My career journey began with a passion for words, and it evolved into putting those words to work in journalism. It organically grew to content marketing, social media and creating the overall tone/brand of the organization. I understand not just how to build and increase a brand's digital presence but how to create thought-provoking content that is SEO-friendly but also current and relevant. I know users, and I know what makes them “click," but most importantly I know how to create brand awareness that contributes to the greater good. I understand how to apply data and metrics to contribute to impactful growth, drive conversions and build brand awareness. This is obviously the goal of any business and one that I thoroughly enjoy and am passionate about. But if we can do more, why not? Words are powerful. Content is powerful. So why not use that power for good...