Jeanne-Laurence Pernice Email & Phone Number

Arlington, Ma, Us

Paris

I'm responsible for media distribution and purchasing strategy with real estate partners (ads listing) and display media (programmatic, native ads, retargeting). With a strong performance-oriented mindset, I oversaw and managed partnerships across three market segments (25,000 listings; around 40 partners; several million euros in budget).⦁ Annual contract negotiations⦁ Analysis and optimization of all acquisition channels (listings, leads, Display, RTB, etc.)⦁ Performance tracking (reporting & dashboards)⦁ KPI definition (acquisition cost, lead quality, annual targets)⦁ Sourcing new partners

Paris

Specialized in digital acquisition, I was in charge of media campaigns for various Nexity business units (new and existing real estate, B2C and B2B services).> Highly performance-driven, I managed ongoing campaigns and local activations (+300/year), as well as coordinated national campaigns (5/year).> My scope included managing around 30 partners across SEA, Display (RTB, Native Ads, Retargeting, Mobile Display), Leads, and Affiliation channels.⦁ Setting goals, media buying strategies, and budgets⦁ Managing performance-based agencies/partners⦁ Monitoring performance (reports, dashboards, budgets)

Paris

developed the communication and digital acquisition strategy for Weroom.com, an international house-sharing platform.⦁ Recruited and managed a team of 2 (Community Manager and Acquisition Specialist)⦁ Social Media Marketing: Expanded presence on Facebook, Twitter, Instagram, and Weroom’s blog across France, UK, and Spain. Managed content and performance and created SEO-optimized content⦁ Acquisition: Managed traffic acquisition and conversion campaigns via Facebook Ads, Google AdWords, Criteo, and offline media (subway ads, bus ads, flyers)⦁ Partnerships: Developed B2B partnership programs and communication partnershipsPress Relations (UK & FR): Coordinated local agencies and co-created PR campaignsKey metrics for Weroom: Launched in November 2013, 300K users, 330K Facebook fans (+275K since I joined), significant increase in Facebook engagement (from -200/week to 10K/week), 20K blog sessions/month (+10K/month).

Paris

Implemented consulting services and social media strategies for clients of the Havas Group.⦁ Developed digital strategies with accompanying social activation plans (Facebook/Twitter Ads, video seeding, social recommendations, etc.)⦁ Managed relationships with media agencies and partners⦁ Responded to an RFP for "Monitoring and Engagement" for a major broadcasting group⦁ Developed the e-reputation and e-listening offerAs a pure-player entity, Socialyse relies on a dedicated team of more than 50 social media experts. We offered clients a comprehensive social media service, from strategic planning to campaign analysis: social strategy, content creation, media, community management, social data, and analytics.

Paris

• Social media and e-reputation strategies• Multi-account community management• E-PR and blogger relations• Monitoring and reporting• E-reputation audits and online conversation audits• Training and consulting• Project management• Responding to RFPs

Paris

• Created social media accounts, developed social media strategy, recruited fans, and managed content on • Web 2.0 platforms (Facebook, Twitter, MySpace)• Project managed the website redesign, updates, and engagement (content, contests)• Established partnerships with Infoconcert, Charts In France, MyTicket• Coordinated information with record labels (Warner Music, Mercury Label) and internally• Consulted and assisted on Vantage-Event and MyTicket projects

Paris

• Launched the e-commerce website Poddee.com (smartphone cases): organized and wrote content, developed SEO strategy, and liaised with the blogosphere• Handled communications for Durand Dupont and Palace Elysées restaurants: briefs, website improvements• Wrote articles for Lemonsound.com, a site covering electronic music and high-tech topics