Jeannette Bodnar Email & Phone Number

Raleigh, NC

• Delivered brand awareness and growth for clients across multiple verticals—hospitality, home building, law firms, entrepreneurs, software, and logistics companies.
• Conducted proactive and reactive media relations, including monitoring news developments, developing messaging, and building productive relationships with local and national news media.
• Spearheaded efforts to generate earned media and awareness to support the client’s brand and sales. Monitored, analyzed, and communicated PR results on a quarterly basis.
• Managed communications for the launch of a restaurant, achieved a 245% social media increase.
• Submitted successful business and marketing nominations for clients.
• Managed media inquiries and interview requests.

Raleigh-Durham, North Carolina Area

• Following AV Homes's acquisition of Savvy Homes, led entire rebrand strategy and restructured the division’s advertising, public relations, and collateral strategy; increased market exposure to Raleigh, North Carolina.
• Collaborated with cross-department teams—purchasing, construction, sales, and operations—to align sales and product positioning, advance company brand strategy, and exceed sales and closing goals.
• Utilized Oracle Eloqua marketing automation software to coordinate, manage, and measure the results of campaigns across multiple channels, including email, web, display, search, and social.
• Provided market data and insight into land acquisition opportunities.

Raleigh, North Carolina, United States

• Developed brand narrative, strategy, and marketing communications for a 300+ new home building operation including content generation, email marketing, search engine optimization (SEO), pay-per-click (PPC), and social.
• Launched a new company brand identity “Life Amplified” and tagline “Find Your Happy”. Won Major Achievements in Marketing and Excellence (MAME) Awards for Best Company Logo and Best Print Advertisement.
• Led a website overhaul, recruited an online sales representative and set up a lead nurturing Customer Relationship Management (CRM) platform; grew annual sales by 192%; website leads increased over 4,000%.
• Created and launched a new marketing campaign strategy and website called ‘Imagine Homes’ for the first-time homebuyer. Initiatives included logo, collateral material, brand standards manual, direct mail, and digital.
• Managed in-house marketing assistants and outside advertising agencies and vendor partners.
• Facilitated the promotion of incentives, grand openings of new communities, close-out community pricing opportunities, and special financing opportunities.

Scottsdale, AZ

• Supported all regional/national marketing projects and activities at the division level for the division(s) assigned with the core responsibility of traffic generation.
• Oversaw overall marketing strategy and messaging including advertising, public relations, brand management, website, brochures/collateral, direct mail, and promotions.
• Partnered with sales management within the division(s)/region to develop best-fit incentives for achieving sales and closings goals.
• Ensured that programs developed as part of the regional marketing plan were implemented on an effective and timely basis, in a fast-paced environment with changing market conditions.
• Assisted in the start-up of a new division in Raleigh, NC by overseeing strategic planning and marketing functions, successfully opening 4 new home communities within a 3-month timeframe.

Scottsdale, Arizona, United States

• Drove company’s most successful marketing and sales promotion “Meritage Green” which resulted in a 200% increase in traffic, a 75% increase in sales.
• Co-authored a national “Meritage Green Best Practices” manual to help the company achieve consistent design and brand recognition, streamline construction and operation procedures; results led to higher cost savings.
• Managed and oversaw marketing department employees in Nevada and Arizona.
• Oversaw marketing and advertising budget operations of $5M, identified areas of cost savings and reallocation, which led to increased bottom-line.

Las Vegas, Nevada, United States

• Spearheaded targeted, direct marketing communication including email, direct mail, and advertising.
• Developed and executed updates on the marketing plan in order to maximize qualified traffic to all communities.
• Analyzed prospect, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach.
• Assisted sales with the preparation of Realtor outreach materials and programs.
• Oversaw the production of division and community forward-facing communication, including collateral and signage, adhered to brand standards.

Las Vegas, Nevada

• Assisted corporate marketing department with company re-branding strategy and marketing reveal; coordinated materials and logo apparel for divisional employees. Worked with advertising agency to launch brand to.
• Hired all marketing vendors to create successful marketing campaigns from launch of product to final opportunity. Methods include: preview events, interactive/web campaigns, direct mail, advertising, signage etc.
• Directed creative for magazine, newspaper, and online advertising, including ad buys.
• Managed the marketing initiatives for 15 new home neighborhoods and collaborated with 18 sales people with varying personalities and work styles.

Las Vegas, Nevada

• Provided turn-key services of design, fabrication & installation for sales offices, information centers and master planned communities; critical sales path layout/planning and display/environmental design to display.
• Prepared and delivered presentations to potential clients, negotiated agreements, ensured highest levels of customer satisfaction.
• Point person for strategic planning, design concepts, implementation and on-site supervision; managed and supervised interior design specialists, woodworkers and fabricators.
• Ability to read and understand architectural plans and specifications.
• Communicated with construction, other project managers and marketing and sales managers of each project to ensure timely completion and highest quality of work.