In charge of the marketing, commercial and marketplace areas. Strategic organizational architecture and strategic planning for each business including a digital perspective - new technologies, optimizition of performance indicators (KPIs and OKRs management). Budget of the areas proposal and management. Developing of the holding to tie the four business together. ACHIEVEMENTS development of new eCRM and e-commerce products and new technology of market management. Increased visibility in social media (Facebook / Instagram). Aggressive ROI of ADS campaigns and the launching of the holding.

Innovation and MKT (online/offline communication) for Brazilian and international market, CRM, public relations and press services - national and international. Strategic organizational architecture and strategic planning: AI and Digital inclusion in marketing processes; developement of new digital portal, Inclusion of UX, UI metrics in websites development, optimization if marketing performance - KPIs and management Budget of the areas of strong investment. Organization of events and congresses. In charge of developing marketing strategies for internationalization and sustainability.ACHIEVEMENTS: Increased MKT responsiveness and online visibility (brand/website). Inclusion of new technologies and AI in markting processes achieving a significant reduction of MKT and communication investment; design award of repackaging - Whiteness line.

MKT (online/offline communication), digital marketing transformation, telesales, SAC, public and press relations. Strategic development and positioning line: channel/segment - mapping KPIs areas. Development of new business opportunities (markets, trends, niches, and competition analysis). Development of new digital estrategy for each brand (criation of responsive websites, communities and social media)Optimization of stock management and supplier development. Monitoring trademarks and patents. ACHIEVEMENTS A Digital presence for the brands. Increased visibility in social media (Facebook / Instagram). Training the sales teams and consultants of the main distribution networks. "Top of Mind" brand visibility premium - Diet Shake line.

Development/implementation of strategic planning of Branding, and expansion of brand awareness - international companies in PT market (follow-up of partnerships with opinion makers and media influencers, journalists and key media). ACHIEVEMENTS: Increase the visibility of brands in social media (Facebook/e-mail marketing). Partnerships with television broadcasters and International Events planning.

LA PRAIRIE GROUP, HÉRMES PARFUMS, CARITA, SHISEIDOIn charge of the MKT (online/offline), commercial, communication advice, the team of promoters/consultants and relationship with the consumer of La prairie Group Brands and Hérmes Parfums. Relaunching strategy of brands in Portugal and the strategic management of the portfolio. Management, budget, and activities of Branding (promoters and sellers - development of business goals by product/brand). Continuation of the previous position.ACHIEVEMENTS: Begging of Digital presence of the Brands. Booming sales and implementation of MKT plans (reduced stock collapse).

LA PRAIRIE GROUP, ARTDECO THE TRENDSETTER COMPANY, MANDARINA DUCK, NIKEIn charge of the MKT, commercial, communication, public relations and consumer relations. In charge of the beggining of the digital presence for the brands. Development and implementation of strategic planning for luxury brands in the PT market Preparation of forecast, P & L, A & P and reports for international exposure and organization of presentations of MKT (sales, trade, and press). Preparation of press conferences to launch brands. Analysis and monitoring of competitiveness - profitability, product, and brand performance. ACHIEVEMENTS Booming sales and implementation of MKT plans (reduced stock collapse). Awards: "Maximum" Beauty and Perfume awards and an honourable mention (2006-2007).