• Global tradeshows and events manager. Evaluated and developed global program plan to align with target customers and strategic partners.• Managed and achieved all milestones to be on time and on budget before, during, and after the event. Act as the first point of contact for all inquiries relating to the event.• Planned and managed all aspects of the logistics of setting up and delivering third-party organized events, including venue preparation, stand design, content and collateral, invitations and attendance, material and audio-visual resources, refreshments and accommodation. Evaluated, selected, managed and interfaced with vendors. .

• Developed and executed marketing programs, regional tradeshows, and joint channel activities from start to finish according to requirements in support of target audience and marketing objectives.• Planned and implemented all operational activities related to successful execution of program strategy including staff resource allocation and training with an operational budget of $1.5M.• Worked closely with various Marketing and Communications teams to ensure that event marketing communications are joined up and complementary to existing and planned campaigns. Collaborated with C-level executives to establish strategic plans and business objectives for all product launches.• Organized and managed all international and domestic programs, meetings, conferences, and project deliverables including budget administration, and project management, vendor selection, and relationships.• Led and executed programs for B2B, B2C, and experiential marketing production.

• Demonstrated ability to communicate clearly and persuasively to diverse audiences, working cross functionally with teams around the world to solve a variety of problems, presenting information, collaborating, and expressing ideas in team settings.• Monitored results and outcomes versus target plans and provided the rigor and control necessary to stay on course and correct deviations from the plans. • Trained and supervised representatives in preparation for events and provided detailed schedule of duties and responsibilities for all personnel attending tradeshows.• Provided post-show performance metrics and ROI analysis for continual improvement. Ensured that appropriate KPIs are set for all events in-line with department strategy; collection of leads during the event; live analysis to ensure that leads are shared with our email marketing team and dispatched to Sales organization for follow-up.

• Demonstrated ability to manage projects across multiple functions.• Proven track record of meeting deadlines.• Responsible for building, revising, and monitoring project budgets, workplans, pipelines, and deliverables. • Oversaw contractor and customer agreements for contractual adherence according to work plans/PMP as well as assisted with selection, negotiation, and logistics.• Evaluated, negotiated, and supervised external vendors and contractors to reduce costs and saved $90,800 in the corporate tradeshows and events budget.• GrandAM Road Racing Sponsorship: managed $200,000 promotional race program for customer meetings with CEO, executive management team, and internal sales team. Planned and coordinated pre-event and on-site logistics for race day with regional sales team and customers. • Made strategic key decisions & cost analysis in managing $1.5 million operational budget for international sales conference & annual engineering conference for all sales regions worldwide including location evaluation, variable travel expenses, etc.