Jeanmay Ho Email & Phone Number

• Led and managed the successful development and launch of a place brand for the city. The place brand was recognised as a ‘Place Brand of the Year’ finalist at the International City Nation Place Awards in London 2019. Personally awarded the City of Adelaide’s Achievement Award 2019/2020.• Led the transformation of a council newsletter into a brand storytelling platform and co-developed a successful content strategy backed by search trends and online behaviour.• Inspired and… Show more • Led and managed the successful development and launch of a place brand for the city. The place brand was recognised as a ‘Place Brand of the Year’ finalist at the International City Nation Place Awards in London 2019. Personally awarded the City of Adelaide’s Achievement Award 2019/2020.• Led the transformation of a council newsletter into a brand storytelling platform and co-developed a successful content strategy backed by search trends and online behaviour.• Inspired and secured-buy-in for a more in-depth discovery and inclusion of Adelaide’s cultural heritage as part of the city brand story.• Advocated for key stakeholders with a common goal to work collaboratively to build Adelaide’s brand story.• Advocated for building employee capacity and capabilities as part of building organisational reputation and brand..• Developed the City of Adelaide communications strategy and a planning framework • Developed the Marketing & Communications SharePoint for sharing of resources and best practices.• Assisted in consumer insights research and trend analysis to inform the development ofstrategies and initiatives. Show less

• Played a key role in the internal change management and communication of the transition from Adelaide City Council to City of Adelaide, including the development and successful roll out of the first comprehensive City of Adelaide style and writing guide.• Developed and implemented the City of Adelaide Employer Brand campaign.• Developed an organisational-wide strategic communications framework to guide the planning and implementation of stakeholder engagement and communications for… Show more • Played a key role in the internal change management and communication of the transition from Adelaide City Council to City of Adelaide, including the development and successful roll out of the first comprehensive City of Adelaide style and writing guide.• Developed and implemented the City of Adelaide Employer Brand campaign.• Developed an organisational-wide strategic communications framework to guide the planning and implementation of stakeholder engagement and communications for major development projects. Show less

• Successfully developed processes and operational templates for the Marketing & Communications team, enhancing efficiency and overall delivery of services.• Secured buy-in from key stakeholders for an integrated go-to-market approach for key engagement projects.

• Streamlined and improved the volunteer services process, enhancing workflow and volunteer experience.• Managed the volunteer database, improving communication and engagement with volunteers

• Led and implemented Western Power internal communications strategy review. The insights gathered from field crews’ needs and challenges assisted in steering the Client to take a more holistic approach to addressing operational field communication needs. This led to the inclusion of training, audit of equipment requirements and identification of black spots within emergency response zones to complement the initial brief of upgrading communications infrastructure.• Designed the community… Show more • Led and implemented Western Power internal communications strategy review. The insights gathered from field crews’ needs and challenges assisted in steering the Client to take a more holistic approach to addressing operational field communication needs. This led to the inclusion of training, audit of equipment requirements and identification of black spots within emergency response zones to complement the initial brief of upgrading communications infrastructure.• Designed the community engagement workshops for Andamooka Town Community Hub development project. Show less

• Built a cohesive, efficient, resourceful, and productive marketing and communications team.• Led the audit and consolidation of multiple community initiatives to deliver a new overarching community partnerships program. This resulted in a more cohesive, purpose driven team and program, with a compelling narrative and common measure of success to promote water conservation partnerships across different stakeholder groups.• Built relationships and worked collaboratively with internal… Show more • Built a cohesive, efficient, resourceful, and productive marketing and communications team.• Led the audit and consolidation of multiple community initiatives to deliver a new overarching community partnerships program. This resulted in a more cohesive, purpose driven team and program, with a compelling narrative and common measure of success to promote water conservation partnerships across different stakeholder groups.• Built relationships and worked collaboratively with internal stakeholders and external consultants and vendors to deliver community relations initiatives and campaigns.• Initiated and implemented stakeholder engagement strategies and action plans for water conservation across private companies, public agencies, schools, NGOs and community groups. Show less

• Built a cohesive, efficient, resourceful, and productive team.• Led the regional office managing the Caltex brand with agency representatives across Singapore, Malaysia, Thailand, Philippines, Hong Kong, New Zealand and South Africa.• Oversaw consumer insights research and analysis to inform the development of marketing strategies and campaigns.• Successfully set up processes for a systematic approach to curating, creating and managing regional communications assets.

Bachelor Of Arts, Mass Communication

Certificate In Public Participation

Diploma, Mass Communication