Jeannette Borg Email & Phone Number

Adelaide, Sa, Au

South Melbourne

As 'Your Virtual CMO', I consult to startups and SME's to create, build and evolve your branding and marketing strategy. Specialising in brand marketing (corporate, employer and personal) and digital marketing, my experience includes working with emerging and growing brands in the recruitment, executive search, healthcare, software, accounting, business consulting, events and management consulting space.Email me if you'd like to discuss your brand and marketing needs: hello@yourvirtualcmo.com.au

Adelaide, South Australia, Australia

Recognising the need to bring South Australia's talent community together, Simon De Laine, Alpha Adato and I launched the Adelaide Talent Acquisition Meetup. in 2023 as an inclusive space for people in talent, recruitment, HR and People & Culture to come together, whether working in-house or agency side.Reach out if you'd like to sponsor or speak at one of our events: jeannette@yourvirtualcmo.com.au

Melbourne, Australia

Engaged on a part time contract basis, as CMO for Practice Partners I was responsible for:- launching a new healthcare consulting brand- brand marketing / brand styling- building brand awareness- social media strategy and execution- content marketing strategy and execution- event planning - marketing automation- productising and commercialising new business offerings- liaison with affiliate network- performance monitoring- management of marketing team

Melbourne, Australia

Engaged on a part time contract basis, as CMO for the Morgan Group of Companies, I oversee Marketing for brands including:- Practice Partners (www.practicepartners.com.au) - Morgan Consulting (www.morganconsulting.com.au)- Vitae Partners (www.vitaepartners.com.au)During this time my primary focus has been on launching the Practice Partners brand as a start-up Practice Management Consultancy; commercialising the business and driving brand awareness.

Melbourne, Australia

A newly created role established to provide strategic marketing vision, drive brand awareness and engagement. Responsibilities:Brand strategy (Employer Brand, Corporate Brand, Personal Branding)Market the EVP to attract talent in a highly competitive spaceDevelop digital marketing strategies to drive growth and engagementDrive brand awareness for recruitment specialisations Develop social media and content marketing strategy Drive client branding initiativesMonitor performance analyticsManage supplier relationshipsAward submissionsEvent managementManage company websiteDevelop marketing collateral Drive internal/external promotional initiatives Staff coaching on personal branding and social mediaInternal communications, PR and company spokespersonContribute to growth and innovation as part of the leadership teamBe the brand custodian and provide creative direction Key Achievements:I wrote award-winning submissions that assisted the company to achieve the following: 🏅2017 Most Socially Engaged Enterprise Staffing Agency - #1 in Australia, #3 in APAC (LinkedIn)🏅2016 Most Socially Engaged Enterprise Staffing Agency - #1 in Australia🏅2017 Best Use of Social Media - Top 2 (The Global Recruiter)🏅2017 Best Newcomer to APAC - Top 2 (The Global Recruiter)🏅2017 AFR Fast 100 List🏅2017 Employer of Choice – Top 2 (HRD/HCA Magazine)🏅2016 Bring Your Employer Brand to Life #GetNoticed Comp. (LinkedIn) 🏅2016 Australia's Coolest Companies Top 10 (JobAdvisor)🏅2016 Medium Recruitment Agency of the Year - Top 4 (Seek)Launched branches in Canberra, Auckland & SingaporeRelaunched company websiteInvited by LinkedIn to speak on a live panel interview at the Awards ceremony, and to participate in a live webcast interviewDeveloped a social media campaign for wellbeing initiative: #HKMYDAY Doubled Halcyon Knights LinkedIn following during a 12-month period (grew followers to >27k followers)Ran various successful events in MEL, CBR & AKL

Melbourne & Adelaide

Since 2009, I have provided marketing consultancy services on a freelance basis. Key consultancy services provided includes: • Copywriting and editing (print and online media)• Website design• Market research• User experience testing• Branding• Social media marketing• Developing pricing strategies• Developing promotional strategies• Identifying product placement and sponsorship opportunities• General marketing supportDuring this time I was also instrumental in delivering the Maverick Conference during the Adelaide Fringe Festival, in February 2016: A one day business/technology conference held in Adelaide bringing together South Australia's leading "Mavericks" as guest speakers, which included VinoMofo, Australian Fashion Labels, YouLegal, amongst others.

Adelaide, Australia

Key Reponsibilities:• Develop and implement brand marketing objectives and strategic plans• Prepare brand marketing communications• Develop and coordinate all ATL and BTL advertising, and media planning, including TV, radio, press, POS collateral, ambient, online and direct marketing• Develop and manage sales and expenditure budgets ($500k p.a)• Prepare internal and external briefs for advertising, promotions, market research and new game launches• Prepare business cases• Manage internal and external supplier relationships • Develop and implement consumer sales promotions• Post-implementation advertising, sales and promotion analysis• Compliance with government legislation and various Codes of Practice.

Adelaide, Australia

Key Responsibilities:• Manage Oz Lotto and Instant Scratchies brands• Project manage the re-launch of the Oz Lotto brand (major national project)• Supervise 3 Brand Managers on a 6-month secondment. Brands include: Lotto, Oz Lotto, SA Lotto, Powerball, Instant Scratchies, Keno and The Pools. • Recommend/implement brand marketing and communication objectives and strategies• Achieve sales of $38.3M (Instant Scratchies) and $16.5M (Oz Lotto) • Prepare briefs, recommend and deliver advertising, sales promotions, market research, player communication briefs, new game specifications and media plans.• Direct advertising partners: Clemenger and KWP! Advertising• Develop promotional Term and Conditions• Develop ATL and BTL advertising, including TV, radio, press, point of sale collateral, outdoor/ambient media, online, mobile and direct marketing.• Prepare marketing communications • Prepare business cases to executive management and submissions to government authorities prior and post campaign launch• Designed 23 Instant Scratchies game cards per annum and developed campaigns for 8 games per annum• Manage stakeholder and supplier relationships including advertising agencies, market research consultancy, printers, sales agents etc.• Facilitated the redevelopment of the new website• Compliance with legislation; including the Lottery Game Rules• Presenter at the national Instant Scratchies Conference• Integral member of Corporate Social Responsibility Steering Committee• Managed a project team of approximately 20 members, and chaired meetings• Developed a new Oz Lotto logo with advertising agency• Developed a launch advertising campaign for Oz Lotto relaunch• Developed a new Oz Lotto jackpot advertising campaign • Re-developed SA Lotteries brochures • Develop project schedules and logistics co-ordination, using MS Project• Manage annual expenditure budgets• Facilitated key sponsorship initiatives

Adelaide, Australia

Responsibilities:• New business development: strategic sales of HR Consultancy services• Key account management (public and private sector)• Establish preferred supplier status with key accounts, including contract development, implementation and ongoing KPI performance monitoring • Develop and implement marketing and service strategies for key accounts• Develop new market initiatives in line with emerging market opportunities• Facilitate the re-branding of Bell Personnel to Bell HR• Plan, prepare and implement strategic marketing plans and tactical campaigns• Prepare responses to RFT’s and RFP’s. This included attendance at national tender briefings and shortlist presentations• Manage strategic partnerships and alliances with intra/interstate partners for the provision of an integrated service proposition for clients• Client presentations (including tender shortlist presentations)• Financial analysis including sales forecasting and margin maximisation strategies• Recruitment and Selection• Involved in the development and facilitation of the Locher Mentoring program

Adelaide, Australia

Management of the commercial Business Development Management team and a team of Recruitment Consultants. I was also responsible for new business development and key account management.

Adelaide, Australia

New business development and key account management, with a focus on the banking, finance and insurance sectors.

Adelaide, Australia

Adelaide, Australia