I lead strategy and manage the day-to-day Digital Marketing teams, focus on new customer acquisition and increasing lifetime value of these customers. Lead the following Digital Marketing channels: Organic Search/SEO, Paid Search/SEM, Paid Social, Connected TV/CTV, Display, Affiliate and Amazon Marketplace Marketing. I am also an innovation adviser to senior management on Digital Transformation for updating processes, systems, and technology stack to achieve 2025 strategic goals.● Winner of 2019 Search Engine Land - Best eCommerce Search Engine Marketing award● Finalist of 2019 US Search Award for Paid Search on Google Shopping● L2 Gartner - Recognized as Top 5 Digital Marketing program for Specialty Retailer Report 2019● Reduced acquisition cost by -6% YoY by implementing data driven strategies for Paid Search.● Increase Organic Search traffic by 12% and sales by 18% YoY.● Reduced Display cost by -24% YoY, while increasing sales by 6x.

Served as member of the company leadership team and reported to the CEO. Develop and execute Digital Marketing and eCommerce strategy, including the online customer experience, engagement, acquisition, and retention. Responsible for the day-to-day performance of Digital Marketing teams. Hands-on advanced experience in successfully developing and executing retention, acquisition and reactivation strategies across digital channels (paid search, natural/SEO, display, retargeting, social, YouTube video, social media influencer program, mobile, email, marketplaces, comparison shopping engines /CSEs, and data feeds). Led and manage cross functional departments of 20 people on the following teams: Marketing, Analytics, Site Merchandising, UX User Experience, and Creative Services. Achievements:● Established Digital Marketing Acquisition team in-house with focus on managing paid media budget to specific CPA LTV model metrics.● Launched several new marketing channels: Amazon & Walmart marketplace, comparison shopping engines, retargeting, CRM match display, and integration of personalization on email.● Grew SEO traffic by over 40% YoY by ranking hundreds of keywords in top 3 search results.● Created a Marketplace for Auction Houses and Coin Dealers for them to sell rare coins.● Co-developed with Google a personalization engine which became Google 360 A/B Testing Engine.● Successfully launched personalization with Dynamic Yield (https://goo.gl/wqdMPU )APMEX is the nation's largest Precious Metals e-Retailers assisting investors to diversify their portfolios by allowing them to buy direct online. In 2016 APMEX was ranked as the #1 Specialty Luxury Goods E-Retailer, #42 out of Top 500 Internet Retailers (http://apmex.pub/50 ). In 2017 APMEX was ranked #45 (https://goo.gl/oba5T7 ) with IR500 recognizing APMEX as 6th fastest loading website (https://goo.gl/9TySRV ).

Led and managed the eCommerce Enterprise department of 30 people, among 3 offices. Reported under the COO and responsible for P&L of ChecknGo.com & CashGenerator.co.uk Online line of businesses. Provided Digital Marketing support to 5 additional lines of business in the US and UK.Leveraged solid business acumen to define vision and led cross-functional teams to meet branding, market share, marketing metrics, fiscal management, business development, supplemental funding, and sales goals.Focus included Digital channels (SEM/PPC paid search, SEO, display/banner ads, email/CRM/marketing automation, mobile, and affiliate marketing) and capabilities development to support new account growth. Also was responsible for budget management, analytics, and forecasting for the online line of business.• Enhanced Digital Marketing/eCommerce capabilities, processes, and workflow for a wholistic digital strategy for aquistion growth & retention• Leadership experience in providing data analytic insights and solutions internationally, involving cross-functional teams and multi-cultural staff• Digital Marketing effectiveness measurement (attribution models, web analytics, campaign analytics, & A/B testing) across lines of business to actuate digital insights and strategy development• Cross Channel Attribution - assigned weighted credit to multiple media touch points in the conversion funnel• Optimization of targeting and marketing initiatives across digital channels (Display, Paid Search, Mobile Ads, Social, Email) across all lines of business and products within the firm.• Mobile responsive design for all company websites• OmniChannel support via Digital Marketing (Display, Email, SMS, Mobile notification and auto-dialer)

I lead and oversee online marketing and ecommerce strategies that build / contribute to brand awareness, drive sales and product awareness and assist in servicing consumers. Responsible for the vision, strategy, innovation, evolution and execution of all consumer facing electronic messaging and digital marketing, including Search in SEO & SEM, online media buys, on-site marketing, email, and affiliate marketing and SMS messages. Provide overall creative direction for interactive design, collaborating with internal/external creative services teams to conceive web, email, video, rich media and interactive digital campaigns.

Responsible for strategic planning and implementation of Online Marketing/eCommerce strategy that supports business objectives for JPMorgan CHASE - P&L, customer acquisition, retention and satisfaction. Founded eCommerce department for student lending division of CHASE. Manage online marketing campaigns (Search Engine Optimization SEO, Paid Search SEM, Online Affiliate Marketing, Display Media, & Strategic Partnerships); indirectly manage cross functional teams (IT, Creative Services, MIS, Web Analytics, & MVT), technology vendors and media/interactive agencies.• Manage the strategy and tactics increasing acquisition and retention • Oversee day-to-day management of online marketing campaigns; including recommendations for campaign optimization, reporting, and analysis that drives ongoing online lead generation, conversions, and revenue • Structure analysis to determine ROI from various online acquisition marketing programs, including affiliate, paid search, display banners and email campaigns • Develop, create and execute marketing budgets on a yearly/monthly basis for different campaigns • Reconcile online marketing budget, including forecasting and tracking on an ongoing basis

Responsible for all aspects of management, operations, and growth of e-commerce department. Managed day-to-day department operations: vendor relations, employee recruiting, partner relationships, and web staff. In addition, responsible for growing the company required business development and negotiation skills, technical leadership, maintenance of strategic partnerships, and business process design and implementation knowledge. Developed business strategy and successfully executed the business plan for the initial seed funding round. Involved in technical aspects of establishing the company before the seed round of funding arrived. Assisted the President in developing the venture capital strategy and presenting to investors.

USWEB/CKS: http://en.wikipedia.org/wiki/USWeb/CKSmarchFIRST: http://en.wikipedia.org/wiki/MarchFirstStrategy analyst and information architect for Internet business consulting firm. Responsibilities included business strategy definition, project specification and requirements analysis, high-level design, technical strategy development, client support, supervision of design and implementation of large web sites, and project management. Worked with high profile clients and internet start ups to develop effective e-business strategies, which generated return on investment and competitive advantages.

Designed, built, and maintained the Internet, extranet, and intranet sites for clients.