Jeannette Borg

Jeannette Borg Email and Phone Number

Founder and Virtual CMO @ Your Virtual CMO
Adelaide, SA, AU
Jeannette Borg's Location
Adelaide, South Australia, Australia, Australia
Jeannette Borg's Contact Details

Jeannette Borg work email

Jeannette Borg personal email

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About Jeannette Borg

As Your Virtual CMO, I provide remote, on-demand marketing services to startups and SMEs, specialising in working with ambitious recruitment agencies across Australia and NZ.As a marketing professional with a recruitment background I’m passionate about Branding - employer branding, corporate, product and personal. I love building brands, and bringing them to life by showcasing them authentically. I love storytelling and creatively executing with integrity, building community and driving engagement to ultimately drive brand advocacy, sales and loyalty.An experienced Marketing and Brand Executive, I have worked in both B2B and B2C markets, private enterprise and government, SME and large multi-national corporates. Experience includes: marketing & brand management ● employer branding ● brand building ● startup & SME marketing ● social media ● content marketing ● advertising ● PR ● media buying ● marketing analytics ● internal & external communications ● copywriting ● CRM ● promotion planning ● event planning ● project management ● stakeholder management ● recruitment ● account management ● business development ● team management ● training & mentoring ● CSR ● recruitment marketing ● social selling I’m driven, dedicated, loyal, results-orientated and committed to having fun along the journey whilst making a difference to the bottom line.I am also proud to have been part of a team who were recognised with the following awards, and played an instrumental role in achieving finalist and award-winning status:2017 APAC’s ‘Top 3’ Most Socially Engaged Enterprise Staffing Agency (LinkedIn)2017 & 2016 Australia’s #1 Most Socially Engaged Enterprise Staffing Agency (LinkedIn)2017 Best Use of Social Media - Top 2 (The Global Recruiter)2017 Best Newcomer to APAC - Top 2 (The Global Recruiter)2017 AFR Fast 100 List2017 HRD Employer of Choice – Top 22016 Bring Your Employer Brand to Life #GetNoticed Competition (LinkedIn) 2016 Australia's Coolest Companies Top 10 (JobAdvisor);2016 Australia's Medium Recruitment Agency of the Year - Top 4 (Seek)

Jeannette Borg's Current Company Details
Your Virtual CMO

Your Virtual Cmo

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Founder and Virtual CMO
Adelaide, SA, AU
Website:
yourvirtualcmo.com.au
Employees:
1
Jeannette Borg Work Experience Details
  • Your Virtual Cmo
    Founder And Virtual Cmo
    Your Virtual Cmo
    Adelaide, Sa, Au
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  • Your Virtual Cmo
    Virtual Cmo
    Your Virtual Cmo Jan 2019 - Present
    South Melbourne
    As 'Your Virtual CMO', I consult to startups and SME's to create, build and evolve your branding and marketing strategy. Specialising in brand marketing (corporate, employer and personal) and digital marketing, my experience includes working with emerging and growing brands in the recruitment, executive search, healthcare, software, accounting, business consulting, events and management consulting space.Email me if you'd like to discuss your brand and marketing needs: hello@yourvirtualcmo.com.au
    View
  • Adelaide Talent Acquisition Meetup
    Co-Founder
    Adelaide Talent Acquisition Meetup Jan 2023 - Present
    Adelaide, South Australia, Australia
    Recognising the need to bring South Australia's talent community together, Simon De Laine, Alpha Adato and I launched the Adelaide Talent Acquisition Meetup. in 2023 as an inclusive space for people in talent, recruitment, HR and People & Culture to come together, whether working in-house or agency side.Reach out if you'd like to sponsor or speak at one of our events: jeannette@yourvirtualcmo.com.au
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  • Practice Partners
    Head Of Marketing (Part Time Contract)
    Practice Partners Jun 2018 - Mar 2019
    Melbourne, Australia
    Engaged on a part time contract basis, as CMO for Practice Partners I was responsible for:- launching a new healthcare consulting brand- brand marketing / brand styling- building brand awareness- social media strategy and execution- content marketing strategy and execution- event planning - marketing automation- productising and commercialising new business offerings- liaison with affiliate network- performance monitoring- management of marketing team
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  • Morgan Consulting
    Chief Marketing Officer (Part Time Contract)
    Morgan Consulting Jun 2018 - Dec 2018
    Melbourne, Australia
    Engaged on a part time contract basis, as CMO for the Morgan Group of Companies, I oversee Marketing for brands including:- Practice Partners (www.practicepartners.com.au) - Morgan Consulting (www.morganconsulting.com.au)- Vitae Partners (www.vitaepartners.com.au)During this time my primary focus has been on launching the Practice Partners brand as a start-up Practice Management Consultancy; commercialising the business and driving brand awareness.
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  • Halcyon Knights - Executive Search & It Recruitment
    Marketing And Communications Manager
    Halcyon Knights - Executive Search & It Recruitment Jul 2015 - Mar 2018
    Melbourne, Australia
    A newly created role established to provide strategic marketing vision, drive brand awareness and engagement. Responsibilities:Brand strategy (Employer Brand, Corporate Brand, Personal Branding)Market the EVP to attract talent in a highly competitive spaceDevelop digital marketing strategies to drive growth and engagementDrive brand awareness for recruitment specialisations Develop social media and content marketing strategy Drive client branding initiativesMonitor performance analyticsManage supplier relationshipsAward submissionsEvent managementManage company websiteDevelop marketing collateral Drive internal/external promotional initiatives Staff coaching on personal branding and social mediaInternal communications, PR and company spokespersonContribute to growth and innovation as part of the leadership teamBe the brand custodian and provide creative direction Key Achievements:I wrote award-winning submissions that assisted the company to achieve the following: 🏅2017 Most Socially Engaged Enterprise Staffing Agency - #1 in Australia, #3 in APAC (LinkedIn)🏅2016 Most Socially Engaged Enterprise Staffing Agency - #1 in Australia🏅2017 Best Use of Social Media - Top 2 (The Global Recruiter)🏅2017 Best Newcomer to APAC - Top 2 (The Global Recruiter)🏅2017 AFR Fast 100 List🏅2017 Employer of Choice – Top 2 (HRD/HCA Magazine)🏅2016 Bring Your Employer Brand to Life #GetNoticed Comp. (LinkedIn) 🏅2016 Australia's Coolest Companies Top 10 (JobAdvisor)🏅2016 Medium Recruitment Agency of the Year - Top 4 (Seek)Launched branches in Canberra, Auckland & SingaporeRelaunched company websiteInvited by LinkedIn to speak on a live panel interview at the Awards ceremony, and to participate in a live webcast interviewDeveloped a social media campaign for wellbeing initiative: #HKMYDAY Doubled Halcyon Knights LinkedIn following during a 12-month period (grew followers to >27k followers)Ran various successful events in MEL, CBR & AKL
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  • Consultancy
    Marketing & Branding Consultant
    Consultancy 2009 - Jun 2015
    Melbourne & Adelaide
    Since 2009, I have provided marketing consultancy services on a freelance basis. Key consultancy services provided includes: • Copywriting and editing (print and online media)• Website design• Market research• User experience testing• Branding• Social media marketing• Developing pricing strategies• Developing promotional strategies• Identifying product placement and sponsorship opportunities• General marketing supportDuring this time I was also instrumental in delivering the Maverick Conference during the Adelaide Fringe Festival, in February 2016: A one day business/technology conference held in Adelaide bringing together South Australia's leading "Mavericks" as guest speakers, which included VinoMofo, Australian Fashion Labels, YouLegal, amongst others.
  • Skycity Entertainment Group
    Brand Manager
    Skycity Entertainment Group Sep 2006 - Nov 2008
    Adelaide, Australia
    Key Reponsibilities:• Develop and implement brand marketing objectives and strategic plans• Prepare brand marketing communications• Develop and coordinate all ATL and BTL advertising, and media planning, including TV, radio, press, POS collateral, ambient, online and direct marketing• Develop and manage sales and expenditure budgets ($500k p.a)• Prepare internal and external briefs for advertising, promotions, market research and new game launches• Prepare business cases• Manage internal and external supplier relationships • Develop and implement consumer sales promotions• Post-implementation advertising, sales and promotion analysis• Compliance with government legislation and various Codes of Practice.
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  • Sa Lotteries
    Brand Manager
    Sa Lotteries Mar 2003 - Sep 2006
    Adelaide, Australia
    Key Responsibilities:• Manage Oz Lotto and Instant Scratchies brands• Project manage the re-launch of the Oz Lotto brand (major national project)• Supervise 3 Brand Managers on a 6-month secondment. Brands include: Lotto, Oz Lotto, SA Lotto, Powerball, Instant Scratchies, Keno and The Pools. • Recommend/implement brand marketing and communication objectives and strategies• Achieve sales of $38.3M (Instant Scratchies) and $16.5M (Oz Lotto) • Prepare briefs, recommend and deliver advertising, sales promotions, market research, player communication briefs, new game specifications and media plans.• Direct advertising partners: Clemenger and KWP! Advertising• Develop promotional Term and Conditions• Develop ATL and BTL advertising, including TV, radio, press, point of sale collateral, outdoor/ambient media, online, mobile and direct marketing.• Prepare marketing communications • Prepare business cases to executive management and submissions to government authorities prior and post campaign launch• Designed 23 Instant Scratchies game cards per annum and developed campaigns for 8 games per annum• Manage stakeholder and supplier relationships including advertising agencies, market research consultancy, printers, sales agents etc.• Facilitated the redevelopment of the new website• Compliance with legislation; including the Lottery Game Rules• Presenter at the national Instant Scratchies Conference• Integral member of Corporate Social Responsibility Steering Committee• Managed a project team of approximately 20 members, and chaired meetings• Developed a new Oz Lotto logo with advertising agency• Developed a launch advertising campaign for Oz Lotto relaunch• Developed a new Oz Lotto jackpot advertising campaign • Re-developed SA Lotteries brochures • Develop project schedules and logistics co-ordination, using MS Project• Manage annual expenditure budgets• Facilitated key sponsorship initiatives
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  • Locher Human Resources
    Corporate Business Development Manager
    Locher Human Resources Jun 2001 - Mar 2003
    Adelaide, Australia
    Responsibilities:• New business development: strategic sales of HR Consultancy services• Key account management (public and private sector)• Establish preferred supplier status with key accounts, including contract development, implementation and ongoing KPI performance monitoring • Develop and implement marketing and service strategies for key accounts• Develop new market initiatives in line with emerging market opportunities• Facilitate the re-branding of Bell Personnel to Bell HR• Plan, prepare and implement strategic marketing plans and tactical campaigns• Prepare responses to RFT’s and RFP’s. This included attendance at national tender briefings and shortlist presentations• Manage strategic partnerships and alliances with intra/interstate partners for the provision of an integrated service proposition for clients• Client presentations (including tender shortlist presentations)• Financial analysis including sales forecasting and margin maximisation strategies• Recruitment and Selection• Involved in the development and facilitation of the Locher Mentoring program
  • Select Staff (Speakman & Associates)
    Manager - Commercial Sales & Temp Recruitment
    Select Staff (Speakman & Associates) Nov 1999 - Jun 2001
    Adelaide, Australia
    Management of the commercial Business Development Management team and a team of Recruitment Consultants. I was also responsible for new business development and key account management.
  • Drake International
    Account Manager
    Drake International Oct 1998 - Nov 1999
    Adelaide, Australia
    New business development and key account management, with a focus on the banking, finance and insurance sectors.
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  • Adecco
    Business Development Manager & Recruitment Consultant
    Adecco 1997 - 1998
    Adelaide, Australia
    View
  • Challenge Recruitment Pty Ltd
    Recruitment Consultant
    Challenge Recruitment Pty Ltd 1995 - 1997
    Adelaide, Australia

Jeannette Borg Skills

Crm Account Management Marketing Strategy New Business Development Management Strategy Project Management Key Account Management Sales Management Advertising Budgets Strategic Planning Marketing Communications Business Strategy Coaching Customer Service Team Building Social Media Negotiation Budgeting Customer Relations Team Leadership Promotions Strategy Development Online Marketing Product Development Mentoring Stakeholder Management People Management Email Marketing Vendor Management Performance Management Internal Communications Market Research B2b Brand Communication Brand Development Media Planning Advertising Management Direct Marketing Loyalty Marketing Tendering Crm Software Employer Branding Marketing Business Development Social Media Marketing Brand Management Recruitment Marketing Customer Relationship Management

Jeannette Borg Education Details

Frequently Asked Questions about Jeannette Borg

What company does Jeannette Borg work for?

Jeannette Borg works for Your Virtual Cmo

What is Jeannette Borg's role at the current company?

Jeannette Borg's current role is Founder and Virtual CMO.

What is Jeannette Borg's email address?

Jeannette Borg's email address is je****@****mac.com

What is Jeannette Borg's direct phone number?

Jeannette Borg's direct phone number is +614098*****

What schools did Jeannette Borg attend?

Jeannette Borg attended University Of South Australia.

What are some of Jeannette Borg's interests?

Jeannette Borg has interest in Education.

What skills is Jeannette Borg known for?

Jeannette Borg has skills like Crm, Account Management, Marketing Strategy, New Business Development, Management, Strategy, Project Management, Key Account Management, Sales Management, Advertising, Budgets, Strategic Planning.

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