooms
• Created product copy, social media messages and dynamic SEO marketing materials
• Edited manuscripts for story line, format and copy; researched content for authenticity and cultural competence
• Designed creative, informative catalog layout pages and web content
• Developed new products, plus cultivated strategies to maintain product portfolios

Ba, English

Masters Degree Work In Library & Information Science