Jeanne F. work email
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Jeanne F. personal email
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Jeanne F. phone numbers
Throughout the course of her career, Jeanne has built highly effective, inclusive, and growth-focused teams from the ground up that are winning in the digital economy. Jeanne leads with big heart, ambitious vision, and a data-driven mindset, always aspiring to show up bigger than herself as a servant leader. As a former philosophy scholar, university tutor, and rock climbing coach, she connected humans to meaningful and transformative experiences that build upon their confidence, expand their horizons, and help them achieve their goals.As a change agent, she consistently increases sales, profitability, and cost-efficiency, transforming businesses through audience-obsessed, digital-first disruption.She brings to life her commitment to connecting and empowering the next generation of diverse leaders by bringing up other women of color with her, mentoring members of the BIPOC community, and making the marketing and advertising industry better, more balanced, and full of heart.
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Senior Vice President, Director Of Direct Customer MarketingM&T Bank Jul 2023 - PresentBuffalo, New York, Us -
Senior Vice President, Digital MarketingM&T Bank Mar 2022 - Jul 2023Buffalo, New York, Us
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Administrative Vice President, Digital MarketingM&T Bank Feb 2021 - Mar 2022Buffalo, New York, UsI led digital media teams at M&T Bank and Wilmington Trust across paid (SEM, Paid Social, Programmatic Display, Affiliate Marketing, Brand Marketing), owned and earned (SEO, Social Media, Content Marketing) channels to profitably attract, engage, and deepen customer relationships.I joined the Bank to deepen our in-house digital expertise, build our paid and owned media teams from the ground up, elevate our digital AOR, and enhance the strategic direction of the Digital Marketing team.I coached and collaborated with cross-functional teams to craft and deliver thoughtful, data-driven, audience-obsessed strategies designed to maximize growth.
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Director Of Digital Media, Vice PresidentM&T Bank Apr 2019 - Feb 2021Buffalo, New York, Us
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Charter Member, Leadership TeamThe Humanity Lab Jun 2020 - PresentWe exist to support the people’s movement. We believe in an anti-racism, pro-human agenda through marketing and communications.
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MentorAdweek Mar 2021 - Dec 2021New York, New York, UsThe Adweek Rising Mentorship Program paired former Executive Mentees to serve and empower as mentors for the new generation of diverse marketing talent. -
Regional Community LeadAdweek Jul 2020 - Mar 2021New York, New York, UsLed New York City cohort of 90+ mentees to drive meaningful, intentional and empowering connections across the Adweek Executive Mentor Program community.
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MemberChief Jul 2020 - Jan 2021New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down. -
Senior Director, Global Policy And External Relations, Direct MarketingThe College Board Jan 2018 - Apr 2019New York, Ny, UsI led the consumer marketing team for the SAT Suite of Assessment targeting students and parents and owned omnichannel strategy (email, display, paid and organic social, push notifications, SEM, SMS, video), creative, production, and analytics to drive towards awareness, acquisition, and retention goals. I created full funnel brand and performance marketing strategies and coached junior team members to execute against them, led the Marketing Automation team around the redesign of our global lifecycle and CRM programs, and developed hyper-local customer segmentation and robust reporting.The Suite consists of the SAT, our globally recognized college entrance exam, PSAT/NMSQT, PSAT 10, and PSAT 8/9. -
Director Of Marketing And CommunicationsBasis Independent Schools Mar 2017 - Jan 2018Scottsdale, Arizona, UsI led marketing strategy and planned and implemented acquisition initiatives from ideation to activation for a nationally-ranked network of K-12 private schools. -
FounderBouldering Babes, Llc Jan 2015 - Jan 2018As a rock climbing coach and micro-influencer, I empower women by creating digital and physical spaces for female climbers to connect with and encourage one another. Previously, there had been few opportunities for women to engage comfortably and confidently in this fast-growing, male-dominated sport. I developed a global tour (Climbing Girls Run the World) and mentored +200 women across Asia, Australia, Europe and North America. Partners included Google and NGOs.
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Associate Search DirectorRazorfish Jul 2015 - Mar 2017New York, Ny, UsI oversaw paid media strategy and vision for key education, CPG, and retail clients as the day-to-day client lead. In addition to managing a team of 5 direct reports across a $42MM client portfolio, I drove training and knowledge sharing of Razorfish’s paid search best practices nationally for 60+ team members. -
Director, Paid, Owned, And Earned MediaRazorfish Jul 2014 - Jul 2015New York, Ny, UsI led Search Operations for Razorfish Global nationally and oversaw executional excellence and strategic alignment for Paid, Owned, and Earned media in Rosetta’s New York-based office. As the highest point of escalation for best-in-class delivery, I built and mentored a team of 3 direct reports and created quality assurance processes.
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Manager, Senior Subject Matter ExpertRazorfish Apr 2011 - Jul 2014New York, Ny, UsI oversaw a $15MM portfolio of pharmaceutical clients and drove paid search, affiliate marketing, and lead generation strategy in Rosetta’s New York-based office. In this role, I grew paid search revenue by incremental $700k from key healthcare and financial services clients.
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Paid Search ManagerEducationdynamics Sep 2010 - Apr 2011Lenexa, Kansas, UsI supervised a team of 6 direct reports across New York and Seattle to exceed profit, volume, and ROI goals for eLearners.com. -
Interactive Marketing ManagerEducationdynamics Jan 2009 - Sep 2010Lenexa, Kansas, UsI was responsible for developing interactive marketing plans, media buying, content strategy, and traffic optimization for GradSchools.com, StudyAbroad.com, and IIEPassport.org• Created an email strategy as a new marketing channel, which generated an additional +$120k in revenue and +1,000 leads for GradSchools.com• Decreased monthly paid search spend for GradSchools.com by 500% while pushing the same % of on-site click inventory, resulting in an annualized savings of $300k• Decreased paid search spend for StudyAbroad.com by 65% while creating a 100% lift in click-through-rates, maintaining cost-per-clicks, and increasing ad click conversions by 150% year over year• Grew StudyAbroad.com’s Facebook fan base 10x year over year• Spearheaded the redesign of GradSchools.com email creatives, driving 32% more ad clicks
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International Director Of MarketingThe New York Institute Of Photography May 2008 - Jan 2009Lehi, Utah, UsAs International Director of Marketing, I determined all marketing strategy, planning, and buying in U.S. and Canada and forecasted and delivered revenue, sales, and EBITDA targets• Increased the firm’s sales and revenue by 20% through the restructuring of marketing spend and lowering of acquisition costs• Determined and executed a 15% increase in product prices while maintaining product sales and profitability targets• Established a strategic revenue-sharing partnership with Fotki.com -
Manager Of Marketing And Business DevelopmentThe New York Institute Of Photography Aug 2007 - May 2008Lehi, Utah, Us• Developed and directed digital campaign, NYIP Focus: Photograph Your Hometown Photo Contest, which received over 7,000 submissions and 200,000 votes to build brand equity• Managed, analyzed, and optimized media placements and strategy for maximum ROI in print, radio, and paid and organic search
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Junior Marketing AnalystThe New York Institute Of Photography Oct 2006 - Jul 2007Lehi, Utah, UsI was instrumental to understanding further the cost and effectiveness of our marketing campaigns and strategizing future ad campaigns• Created and analyzed recurring A/B test reports in direct mail marketing campaigns, presenting results of finding and recommended next steps to the executive team
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Research InterviewerBiba Medical Jul 2006 - Sep 2006Fulham, London, GbIn this role I established liaison with U.S. doctors/loyal USVEM (US Vascular Endovascular Monitor) panel members concerning past data report and current study on vascular and endovascular procedural developments and market trends in the U.S. and engaged with U.S. doctors/prospective USVEM panel members and extend invitations to partake in current study -
Marketing ConsultantResearch Solutions Ltd. Jan 2006 - Jun 2006I researched industrial products and published syndicated reports in English and German to market and sell to senior managers in target companies (e.g. Bosch Rexroth, Motorola, etc.). In addition to having authored THE GERMAN MARKET FOR LINEAR MOTION, I presented it at the Hanover Fair in Germany.
Jeanne F. Skills
Jeanne F. Education Details
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UclPhilosophy Of History) -
The University Of FreiburgPhilosophie
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Colgate UniversityPhilosophy And English
Frequently Asked Questions about Jeanne F.
What company does Jeanne F. work for?
Jeanne F. works for M&t Bank
What is Jeanne F.'s role at the current company?
Jeanne F.'s current role is Marketing Transformation Leader.
What is Jeanne F.'s email address?
Jeanne F.'s email address is je****@****ail.com
What is Jeanne F.'s direct phone number?
Jeanne F.'s direct phone number is +121286*****
What schools did Jeanne F. attend?
Jeanne F. attended Ucl, The University Of Freiburg, Colgate University.
What are some of Jeanne F.'s interests?
Jeanne F. has interest in Kayaking, Languages, Skiing, Yoga, Content Marketing, Rock Climbing, Earned Media, Search Engine Marketing, Cycling, Owned.
What skills is Jeanne F. known for?
Jeanne F. has skills like Direct Marketing, Social Media, Online Marketing, Digital Strategy, Blogging, Digital Media, Web Analytics, Digital Marketing, Advertising, Lead Generation, Google Adwords, Seo.
Who are Jeanne F.'s colleagues?
Jeanne F.'s colleagues are Dave Skaff, Arif Setiawan, Holly Sajda, Louann Hileman, Kurt F., Carlos Mora, Jackie Spry.
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