Jeanne Lawrence Email and Phone Number

formerly Growing Up In the Valley Magazine

• Marketingo Built three (3) new websites for programs; currently maintaining all aspects of the sites.o Developed and maintain an e-newsletter sent to supporters and current and past program participants.o Created new program marketing materials.o Assist in overseeing the social media aspect of our marketing in relation to our three (3) Facebook accounts.o Design the program’s annual report publication.o Oversee everything related to press conferences, press releases and media communication.• Fundraisingo Prepare the business models for special events and fundraisers; which includes budget, marketing plan, media and sponsorship development and execution for all events.o Oversee and work closely with development assistant and committees in execution of events/fundraisers.o Use Photoshop to design all print and marketing pieces for all events.o Oversee annual fundraising events/programs (Golf Tournament, Autism Awareness Month, Light it Up Blue/World Autism Day, Bowl-a-thon)o Instrumental in developing new signature events/fundraisers to increase funding and growth of program awareness as well as new donors. - Dining Out for Children - Piece by Piece: Connecting the Town for Autism Awareness Month - Salem Red Sox Fall Festival benefiting Katie’s Place - Run for Donuts 5k and Fun Run benefiting SVH Services• Support program directors with grant applications.• Represent SVH Services at numerous networking events and community functions.

• Marketingo Developed and executed yearly marketing plan with responsibility of negotiating costs in order to come under budget.o Constructed and maintained a monthly e-newsletter sent to supporters, volunteers, and past guests.o Created all new marketing materials plus program brochures.o Updated and maintained all aspects of the website; adding new pages to the site to grow traffic.o Oversaw the social media aspect of the marketing in relation to the Facebook account.o Built long lasting relationships with media partnerships.o Designed the RMHC-SWVA annual reports (2011, 2012, 2013) as part of the organizations yearly newsletter.• Fundraisingo Prepared the business models for special events and fundraisers; which included budget, marketing plan, media and sponsorship development and execution for all events.o Oversaw and worked closely with all committees in execution of events/fundraisers.o Used Photoshop to design all print and marketing pieces for all events.o Oversaw five (5) annual fundraising events/programs (Gala, Golf Tournament, Lights of Love, Holiday Cards, Tab Top program)o Developed three (3) new signature events/fundraisers in 2013 that assist in growth of program awareness as well as new donors. - Chari-Tea Soiree – women’s fundraising event in the New River Valley - Tab Top extravaganza - Rock A Tee – t-shirt fundraiser• Oversaw in-kind donation correspondence program.• Worked closely with and recruited volunteers for special events and community development projects.• Supported all program directors in developing marketing materials, assisting with volunteer programs and contributing assistance when needed.• Maintained personal and professional relationships with volunteers and families while exhibiting outstanding customer service.• Represented RMHC-SWVA at numerous networking events and community functions.• Worked under the HIPPA laws in relation to patient and family confidentiality.

• Marketing o Assisted the General Manager in the development of the team’s marketing plan and budget structure. o Developed and implemented promotional and media relations events. o Maintained communication with all media/marketing partners; planned scheduled and coordinated production of print, radio and broadcasting advertising. o Oversaw creative copy for print, web and outdoor ads; produce copy for radio ad campaign.•Special Events o Prepared the business model for special events and community events with the team; which included budget, marketing plan, sponsorship development and execution for all events. o Oversaw the following yearly special events – Scout Nights, Baseball Camps, Pink in the Park Weekend, Bark in the Park, Wing Fling, Guns & Hoses Softball Game, Sox Fest, along with scheduled community events, press conferences and festivals for 50-2,500+ people. o Developed relationships with local community organizations and assisted in community events at the ballpark. o Planned and executed the Salem Red Sox Hot Stove Banquet – a charity dinner banquet with speaker and auction for 250-500 guests; which has raised approximately $20,000 from 2009-2011. o Developed concept for signature community outreach program and execute the program – Pack the Park for Charity.• Supervised, hired, and trained game day employees and interns.• Generated individual sales goals in ticket, sponsorship and hospitality sales; with recognizable growth each year. o 2006 - $64,000 2007 - $112, 000 2008 - $148,000 2009 - $178,000 2010 - $190,000 • Oversaw team community relationships (appearances, chamber developments and donation program).• Assisted in developing promotions, sales materials and marketing techniques to generate ticket sales and increased attendance numbers.

• Ticket Operations o Supervised all aspects and areas of ticketing; including ticket office, ticket department goals and projects, operations budgets and ticketing system (Ticketreturn) along with implemented detailed reporting system. o Oversaw all Season Tickets, Bonus Book and individual team day-of-game/advance ticket sales.PLUS NUMEROUS RESPONSIBILITIES LISTED UNDER SALEM RED SOX BASEBALL

-Produced & distributed a game day newsletter for employees.-Trained employees on Redbirds Policies & Procedures Manual.-Recruited, scheduled, and manged game day employees.-Provided updated game statement audits.-Responsible for inventory purchases and control, upkeep of children'ts area, and approximate budget of $35,000 for children's entertainment area.-Participated in marketing and promotional events and ballpark tours.-Assisted with ballpark event set-up.-Produced sales and sales leads through cold calling and door-to-door approaches.

-Assisted with travel arrangements & game preparations for 6 varisty sports.-Responsible for facility set up, including sound and scoreboard systems, and event equipment.-Corresponded and supervised officials, visiting teams, and game day staff during competitions.

-Aided football secretary, coaches, video coordinator and recruiting department with day-to-day operations.-Participated in game day recruiting events and official visits.-Helped in planning and running of football banquet.-Assisted with Motor City Bowl preparations.-Was also Recruiting Secretary in 2002.