Jeannette’s Cree ancestry, her lived experiences some of which include post secondary education, personal interests and work experience strengthened and enhanced the scope of their business. She earned her PhD in Indigenous Peoples Education in the Department of Educational Policy Studies at the University of Alberta, working there for six years, plus ten years in the public sector in Indigenous program funding & delivery, has given her considerable experience working with Indigenous people in Alberta and nationally. She considers herself fortunate to have engaged with Indigenous research frameworks, allowing her to learn from keepers of Traditional Knowledge and Indigenous scholars to deepen her understanding of Indigenous worldviews and Indigenous ways of knowing, enriching her academic journey and cultural knowledge base. She has a deep respect for Indigenous knowledge and culture , including her ancestral roots, and maintains ongoing connections to Traditional Knowledge holders for the wellbeing of her people and to provide cultural advising and consulting services.