Jeanne F. Email & Phone Number

Buffalo, New York, US

Buffalo, New York, US

Buffalo, New York, US

I led digital media teams at M&T Bank and Wilmington Trust across paid (SEM, Paid Social, Programmatic Display, Affiliate Marketing, Brand Marketing), owned and earned (SEO, Social Media, Content Marketing) channels to profitably attract, engage, and deepen customer relationships.I joined the Bank to deepen our in-house digital expertise, build our paid.

Buffalo, New York, US

We exist to support the people’s movement. We believe in an anti-racism, pro-human agenda through marketing and communications.

New York, New York, US

The Adweek Rising Mentorship Program paired former Executive Mentees to serve and empower as mentors for the new generation of diverse marketing talent.

New York, New York, US

Led New York City cohort of 90+ mentees to drive meaningful, intentional and empowering connections across the Adweek Executive Mentor Program community.

New York, NY, US

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down.

New York, NY, US

I led the consumer marketing team for the SAT Suite of Assessment targeting students and parents and owned omnichannel strategy (email, display, paid and organic social, push notifications, SEM, SMS, video), creative, production, and analytics to drive towards awareness, acquisition, and retention goals. I created full funnel brand and performance.

Scottsdale, Arizona, US

I led marketing strategy and planned and implemented acquisition initiatives from ideation to activation for a nationally-ranked network of K-12 private schools.

As a rock climbing coach and micro-influencer, I empower women by creating digital and physical spaces for female climbers to connect with and encourage one another. Previously, there had been few opportunities for women to engage comfortably and confidently in this fast-growing, male-dominated sport. I developed a global tour (Climbing Girls Run the.

New York, NY, US

I oversaw paid media strategy and vision for key education, CPG, and retail clients as the day-to-day client lead. In addition to managing a team of 5 direct reports across a $42MM client portfolio, I drove training and knowledge sharing of Razorfish’s paid search best practices nationally for 60+ team members.

New York, NY, US

I led Search Operations for Razorfish Global nationally and oversaw executional excellence and strategic alignment for Paid, Owned, and Earned media in Rosetta’s New York-based office. As the highest point of escalation for best-in-class delivery, I built and mentored a team of 3 direct reports and created quality assurance processes.

New York, NY, US

I oversaw a $15MM portfolio of pharmaceutical clients and drove paid search, affiliate marketing, and lead generation strategy in Rosetta’s New York-based office. In this role, I grew paid search revenue by incremental $700k from key healthcare and financial services clients.

Lenexa, Kansas, US

I supervised a team of 6 direct reports across New York and Seattle to exceed profit, volume, and ROI goals for eLearners.com.

Lenexa, Kansas, US

• I was responsible for developing interactive marketing plans, media buying, content strategy, and traffic optimization for GradSchools.com, StudyAbroad.com, and IIEPassport.org
• Created an email strategy as a new marketing channel, which generated an additional +$120k in revenue and +1,000 leads for GradSchools.com
• Decreased monthly paid search spend for GradSchools.com by 500% while pushing the same % of on-site click inventory, resulting in an annualized savings of $300k
• Decreased paid search spend for StudyAbroad.com by 65% while creating a 100% lift in click-through-rates, maintaining cost-per-clicks, and increasing ad click conversions by 150% year over year
• Grew StudyAbroad.com’s Facebook fan base 10x year over year
• Spearheaded the redesign of GradSchools.com email creatives, driving 32% more ad clicks

Lehi, Utah, US

• As International Director of Marketing, I determined all marketing strategy, planning, and buying in U.S. and Canada and forecasted and delivered revenue, sales, and EBITDA targets
• Increased the firm’s sales and revenue by 20% through the restructuring of marketing spend and lowering of acquisition costs
• Determined and executed a 15% increase in product prices while maintaining product sales and profitability targets
• Established a strategic revenue-sharing partnership with Fotki.com

Lehi, Utah, US

• Developed and directed digital campaign, NYIP Focus: Photograph Your Hometown Photo Contest, which received over 7,000 submissions and 200,000 votes to build brand equity
• Managed, analyzed, and optimized media placements and strategy for maximum ROI in print, radio, and paid and organic search

Lehi, Utah, US

• I was instrumental to understanding further the cost and effectiveness of our marketing campaigns and strategizing future ad campaigns
• Created and analyzed recurring A/B test reports in direct mail marketing campaigns, presenting results of finding and recommended next steps to the executive team

Fulham, London, GB

In this role I established liaison with U.S. doctors/loyal USVEM (US Vascular Endovascular Monitor) panel members concerning past data report and current study on vascular and endovascular procedural developments and market trends in the U.S. and engaged with U.S. doctors/prospective USVEM panel members and extend invitations to partake in current study

I researched industrial products and published syndicated reports in English and German to market and sell to senior managers in target companies (e.g. Bosch Rexroth, Motorola, etc.). In addition to having authored THE GERMAN MARKET FOR LINEAR MOTION, I presented it at the Hanover Fair in Germany.

M.Phil, Philosophy (Aristotle, Heidegger, Philosophy Of History)

Fulbright, Philosophie

B.A., Philosophy And English