Policygenius is America's leading online insurance marketplace. Our mission is to help people get insurance right by making it easy for them to understand their insurance options, compare quotes, and buy a policy, all in one place. Acquired by Zinnia in 2023.

Advise early-stage startups and founders on content strategy, content marketing, SEO, brand strategy, and more.

Oversaw strategy and operations for all content, including editorial, branded content, and video. Revamped branded content product offering and operations to significantly improve margins and accelerate revenue recognition in the midst of COVID-driven client spend reductions. Member of executive leadership team.

Directed editorial and branded content, crafting a content strategy to reach 7MM+ job seekers a month. Drove SEO strategy and improvements. Collaborated closely with design, product, and engineering to develop product requirements and roadmap. Oversaw a year-long CMS migration project, including revising site taxonomy and tagging structure and migrating over 10K pieces of content.

Co-founder of a company dedicated to helping family caregivers navigate end-of-life challenges. Oversaw P&L and all aspects of day-to-day company operations, including finance, HR, and legal, as well as content and product. Created Samada.com, a content portal educating caregivers on legal, financial, health, and other issues related to end of life. Led sale of the site to Care.com, July 2018.

Promoted from Executive Deputy Editor. Led and executed strategy for the Health brand across all platforms, including print (8MM monthly readers), digital (10MM monthly uniques), social (10MM+ followers across all channels), and events, in addition to responsibilities listed below. Oversaw all content and operations for Health magazine.

Member of management team for a national women’s health and wellness media brand. Directed and top-edited health, news, psychology, and lifestyle content. Oversaw day-to-day editorial operations for print magazine. Developed digital content, including breaking news, feature packages, video, social media, and e-commerce.

Oversaw all health, diet, fitness, and psychology content for a national women’s shopping and service magazine. Revamped coverage to be more relevant and modern, driving high reader satisfaction ratings. Developed a range of digital content, including daily blog posts, galleries, and articles; produced content in Wordpress and Drupal.

Created content for clients including MSN.com, iVillage, Match.com, Women’s Health, Shape, Good Housekeeping, and Marie Claire. Specialized in health, psychology, parenting, and relationships. Author of The Whole You (Scholastic), a four-book self-help series for pre-teens, and Teen Health (Scholastic), a health guide for low-literacy teens. Sample projects:American Express Custom Publishing, 2004Edited Dr. Phil: The Next Level, a monthly health and psychology magazine. Collaborated with client to coordinate editorial message with Dr. Phil’s books and television shows.POZ, 2003–2004For a national HIV magazine, edited sponsored single-topic issues addressing themes including heart disease, women and HIV, and new drug classes.