Jeanne Alexander- Courtney Email & Phone Number

Dallas/Fort Worth Area

• Responsible for managing 200 Independent Dealers to retain, advocate and grow within West region with an annual revenue of $1.2 million or greater
• Identify, cross-sell and upsell opportunities within portfolio to maximize revenue and minimize cancellations resulting in an increase in volume up to 10-15% consistently MOM
• Monthly contact with dealers evaluating performance and making recommendations to improve revenue growth
• Utilize Salesforce Lightning to create reports, contracts, opportunities, track results, and cases
• Consistently ranked within top 4 producers out of 75 consultants MOM
• Maintained a 2-3% decrease/cancel ratio due to excellent customer service skills MOM

Dallas/Fort Worth Area

Managed PPC campaigns in Google Adwords generating leads for 24 attorney clients in 18 states with an overall daily budget of $60,000 and a monthly average conversion rate of 35%

DFW Airport

• Responsible for managing Premium Level products and advertising budgets with a current baseline consisting of 58 accounts with an annual budget of $1.4 million or greater for Google, Yahoo, MSN/Bing ads
• Optimized, maintained and supervised Pay Per Click, Retargeting and Display campaigns resulting in an increase in volume up to 20%
• Responsible for monthly performance commitments and client engagement perspective which I met and exceeded goal expectations
• Strategize with clients on critical marketing tactics including site organization and user friendliness to increase conversions
• Provides detailed analysis of key metrics and program tracking techniques in order to identify, recommend and implement program changes to increase overall search performance
• Evaluate performance for ongoing and completed campaigns using multiple search engine dashboards including but not limited to Adwords, Kenshoo, Bing and Yahoo

Irving, TX

• Effectively communicate with customers the benefits of the AAdvantage loyalty program
• Educate and provide members on methods of earning mileage through multiple partner participation
• Research and credit qualified flight miles to accounts
• Support a member base of over 250,000 in North America, Europe, Asia and South America
• Aggressive comprehension of customer specific applications to perform daily duties
• Rapidly advanced to 2nd Tier Support while consistently meeting and exceeding monthly quotas

DFW Airport, TX

• Responsible for over $20+ million in annual national advertising revenue for over 30 third party resellers. Directed the policies, goals, account plans, and agency plans as well as sales and product training
• Introduced new products into the sales channel including SEO, SEM, print marketing and direct mail resulting in $1.5 million of new revenue within 16 months of product despite a rapidly declining market environment
• Collaborated with Finance, Legal, and Marketing on special agreement contracts for clients
• Conducted reviews of accounts on a regular basis to evaluate client requirements and business goals, determine types of products and services that apply to the client’s needs and objectives
• Trained, coached, and mentored agency representatives (500+ corporate and franchise accounts) on all Dex Media products
• Communicated with C-level Executives, Marketing Managers, and Account Directors to achieve annual revenue goals consisting of 500+ corporate and franchise type accounts

Irving, TX

• Supervised and coached 10 customer service representatives
• Responsible for interviewing, hiring and training 10 support reps to replace staff in northern office
• Coordinated the closing of the processing division from Middleton, MA and transferring to Dallas, TX
• Reviewed, approved or denied applications by clients to transfer from local to national sales channel, which granted corporations (such as Home Depot and Allstate) greater efficiency when implementing large-scale.
• Successfully implemented new Local to National transfer program, allowing Certified Marketing Representatives to more easily manage client's advertising programs which decreased order entry errors from 15% to slightly.
• Analyzed & resolved escalated channel issues from the local sales force and national Certified Marketing Representatives in a timely manner

Irving, TX

• Use creative problem solving to help clients develop an appropriate marketing program that will bring them the highest ROI, while staying within their fiscal budget. Responsible for over $50K in revenue
• Met and consulted with small to mid-size businesses in order to increase, maintain or develop their advertising programs while meeting assigned revenue goals.
• Consistently achieved 125% of annual quotas while maintaining territory control in yellow pages and online advertising
• Ranked within top 3 revenue producers of 200 sales consultants from 12/2000 –6/2004
• Maintained a 2% decrease/cancel ratio due to excellent customer service skills
• Assisted in training, coaching, and mentoring of new Media Consultants

Bachelor Of Administration And Arts (B.A.), Business Administration And Management, 3.85

Dean's List 2012

40.5 Hours Taken Towards A Business Administration Degree, 3.85