Jeanniey Walden Email and Phone Number
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Jeanniey Walden is a businesswoman and an award-winning marketing and business executive. She is the executive producer and host of the nationally syndicated and streaming TV show “Liftoff with Jeanniey Walden,” host of the work-life blend podcast “Liftoff Journeys.” Jeanniey Walden is also the Chief Marketing Officer at Rite Aid and the Executive Leader of Thrifty Ice Cream.Jeanniey Walden has decades of experience building and transforming brands, creating customer connections and driving significant business growth using a proprietary approach she calls “AIR(™).” AIR stands for Authenticity, Inspiration and Relatability. On her TV show she engages celebrities, C- Suite and entrepreneurial guests utilizing this approach and discusses key topics that enable viewers to be inspired and find the mentorship and solutions they need to succeed.Jeanniey Walden’s leadership and industry contributions can be seen throughout her career. Most recently, she led the brand transformation in the retail pharmacy industry that supported the Rite Aid emergence from bankruptcy. Early on, she pioneered the creation of the first wearable tech jewelry line for teens at Ringblingz, launched the first digital publishing newstands for the Apple, Google, and Samsung platforms at Zinio, established the first industry trade organization for email marketing called the Email Experience Council (EEC) which is now currently run by the Association of National Advertisers (ANA), and created the first email marketing division of an ad agency at Grey Direct.Throughout her career, Walden has received numerous accolades, including being named "Women Leader of the Year" by the Internet Marketing Association and being featured at the World Economic Forum in Davos in 2018. Jeanniey was also recognized as one of the Top 100 Women in Brand Marketing in 2024 by Brand Innovators. She was also chosen to receive the Empowered Woman of the Year Award for 2023 by the International Association of Top Professionals (IAOTP).Jeanniey was also recognized as one of the Top 100 Women in Brand Marketing in 2024 by Brand Innovators. She was also chosen to receive the Empowered Woman of the Year Award for 2023 by the International Association of Top Professionals (IAOTP) and will receive the top 25 Empowered leaders award later this year.
Rite Aid
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Chief Marketing And Customer OfficerRite Aid Mar 2023 - PresentPhiladelphia, Pennsylvania, UsResponsible for defining and leading the transformation of the Rite Aid brand. This includes redesigning all aspects of our go to market strategy, our 1st and 3rd party e-commerce business and leveraging a data driven approach to success/ This challenge became of critical importance when Rite Aid filed a voluntary chapter 11 financial restructuring process in late 2023. During my tenor, we have been able to accomplish the following: * Improve the ROAS on marketing spend by 80% based on changes to media mix. Improved ROI by 42%•Exceed performance in the grocery and pharmacy return norm’s by 42% and 45%respectively.•Create close to $1B in incremental top line sales with key marketing efforts, while supporting the core $18B business.* Develop and launch a powerful and well received suite of TV and media assets that support a flexible framework for growth and leverage real store employees. This campaign is driving a 10X ROI.
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Executive Leader, Thrifty Ice CreamThrifty Ice Cream Mar 2023 - PresentEl Monte, California, UsLeading the profitable expansion of the most iconic ice cream brand in California, Thrifty.This unique business has evolved from a tasty treat only available inside of Rite Aid stores into a globally demanded cult brand. In my role I have the opportunity to define the expanded brand, establish operational excellence, power partnerships and distribution and create more smiles every day. In less than one year, we have expanded distribution outside of Rite Aid stores and into more than 1,000 locations with over 10,000 more pending. This business offers the opportunity for us to redefine the B2B sales and distribution for the ice cream business as well as delight millions of consumers. -
Nationally Broadcast Tv Show Host, Keynote Speaker, Board AdvisorLiftoff Enterprises Nov 2022 - PresentNew York City, Ny, UsHost of the nationally syndicated and streaming TV show & global podcast. Featuring top celebrities, executives and brands. Designed to unlock the secrets to success for viewers everywhere.Liftoff supports brands and business leaders in driving visibility, social proof and brand demand through national TV show and podcast production and global distribution Liftoff Enterprises also provides marketing consulting services to help your company build their business, brand and drive demand. -
Member, Group LeaderForbes Communications Council Jun 2022 - PresentBoston, Ma, UsLeading the Growth Hack group, and helping brands and businesses grow through strategic and actionable advice. -
Global Chief Innovation And Marketing OfficerDailypay, Inc. Jul 2019 - Nov 2022New York, New York, UsBuilding and growing the business and the brand for one of the most transformative solutions of our time. DailyPay is creating a new financial system; one that starts working the minute that work starts. We rise together; enabling workers to get access to their money as they earn it; eliminating the need for payday loans and enabling financial confidence. This is #ChangeForGood. In my role, I lead marketing experts who focus on brand, insights, comms, PR, channel, demand generation, an award winning internal studio and an operations team that is second to none. Together, we have taken ownership of the industry, building trust and leadership in a way that balances culture, diversity and impact.As the company spokesperson I align DailyPay to current events and ensure workers and employers alike understand the power and impact we offer. -
Principal Analyst, CmoThe Relevancy Group Mar 2019 - Oct 2019Boston, Ma, UsCovering the world of digital marketing. From trends to technology, strategy to success. -
Global Chief Marketing OfficerMercer Apr 2017 - Mar 2019New York, Ny, UsLeveraged innovative and consumer-focused concepts to design a global marketing strategy that differentiated services in local, regional and national ways, while simultaneously aligning strategic business initiatives in key markets. Under my leadership, our global marketing team was able to create powerful brand exposure and impact and define the perception of the Mercer brand. Additionally, we reconstructed our lead generation and growth process to use proven consumer marketing growth strategies and innovation to target and engage prospects. -
Chief Marketing Officer, Global Business ServicesMercer Mar 2017 - Apr 2017New York, Ny, Us
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Global Marketing Leader, Digital Growth And InnovationsMercer Dec 2015 - Mar 2017New York, Ny, Us
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Vp Global MarketingNook By Barnes & Noble Jun 2014 - Oct 2015New York, UsBuilt a world-class marketing capability that enabled the world's largest book retailer to flourish in the digital space. Developed brand, product and partner-driven growth strategies for NOOK devices and apps. Managed a multimillion dollar marketing budget and delivered significant ROI. Leveraged the latest technologies and innovations to propel the brand froward. -
Co-FounderRingblingz Dec 2013 - Jun 2014ringblingz(TM) is a line of smart jewelry that notifies you with a customized light and vibration when someone in your network is getting in touch. ringblingz was born in the R/GA Accelerator powered by TechStars. Graduation date was March 18th, 2014.
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PresidentIndieflix Jul 2013 - Dec 2013Seattle, Wa, UsOptimized the working business model and strategy. Created subscription based marketing funnel and partnership growth strategy. Activated revenue opportunities and enabled team growth and performance. Participated in fundraising and board relations. -
Global Chief Marketing And Growth OfficerZinio Feb 2008 - Jul 2013Barcelona, Catalonia, EsLed Marketing, Product Innovation & Monetization through brand building, market positioning and consumer acquisition. Recruited into an Executive role, overseeing all aspects of branding, corporate communications, events and PR, publisher growth/client services, strategic marketing, partner and product marketing, retail merchandising, consumer relations, custom publishing, and advertising. Managed to a $100M P&L, overseeing up to 20 direct reports. Delivered 400% revenue growth within 18 months from 4 lines of business as a result of digital customer acquisition, management and retention. Devised a growth strategy focused on employing a defined global brand growth blueprint spanning publishers, partners, and consumers. Increased active consumer base by 700% over a 5-year period. Achieved by created and implementing a global retail infrastructure driven by outstanding consumer experiences. Complemented it with global strategic alliances/partnerships Successful Market Disruption & Adoption: Built and grew an exclusively digital Women’s luxury lifestyle brand and magazine which included successful collaboration with Venture Capital / Equity Fundraising Zinio was the winner of the "Best App Ever" award for Magazines (MWC 2012), in addition to many other prestigious awards and accolades. -
Global Evp, Chief Marketing OfficerVivmag Feb 2008 - Dec 2012As the first luxury, all digital magazine for women, VIVmag was a true pioneer in the publishing and advertising industries.At VIVmag, I was responsible for building the brand and the business. My responsibilities included:* Corporate Communications and PR* Brand Building * Advertising and Strategic Partnerships* Subscriber Growth, Health and Lifetime Value* Business Model Innovation
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Founder, Executive ChairmanEmail Experience Council May 2006 - Jul 2008Alexandria, Va, UsConceived and brought the Email Experience Council to life, providing an exclusive network for the emerging email marketing industry. Concurrently managed role at OglivyOne until 2008, leading all aspects of corporate communications, events, public relations, advertising, partnership growth, strategic marketing, audience development, and consumer relations for this new venture. Devised and executed company growth strategy resulting in a 300,000 readership base of marketing executives on a global basis. Sold the company to the Direct Marketing Association in 2008, continued in Chairman’s role. -
Executive Director, Senior Partner, Worldwide Email MarketingOgilvyone Worldwide Dec 2004 - Feb 2008New York, Ny, UsIn this role, I was responsible for driving agency growth on a worldwide level using email marketing as a strategic resource, service and thought leadership vehicle. -
President/CeoTln Jun 2003 - Dec 2004UsGrew and ran a 15-person digital marketing agency with a Fortune 500 client roster that included Cendant, MetLife, and Johnson & Johnson. -
Chief Strategic OfficerAvalon Digital Feb 2002 - Jun 2003Chief Strategic Officer for electronic marketing technology company with offices in the United States and Hong Kong. Responsible for increasing sales by over 400% within the first 6 months.
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Vp And Gm Of Email MarketingGrey Group May 2000 - Feb 2002New York, Ny, UsGM of Global email marketing division of Grey Direct. Responsible for establishing practice and driving key client businesses. Established practices through the US and internationally including Brazil, France, UK, Hong Kong and more. -
Vp Sales/Client ServicesEchomail Jun 1999 - May 2000Cambridge, Ma, UsHelped launch the first outbound email marketing programs, and created automated inbound email intelligence with innovators and leaders including: SprintPCS, George W Bush, American Express, John Hancock, Fidelity, JCPenney and many others. -
Corporate Customer Relations DirectorJcpenney Sep 1991 - Jun 1999Plano, Texas, UsDeveloped and led the Corporate Customer Relations Division for JCPenney. Initiatives included: Regional Call Center Management, Collection Center Management, Operational Efficiency Project, Customer Service Recognition Program (STARS), Inbound Automation of Email Inquiries, Cross-Divisional Support Assistance, Master Database Design.
Jeanniey Walden Skills
Jeanniey Walden Education Details
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University Of PittsburghTeaching -
University Of PittsburghTeaching
Frequently Asked Questions about Jeanniey Walden
What company does Jeanniey Walden work for?
Jeanniey Walden works for Rite Aid
What is Jeanniey Walden's role at the current company?
Jeanniey Walden's current role is Businesswoman | Chief Marketing Officer Rite Aid | the Executive Leader of Thrifty Ice Cream | TV Show/Podcast Host | Keynote Speaker | Board Advisor | Marketing & Business Transformation Expert.
What is Jeanniey Walden's email address?
Jeanniey Walden's email address is je****@****pay.com
What is Jeanniey Walden's direct phone number?
Jeanniey Walden's direct phone number is +1 617-747*****
What schools did Jeanniey Walden attend?
Jeanniey Walden attended University Of Pittsburgh, University Of Pittsburgh.
What skills is Jeanniey Walden known for?
Jeanniey Walden has skills like Leadership, Product Marketing, Keynote Speaker, Direct Marketing, E Commerce, Social Media, Strategic Partnerships, B2b, Online Marketing, Brand Development, Digital Strategy, Start Ups.
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