I’m a certified conversion copywriter and communications strategist with over a decade of experience in agency, corporate and contractor life. I help businesses and entrepreneurs grow their revenue and ideal client communities with personality-packed messaging that connects, compels and converts. With a background in health communication, I love infusing empathy and empowerment in conversion copy and content to help clients see past their objections and believe that transformation is actually within their grasp.Here are a few noteworthy stats: Average email open rate between 40% and 60%; doubled small business website leads with copy refresh; and grew new org’s following on Instagram by 1700%.Plus a few more punchy points: • Certified conversion copywriter; member of Joanna Weibe’s Copyhackers• Curiosity and passion for creating clear multimedia content that builds confidence in the consumer• Creative writing and storytelling experience, both FT and freelance, for the course of my 15-year career in an array of industries and for a variety of businesses and individuals• Grad-level training in qualitative research (“next-level” journalism), resulting in an ethnographic thesis• Comfort with speaking to anyone (no matter the credentials) as a source and ability to construct an effective, empathic interview protocol• Speedy and simultaneous adaptability to a variety of audiences across industries (and while in grad school, which...academic writing...woof...)• Hunger for any and all knowledge related to content, copywriting, marketing, and communications—Maintaining a balance of confidence in my abilities and the humility required to keep learning is important to me.Other relevant experience: brand and direct response copywriter (email, web and funnel) for ecommerce, coaches, and lifestyle, brands; communications strategist in healthcare and higher ed; multi-channel digital marketer; events management and promotion; creative strategist for small and large initiatives