Jeannette Franklin Email & Phone Number

Boston, Ma, Us

Serving as Chief of Staff & Advisor to the CEO at Zifino, an early-stage cybersecurity startup, driving strategy development and execution to align business goals with market trends. Focused on branding and building foundational strategies, partnerships, and operations to position the company for future growth and funding. I'm available and open to new opportunities to leverage extensive leadership experience to drive impact and success.

Burlington, Massachusetts, Us

Designed and implemented a comprehensive marketing strategy for a SaaS and service brand serving 13,000+ life science lab users. Developed initiatives for clients, suppliers, and partners while managing marketing operations, lead generation, partnerships, sponsorships, and events. Led efforts that drove revenue and brand lift. Presented growth metrics, ROI, KPIs, OKRs, campaign performance, and digital strategies to the board and leadership team, ensuring alignment with business goals. Reported to the co-founder/COO.

Burlington, Massachusetts, Us

Head of Marketing for sister companies BioProcure & Prendio

Establish new branding, content, social media presence, and digital marketing campaigns for SaaS product launch. Refine and develop GUI/UX of product, create tutorial and marketing videos, GTM messaging, sales enablement materials and product positioning. Be a customer advocate to inform product feature development.

Cambridge, Massachusetts, Us

Grew market presence in the AEC sector. Performed outreach to customers, prospects and leads. Planned and executed product marketing strategies, developed case studies, launched new website, blog, and social media presence. Created an automated workflow for sign-ups of software trials and requesting quotes.

Danville, Il, Us

Collaborated with high profile customers to inform product roadmaps and agile release cycles. Facilitated communication across all key stakeholders and teams. Developed product positioning and value proposition messaging, campaigns, events and sales enablement materials. Defined and executed go-to-market strategy to drive demand, adoption, and the overall success of the SaaS and on-premise solutions.

Danville, Il, Us

Created marketing collateral, technical white papers, presentations, videos and demonstrations for Aerva’s solutions and products. Managed website, SEO, ads and social media. Organized and orchestrated trade shows, lunch and learns, and meetings with prospects and customers. Promoted to Product Marketing Director.

Danville, Il, Us

Developed branding, GUI, UX, presentations, and website. Collaborated with customers’ creative teams and agencies to provide high profile campaigns in display networks, events, and outdoor digital billboards. Promoted to Marketing Manager.

Boston, Massachusetts, Us

Collaborated with Creative Director and Marketing Director to deliver brand strategy, content assets, and marketing materials.

Graphic Design Bfa, Graphic Design

Professional Certificate Program, Leadership And Communication