Transform our EcoStruxure IT software offers introduction in North America and South America, support in-country Sales & Pre Sales addressing the competitive landscape and adapt our go-to-market & strategy execution accordingly.• Strategic Ownership: Lead regional EcoStruxure IT Software launch initiatives and customize global objectives to meet regional needs, driving product introductions and training.• Marketing Leadership: Serve as the primary point of contact for marketing the EcoStruxure IT Software portfolio, overseeing positioning, launch, promotion, and commercial monitoring to secure market share.• Market Insight: Analyze the competitive landscape and market trends for power protection offers, leveraging insights to identify market opportunities and develop effective go-to-market strategies, while deploying new offers and maximizing profitability.• Performance Monitoring: Develop and monitor KPIs to evaluate campaign effectiveness, continuously adapting strategies to ensure desired impact, while also championing the technical aspects of the EcoStruxure IT Software offers.

Responsible for measuring, managing, and communicating the overall experience for cloud-based SaaS Data Center Infrastructure Management (DCIM) customers & partners throughout the lifecycle:• Developed a communication strategy and deploy communications to improve product adoption, onboarding, retention, renewal, expansion and customer satisfaction and reduce churn.• Designed a dynamic and scalable customer lifecycle journey to drive continuous improvement.• Implemented multi-channel success campaigns across user segments in alignment with the software strategy.• Ensured synchronous & seamless customer experience across touchpoints.• Influenced the product roadmap thru customer feedback, buyer experiences, and industry best practices.

I led a dynamic team to implement campaigns across paid media, paid search, email, social media and telemarketing for all US business units and segments.• Coached, guided and developed a team of in-house and out-of-house resources to activate programs on time, on budget and exceeding goals. • Designed and implemented standard operating procedures for the new team.• Established benchmarks and continually optimize campaign activities to exceed goals. • Prioritized investments and resources across all campaigns and segments in the US. • Created, developed, localized and implemented customer journeys & touch points.• Managed & adjusted the resource pool of available work hours, identify bottlenecks and make improvements to workflow management through standard operating procedures.• Drove success through cross-functional alignment on initiatives, ensure launch deadlines are met and field readiness of campaign materials.• Made decisions and recommendations based on analytic reports to improve campaigns, systems and resources.

Developed and implemented integrated marketing communication programs to generate demand and build brand awareness for US and Canada.• Utilized digital media, SEM, SEO, lead nurturing, public relations, social media, segment marketing, thought leadership, events, customer case studies, webinars & asset development.• Maximized marketing automation software, lead scoring and multi-channel marketing to deliver better qualified leads to sales with targeted content based on their customer journey.• Influenced peers to improve full funnel marketing and correct operational gaps.• Cultivated, developed and amplified customer case studies and videos internally and externally.• Executed custom client events, industry tradeshow booths and speaking opportunities.

Luxury Brand Holdings is a premier specialty retailer of luxury jewelry through the Ross-Simons and Sidney Thomas brands. • Led cross-functional team on implementation of key projects: new brand website, international e-commerce, white-label gold buy program, product reviews and website redesigns.• Managed content marketing and creation, website optimization, paid search, comparison shopping programs and affiliate marketing.• Led internal development of all aspects of social strategy including brainstorms, resource & budget assessments, creative development, contests, approval process, final execution, moderation and performance analytics. Experience includes: Facebook Pages, Twitter, Pinterest, Google+, YouTube, LinkedIn, Instagram, FourSquare, Blog, Product Reviews, Yelp, Facebook advertising.• Directed all aspects of email campaign management including strategic planning, creative development, segmentation, proofing, scheduling, strategic testing, analysis and list management. • Collaborated on optimization strategies for comparison shopping engines, affiliate marketing, paid search advertising, display advertising campaigns & retargeting.• Grew email file 25% with ongoing sweepstakes and email address append programs. • Implemented targeted and trigger email campaigns resulting in 10% lift in revenue.• Reengaged 13% of undeliverable audience through email change of address updates. • Recruited, managed and mentored a staff of interns.

Managed all marketing communications for web, catalog, wholesale, event and retail channels for a sporting goods company. Launched Amazon storefront.• Established new business channels and merchandising opportunities resulting in 20% growth.• Headed team to redesign website to improve customer experience.• Implemented new E-Commerce, retail management, and sales lead software programs.

Developed and executed a marketing channel communications and training program for technical audience and Manufacturer Reps in the United States which included: events, direct marketing, web development, and promotions; with a strong focus on face-to-face customer events.• Educated 7,000 customers through 225 face-to-face events.• Identified $4 Million in new projects for $90 Million channel. • Positioned APC as a trusted advisor and thought leader.

Educated new RI market on features and benefits of Red Bull energy drink, primarily targeting generation X & Y. Contributed to fast growth of the worldwide energy drink market capturing about 80% share through special events, retail, and on-premise promotions.

Conducted onsite research as part of the world’s leader in consumer based sponsorship evaluation at sports and special events to determine sponsorship impact for corporate clients.

Researched and evaluated economical methods to launch a national PR strategy for a start-up company manufacturing backpacks containing an internal rack system endorsed by the International Chiropractic Society. Compiled media kits for magazine and newspaper editors.