Business Development Associate
CurrentPassionately leading a marketing staff of 10 that report to me on a daily to weekly basis depending on the role and task at hand.The main objectives of my marketing team are to be omni-present online for branding purposes, generate leads through organic & paid traffic strategies and nurture the online relationship we have with our clients & followers.Won 2 national awards by paving the way for Investing advisors and digital marketing innovators in the wealth management industry.2019 Digital Innovator Of The Year - Wealth Professional Awards2020 Top 25 Rising Star in the Canadian wealth industry - Wealth Professional MagazineHere’s a list of on-going duties that would fall under my supervision:-> White hat search engine & website optimization for local and national search terms related to the wealth management industry and our services. Always improving KPIs with the help of 3rd party tools like Google Analytics, Google Tag Manager and Google Search Console.-> Executing on ranking high search volume and low competition keyword sentences that would generate warm traffic to our website.-> Design and build strategic blueprint for highly converting online webinar presentations.-> Executing world-class Meta, IG, Google and YouTube Ads Management. Creating the ad campaigns from start to finish. -> Professional Social Media & Podcast Content Production, Syndication & Management.-> Booking and communicating with reputable personalities like Bruce Croxon, Vincenzo Guzzo, Michael Hainsworth, Marc Leischman and many other top profile guests to be guests on our YouTube show.-> Architecting our automated email marketing. Everything from outlining the customer journey, to the copywriting, to the technical set-up and integration with our softwares.-> Acquiring paid and organic traffic to website and/or webinar masterclass.-> Nurturing our online relationships through email newsletters, retargeting on social media or inviting them to live events.
